The document discusses various techniques for encoding digital and analog data into digital and analog signals for transmission. It describes digital-to-digital encoding formats like NRZ-L, NRZ-I, AMI, and Manchester coding. It also covers analog-to-digital conversion using PCM and DM, as well as digital-to-analog modulation techniques like ASK, FSK, and PSK that can be used to transmit digital data over analog transmission systems. Finally, it discusses how analog data is modulated using AM, FM, or PM onto a carrier frequency for analog transmission.