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The Mission
vision & values
of a company
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor
what is your mission?
your vision & values as a designer
© Fabio Arangio - Graphic designer & instructor
the mission of a company
© Fabio Arangio - Graphic designer & instructor
the purpose of a company, organization or person,
the reason why it exists
the mission of a company
© Fabio Arangio - Graphic designer & instructor
the mission of a company
the purpose of a company, organization or person,
the reason why it exists
what it does
who its products are targeted to
how it does it and in which unique way
© Fabio Arangio - Graphic designer & instructor
your mission as a designer
the reason why you are a designer
	 and how you stand as a designer
what
who
how
© Fabio Arangio - Graphic designer & instructor
your mission as a designer
the reason why you are a designer
	 and how you stand as a designer
what you do
who you target your services to
how you do it and how unique is your way
© Fabio Arangio - Graphic designer & instructor
what you do
your mission
© Fabio Arangio - Graphic designer & instructor
learn how to
be your own designer
© Fabio Arangio - Graphic designer & instructor
listen
inquire
research
understand
describe
explain
simplify
magnify
get information
provide information
© Fabio Arangio - Graphic designer & instructor
what do you do?
your mission
© Fabio Arangio - Graphic designer & instructor
what do you want to do?
your mission
what do you want to do?
what do you like to do as a designer?
what do you have passion for?
which skills have you developed so far?
what can you offer?
© Fabio Arangio - Graphic designer & instructor
now that you know
what you can offer...
© Fabio Arangio - Graphic designer & instructor
who you target your services to
your mission
© Fabio Arangio - Graphic designer & instructor
who do you target your services to?
your mission
© Fabio Arangio - Graphic designer & instructor
who is the client/user you are targeting?
who is the client/user you can reach?
how specific/generic is your target?
who do you target your services to?
your mission
© Fabio Arangio - Graphic designer & instructor
now that you know
who you can offer your service to...
© Fabio Arangio - Graphic designer & instructor
how you offer your design service
	 and how unique is your way
your mission
© Fabio Arangio - Graphic designer & instructor
your way
your mission
that makes you unique as a designer
© Fabio Arangio - Graphic designer & instructor
your way?
© Fabio Arangio - Graphic designer & instructor
list what is important for you when designing
why you want/like to be a designer
the design style(s) you feel comfortable with
how/if you would like your design to affect people and/or society
the fundamental values your design should express
how you can put all these aspects together
your way?
© Fabio Arangio - Graphic designer & instructor
now that you cleared your mind
write it down in one brief paragraph
your mission statement
© Fabio Arangio - Graphic designer & instructor
now that you cleared your mind
start to develop your image
according to your mission
promote yourself with a plan and a strategy
© Fabio Arangio - Graphic designer & instructor
a case
Fidia Gioielli (Jeweller)
© Fabio Arangio - Graphic designer & instructor
for you
per te
para ti
pour toi
für dich
あなたのために
对你
Fidia celebrates 40 years. The most beautiful age, a magical moment of
contact between the maturity and the splendor of a person. The Fidia jewel
always accompanies and enhances the natural beauty of every woman.
40 years later with the same enthusiasm as the first day.
Always and only for you.
Fidia compie 40 anni. L’età più bella, momento magico di contatto tra la piena
maturità e lo splendore della persona. Da sempre il gioiello Fidia accompagna e
valorizza la naturale bellezza di ogni donna.
40 anni dopo con lo stesso entusiasmo del primo giorno.
Sempre e solo per te.
40years

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Mission, Vision & Values of a Graphic Designer

  • 1. The Mission vision & values of a company © Fabio Arangio - Graphic designer & instructor
  • 2. © Fabio Arangio - Graphic designer & instructor
  • 3. what is your mission? your vision & values as a designer © Fabio Arangio - Graphic designer & instructor
  • 4. the mission of a company © Fabio Arangio - Graphic designer & instructor
  • 5.
  • 6.
  • 7. the purpose of a company, organization or person, the reason why it exists the mission of a company © Fabio Arangio - Graphic designer & instructor
  • 8. the mission of a company the purpose of a company, organization or person, the reason why it exists what it does who its products are targeted to how it does it and in which unique way © Fabio Arangio - Graphic designer & instructor
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. your mission as a designer the reason why you are a designer and how you stand as a designer what who how © Fabio Arangio - Graphic designer & instructor
  • 17. your mission as a designer the reason why you are a designer and how you stand as a designer what you do who you target your services to how you do it and how unique is your way © Fabio Arangio - Graphic designer & instructor
  • 18. what you do your mission © Fabio Arangio - Graphic designer & instructor
  • 19. learn how to be your own designer © Fabio Arangio - Graphic designer & instructor
  • 21. what do you do? your mission © Fabio Arangio - Graphic designer & instructor
  • 22. what do you want to do? your mission what do you want to do? what do you like to do as a designer? what do you have passion for? which skills have you developed so far? what can you offer? © Fabio Arangio - Graphic designer & instructor
  • 23. now that you know what you can offer... © Fabio Arangio - Graphic designer & instructor
  • 24. who you target your services to your mission © Fabio Arangio - Graphic designer & instructor
  • 25. who do you target your services to? your mission © Fabio Arangio - Graphic designer & instructor
  • 26. who is the client/user you are targeting? who is the client/user you can reach? how specific/generic is your target? who do you target your services to? your mission © Fabio Arangio - Graphic designer & instructor
  • 27. now that you know who you can offer your service to... © Fabio Arangio - Graphic designer & instructor
  • 28. how you offer your design service and how unique is your way your mission © Fabio Arangio - Graphic designer & instructor
  • 29. your way your mission that makes you unique as a designer © Fabio Arangio - Graphic designer & instructor
  • 30. your way? © Fabio Arangio - Graphic designer & instructor
  • 31. list what is important for you when designing why you want/like to be a designer the design style(s) you feel comfortable with how/if you would like your design to affect people and/or society the fundamental values your design should express how you can put all these aspects together your way? © Fabio Arangio - Graphic designer & instructor
  • 32. now that you cleared your mind write it down in one brief paragraph your mission statement © Fabio Arangio - Graphic designer & instructor
  • 33. now that you cleared your mind start to develop your image according to your mission promote yourself with a plan and a strategy © Fabio Arangio - Graphic designer & instructor
  • 34. a case Fidia Gioielli (Jeweller) © Fabio Arangio - Graphic designer & instructor
  • 35. for you per te para ti pour toi für dich あなたのために 对你
  • 36. Fidia celebrates 40 years. The most beautiful age, a magical moment of contact between the maturity and the splendor of a person. The Fidia jewel always accompanies and enhances the natural beauty of every woman. 40 years later with the same enthusiasm as the first day. Always and only for you. Fidia compie 40 anni. L’età più bella, momento magico di contatto tra la piena maturità e lo splendore della persona. Da sempre il gioiello Fidia accompagna e valorizza la naturale bellezza di ogni donna. 40 anni dopo con lo stesso entusiasmo del primo giorno. Sempre e solo per te. 40years