Top 10 Google Analytics tips to save you money!

Phil Pearce
Phil PearceSenior Analyst & Founder at MeasureMinds Group
Welcome
Phil Pearce
Senior Web Analyst
Top 10 Google Analytics reports
to save you money!
1. WiFi code
2. Prerequisite: Laptop + Google Analytics
account
3. Questions at the End
4. Copy of slides will be emailed to you
Housekeeping
6:30 Ten Tips presentation(45mins)
7:15 Finish
7:30-8pm Q & A / Drinks (15mins)
Schedule
Fun fact, I`m an Identical Twin...
”I successfully cloned myself to increase my productivity” ;)
Web Analytics
Exchange
mentor
750 GA
questions answered
Tracking
protection
group
Intro
Phil Pearce
Google Analytics Expert and GTM specialist
www.linkedin.com/in/philpearce
AdWordsClients & implementations – lots!
Please ask lots of questions
and save lots of bookmarks/shortcuts
Prize at the end for
- Most questions
- Best Questions
Top 10 Google Analytics tips to save you money!
1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue
Cheat sheet…
• bit.ly/ga-report-list
• open in notepad
• replace GA account number…
Search for
"Google Analytics Demo account"
bit.ly/digitalgaggle
Top 10 Google Analytics tips to save you money!
Top 10 Google Analytics tips to save you money!
Demo site…
• https://web.archive.org/web/2015062403
1543/http://www.computeraid.org/
Best & worse landing pages
1. Best & worse landing pages
2. Pages by revenue contribution
2. Pages by revenue contribution
3. Best & worse internal Site Search
3. Best & worse internal Site Search
4. Broken pages by referral
4. Broken pages by referral
4. Broken pages by referral - detailed
6a. Medium pivoted by userType with metrics of
sessions & converison rate
6b. Channel pivoted by userType with metrics of
sessions & conversion rate
9. Automatic Alerts
GA your phone…
New – iOS
tinyurl.com/ga-apple
Android
tinyurl.com/ga-android
Top 10 Google Analytics tips to save you money!
Top 10 Google Analytics tips to save you money!
9. Custom Alerts – based on your business logic
1. 404 example
2. Avg order value example
10a. Google Sheets – automatic
reporting (updates every hour)
bit.ly/ga-api-example
10b. Dashboard library
Search for “Small Business Owner” in dashboard library…
10b. Dashboard library
Search for “Small Business Owner” in dashboard library…
Questions
Thankyou & Answers
Conversion
Prize at the end for
- Most questions
- Best Questions
Bounce Rate Quiz
Survey: Which one of the following
examples is a Non-Bounce?
Survey: Which on is a Non-Bounce?
1. Land on News story &
read until the end
2. Land on News story &
retweet
3. Land on News story
interact with Flash
Video
4. Land on Join audience
page and download the
PDF form
Survey: Which on is a Non-Bounce?
7. Land on News
story & click on
#top button
5. Land on News story
& spend 29mins on the
page
6. Land on News story &
click on an external
Advert or Banner Ad
8. Land on iPlayer
episode & interact with
Flash Video
Reminder: Bounce
Bounce = Only a single interaction in the
session (e.g land and immediately exit)
Bounce Rate
100%
Heartbeats and page scroll events will trigger a
second interaction.
Fixes via GTM…
Live example…
bit.ly/gtm-fix-examples
See... Google Login for:
login: coolgtmstuff@gmail.com
pw: philrulesgtm8
Tools examples
 Includes
“wasted spend
report”
PPC grader
Free session recording!
(1000 sessions per day)
FREE
Note: currency not supported using this
method :(
Abandon Revenue
Session based:
Dynamic values ->
Hit based:
Dynamic values ->
<- Session based: Static goal values
Lead Scoring
Plugins for Wordpress
New GTM interface
[auto-config file]
https://www.dropbox.com/s/hk1qj
a1fdupzykk/WORDPRESS%20TEMP
LATE%20-
%20NEW%20interface.json?dl=0
Old GTM interface
[auto-config file]
https://www.dropbox.com/s/5pgy
d6w97iw0ntn/WORDPRESS%20TE
MPLATE%20-
%20OLD%20interface.json?dl=0
Reminder: open the import files in notepad,
then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.
FREE
Process example…
"4 clicks 2measurement"
Summary
7. Midnight
Snacks
6. Automatic Excessive
5. Desert
4. Exercise/Goals
3. Main Meal
2. Brunch
1. Breakfast KPIs
(excel sheet):
Dev guide
(word
document):
GTM installation
(generic
containers)
GA configuration
(goals &
settings):
Dashboards
(template
library)
Adwords
Dynamic
Remarketing
Custom Scripts
Wordpress Magento Drupal
Automat
ic
See script library here...
login: coolgtmstuff@gmail.com
pw: philrulesgtm2
Realtime Game
Go here…
http://bit.ly/realtimegame2
Enter Team Name
(e.g. super team1)
Press Start…
Top 10 Google Analytics tips to save you money!
Results…
First Team to get to 50 events
wins!
Thanks
to game
creator...
3. Google Tag Manager
(implementation tricks & universal migrations
mistakes to avoid)
1. Analytics Processes
(REAN, LEAN, WAMM)
2. SEO dataLayer
(JSONLD)
4. Free tools
(YandexMetrica, Quill, Google Surveys)
5. Dashboards
(GA initially, then
GoogleSheets & Embed
API )
1 of 54

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