The document describes the personal branding story of Jarkko Sjöman. It discusses how he used platforms like SlideShare, LinkedIn, and Twitter to build his personal brand as a "Superman" by sharing compelling content that garnered over 500,000 views. This led to opportunities like becoming a top influencer on SlideShare, public speaker, and personal branding coach. He encourages others to start personal branding by creating their own content and sharing their story.

1. A story of personal branding
and online marketing today.
Breaking
Branding
by Jarkko Sjöman

2. It’s 2014 and 99% of people
still market like it’s 2004.

3. “How dare you settle for less
when the world has made it so easy
for you to be remarkable?”
Seth Godin

4. Use strong content.
Be bold.
Show your passion.
Tell who you are.

5. You have to tell stories.
And stand out.

6. “If you're committed enough,
you can make any story work.
I once told a woman I was Kevin Costner,
and it worked because I believed it.”
Saul Goodman

7. Every single marketer
is a storyteller.

8. You have to give
value to your audience.
And then ask for business.

9. And to become a great storyteller,
you have to get the attention first.

10. Did I get yours now?

11. A story of personal branding
Breaking
Branding

12. If it scares you,
it might be a
good thing to try.

13. Creating great content is the
first step for you to become an
influencer in the social world.

14. It is also your first step to start
personal branding.

15. Create a simple and memorable
statement describing
who you are and
what you have to offer.

16. Pick 2-3 social platforms.
Each sphere adds to your
brand and personal reputation.

17. I chose:
icons are links
SlideShare, LinkedIn and Twitter.
And decided to be a Superman.

18. This is my story
Breaking
Superman

19. 2 years ago I uploaded
my viral resume

21. Slides became a passion.
I always wanted to be better.

22. “No more half-measures.”
Mike Ehrmantraut

24. +500k
#Slideshare views

25. Yeah, half a
million baby!
#Slideshare views

26. +15.000
#Slideshare followers

28. One of the Top50 Influencers on Slideshere.
Dude, there is The White House. And NASA.

29. I became a public speaker,
top influencer on Slideshare
and a personal branding coach.

30. “I did it for me.
I liked it.
I was good at it.
And I was … I was alive.”
Walter White

31. Why don’t you start with
your own content, today?

32. “This kicks like a mule with its
balls wrapped in duct tape!”
Tuco Salamanca

33. “When you set down the path to create art,
whatever sort of art it is, understand that the
path is neither short nor easy. That means you
must determine if the route is worth the effort.
If it’s not, dream bigger.”
Seth Godin

34. Mike Ehrmantraut
“Just because you shot Jesse James
don’t make you Jesse James.”

35. I wanted to learn all the new skills
about marketing and branding.
Because of passion.

36. “We’re done when
I say we’re done.”
Walter White

37. It’s time to cook again.

38. “I’ve still got
things left to do.”
Walter White

39. So here is this SlideShare guru
ready to kick some ass.

40. I am ready and open for new
opportunities and challenges!
- collaborations
- individual projects
- jobs
- sub-contracting

41. The Skills - Jarkko Sjöman
- personal branding, communications
and content marketing
- presentations & public speaking
- social media and online marketing
- HR, recruitment, employer branding
and talent management
- online community management
- coaching and consulting

42. So what can I
do for YOU?

43. Call me to find out
+358 45 3545 705
or email: jarkko.sjoman@vakio.com

44. This was my story,
what’s yours?

45. If you liked this deck
Check out my other
presentations.
Click these:

46. And please share my slides.
Or I’m branding bad.
Follow me:

47. credits:
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