1. Welcome
Phil Pearce
Senior Web Analyst
Top 10 Google Analytics reports
to save you money!

2. 1. WiFi code
2. Prerequisite: Laptop + Google Analytics
account
3. Questions at the End
4. Copy of slides will be emailed to you
Housekeeping

3. 6:30 Ten Tips presentation(45mins)
7:15 Finish
7:30-8pm Q & A / Drinks (15mins)
Schedule

4. Fun fact, I`m an Identical Twin...
”I successfully cloned myself to increase my productivity” ;)

5. Web Analytics
Exchange
mentor
750 GA
questions answered
Tracking
protection
group
Intro
Phil Pearce
Google Analytics Expert and GTM specialist
www.linkedin.com/in/philpearce

6. AdWordsClients & implementations – lots!

7. Please ask lots of questions
and save lots of bookmarks/shortcuts
Prize at the end for
- Most questions
- Best Questions

8. Top 10 Google Analytics tips to save you money!
1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue

9. Cheat sheet…
• bit.ly/ga-report-list
• open in notepad
• replace GA account number…

10. Search for
"Google Analytics Demo account"
bit.ly/digitalgaggle

13. Demo site…
• https://web.archive.org/web/2015062403
1543/http://www.computeraid.org/

14. Best & worse landing pages
1. Best & worse landing pages

15. 2. Pages by revenue contribution
2. Pages by revenue contribution

16. 3. Best & worse internal Site Search
3. Best & worse internal Site Search

17. 4. Broken pages by referral
4. Broken pages by referral

18. 4. Broken pages by referral - detailed

19. 6a. Medium pivoted by userType with metrics of
sessions & converison rate

20. 6b. Channel pivoted by userType with metrics of
sessions & conversion rate

21. 9. Automatic Alerts

22. GA your phone…
New – iOS
tinyurl.com/ga-apple
Android
tinyurl.com/ga-android

25. 9. Custom Alerts – based on your business logic
1. 404 example
2. Avg order value example

26. 10a. Google Sheets – automatic
reporting (updates every hour)
bit.ly/ga-api-example

27. 10b. Dashboard library
Search for “Small Business Owner” in dashboard library…

28. 10b. Dashboard library
Search for “Small Business Owner” in dashboard library…

29. Questions
Thankyou & Answers
Conversion
Prize at the end for
- Most questions
- Best Questions

30. Bounce Rate Quiz

31. Survey: Which one of the following
examples is a Non-Bounce?

32. Survey: Which on is a Non-Bounce?
1. Land on News story &
read until the end
2. Land on News story &
retweet
3. Land on News story
interact with Flash
Video
4. Land on Join audience
page and download the
PDF form

33. Survey: Which on is a Non-Bounce?
7. Land on News
story & click on
#top button
5. Land on News story
& spend 29mins on the
page
6. Land on News story &
click on an external
Advert or Banner Ad
8. Land on iPlayer
episode & interact with
Flash Video

34. Reminder: Bounce
Bounce = Only a single interaction in the
session (e.g land and immediately exit)
Bounce Rate
100%
Heartbeats and page scroll events will trigger a
second interaction.

35. Fixes via GTM…

36. Live example…
bit.ly/gtm-fix-examples

37. See... Google Login for:
login: coolgtmstuff@gmail.com
pw: philrulesgtm8

38. Tools examples

39.  Includes
“wasted spend
report”
PPC grader

40. Free session recording!
(1000 sessions per day)
FREE

41. Note: currency not supported using this
method :(
Abandon Revenue

42. Session based:
Dynamic values ->
Hit based:
Dynamic values ->
<- Session based: Static goal values
Lead Scoring

43. Plugins for Wordpress
New GTM interface
[auto-config file]
https://www.dropbox.com/s/hk1qj
a1fdupzykk/WORDPRESS%20TEMP
LATE%20-
%20NEW%20interface.json?dl=0
Old GTM interface
[auto-config file]
https://www.dropbox.com/s/5pgy
d6w97iw0ntn/WORDPRESS%20TE
MPLATE%20-
%20OLD%20interface.json?dl=0
Reminder: open the import files in notepad,
then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.
FREE

44. Process example…
"4 clicks 2measurement"

45. Summary
7. Midnight
Snacks
6. Automatic Excessive
5. Desert
4. Exercise/Goals
3. Main Meal
2. Brunch
1. Breakfast KPIs
(excel sheet):
Dev guide
(word
document):
GTM installation
(generic
containers)
GA configuration
(goals &
settings):
Dashboards
(template
library)
Adwords
Dynamic
Remarketing
Custom Scripts
Wordpress Magento Drupal
Automat
ic
See script library here...
login: coolgtmstuff@gmail.com
pw: philrulesgtm2

46. Realtime Game

47. Go here…
http://bit.ly/realtimegame2

48. Enter Team Name
(e.g. super team1)

49. Press Start…

51. Results…

52. First Team to get to 50 events
wins!

53. Thanks
to game
creator...

54. 3. Google Tag Manager
(implementation tricks & universal migrations
mistakes to avoid)
1. Analytics Processes
(REAN, LEAN, WAMM)
2. SEO dataLayer
(JSONLD)
4. Free tools
(YandexMetrica, Quill, Google Surveys)
5. Dashboards
(GA initially, then
GoogleSheets & Embed
API )