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Top 10 Google Analytics tips to save you money!

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I will look at 3 areas:

1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue

Reports I will cover are:
1. Best & worse landing pages
2. Best & worse internal Site Search
3. Pages by revenue contribution
4. Broken pages by referral
5. Marketing Channels pivoted by new users
6. Simple Engagement Scoring using goal values & userId
7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI
8. Intelligent Alerts – what changed & whats broken
9. Custom Alerts – based on your business logic
10. GoogleSheets Alerts & GA embed API

Prerequisite: You will get most value from this event if you bring a laptop & have a Google Analytics account already.

Please subscribe via meet-up so I have an idea of numbers.

Thanks!

Phil.

07723012727
https://uk.linkedin.com/in/philpearce
https://twitter.com/philpearce

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Note: I`ll add upload the slides after then event
http://www.slideshare.net/phildpearce/lean-analytics-workshop


Phil.

Published in: Technology
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Top 10 Google Analytics tips to save you money!

  1. 1. Welcome Phil Pearce Senior Web Analyst Top 10 Google Analytics reports to save you money!
  2. 2. 1. WiFi code 2. Prerequisite: Laptop + Google Analytics account 3. Questions at the End 4. Copy of slides will be emailed to you Housekeeping
  3. 3. 6:30 Ten Tips presentation(45mins) 7:15 Finish 7:30-8pm Q & A / Drinks (15mins) Schedule
  4. 4. Fun fact, I`m an Identical Twin... ”I successfully cloned myself to increase my productivity” ;)
  5. 5. Web Analytics Exchange mentor 750 GA questions answered Tracking protection group Intro Phil Pearce Google Analytics Expert and GTM specialist www.linkedin.com/in/philpearce
  6. 6. AdWordsClients & implementations – lots!
  7. 7. Please ask lots of questions and save lots of bookmarks/shortcuts Prize at the end for - Most questions - Best Questions
  8. 8. Top 10 Google Analytics tips to save you money! 1. Reducing cost 2. Increasing conversions/revenue 3. Automating reducing cost & increasing revenue
  9. 9. Cheat sheet… • bit.ly/ga-report-list • open in notepad • replace GA account number…
  10. 10. Search for "Google Analytics Demo account" bit.ly/digitalgaggle
  11. 11. Demo site… • https://web.archive.org/web/2015062403 1543/http://www.computeraid.org/
  12. 12. Best & worse landing pages 1. Best & worse landing pages
  13. 13. 2. Pages by revenue contribution 2. Pages by revenue contribution
  14. 14. 3. Best & worse internal Site Search 3. Best & worse internal Site Search
  15. 15. 4. Broken pages by referral 4. Broken pages by referral
  16. 16. 4. Broken pages by referral - detailed
  17. 17. 6a. Medium pivoted by userType with metrics of sessions & converison rate
  18. 18. 6b. Channel pivoted by userType with metrics of sessions & conversion rate
  19. 19. 9. Automatic Alerts
  20. 20. GA your phone… New – iOS tinyurl.com/ga-apple Android tinyurl.com/ga-android
  21. 21. 9. Custom Alerts – based on your business logic 1. 404 example 2. Avg order value example
  22. 22. 10a. Google Sheets – automatic reporting (updates every hour) bit.ly/ga-api-example
  23. 23. 10b. Dashboard library Search for “Small Business Owner” in dashboard library…
  24. 24. 10b. Dashboard library Search for “Small Business Owner” in dashboard library…
  25. 25. Questions Thankyou & Answers Conversion Prize at the end for - Most questions - Best Questions
  26. 26. Bounce Rate Quiz
  27. 27. Survey: Which one of the following examples is a Non-Bounce?
  28. 28. Survey: Which on is a Non-Bounce? 1. Land on News story & read until the end 2. Land on News story & retweet 3. Land on News story interact with Flash Video 4. Land on Join audience page and download the PDF form
  29. 29. Survey: Which on is a Non-Bounce? 7. Land on News story & click on #top button 5. Land on News story & spend 29mins on the page 6. Land on News story & click on an external Advert or Banner Ad 8. Land on iPlayer episode & interact with Flash Video
  30. 30. Reminder: Bounce Bounce = Only a single interaction in the session (e.g land and immediately exit) Bounce Rate 100% Heartbeats and page scroll events will trigger a second interaction.
  31. 31. Fixes via GTM…
  32. 32. Live example… bit.ly/gtm-fix-examples
  33. 33. See... Google Login for: login: coolgtmstuff@gmail.com pw: philrulesgtm8
  34. 34. Tools examples
  35. 35.  Includes “wasted spend report” PPC grader
  36. 36. Free session recording! (1000 sessions per day) FREE
  37. 37. Note: currency not supported using this method :( Abandon Revenue
  38. 38. Session based: Dynamic values -> Hit based: Dynamic values -> <- Session based: Static goal values Lead Scoring
  39. 39. Plugins for Wordpress New GTM interface [auto-config file] https://www.dropbox.com/s/hk1qj a1fdupzykk/WORDPRESS%20TEMP LATE%20- %20NEW%20interface.json?dl=0 Old GTM interface [auto-config file] https://www.dropbox.com/s/5pgy d6w97iw0ntn/WORDPRESS%20TE MPLATE%20- %20OLD%20interface.json?dl=0 Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain.com” with YOURDOMAIN before import. FREE
  40. 40. Process example… "4 clicks 2measurement"
  41. 41. Summary 7. Midnight Snacks 6. Automatic Excessive 5. Desert 4. Exercise/Goals 3. Main Meal 2. Brunch 1. Breakfast KPIs (excel sheet): Dev guide (word document): GTM installation (generic containers) GA configuration (goals & settings): Dashboards (template library) Adwords Dynamic Remarketing Custom Scripts Wordpress Magento Drupal Automat ic See script library here... login: coolgtmstuff@gmail.com pw: philrulesgtm2
  42. 42. Realtime Game
  43. 43. Go here… http://bit.ly/realtimegame2
  44. 44. Enter Team Name (e.g. super team1)
  45. 45. Press Start…
  46. 46. Results…
  47. 47. First Team to get to 50 events wins!
  48. 48. Thanks to game creator...
  49. 49. 3. Google Tag Manager (implementation tricks & universal migrations mistakes to avoid) 1. Analytics Processes (REAN, LEAN, WAMM) 2. SEO dataLayer (JSONLD) 4. Free tools (YandexMetrica, Quill, Google Surveys) 5. Dashboards (GA initially, then GoogleSheets & Embed API )

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