The document outlines the mission, vision, and services of Smart Up Business consulting firm. Their mission is to help entrepreneurs succeed in the 21st century marketplace dominated by large companies. Their vision is to bring success to every business they work with and become the most trusted consulting name. They provide a wide range of consulting services throughout a business's lifecycle from initial concept and planning to expansion. Their team has extensive experience in retail, restaurants, design, marketing, operations, and law.

1. Don’t just start up… Smart
up your business

2. Our Mission
Our mission is to
help entrepreneurs
“Smart Up” their
restaurants & retail
businesses so as to
gain their fair share
of the market in
the 21st century
dominated by giant
global companies.

3. Value Proposition
Why
Hire
an
Outside
Consultant?

5. Our
Vision
Our vision is to bring
success to every
business we work
with & become the
most trusted name
by new as well as,
seasoned
entrepreneurs.

6. Who
Are?

7. Entrepreneur who wants to
start a restaurant or a retail
business & needs to answer
these questions

8. A new start up restaurant or
retail business owner
but…

9. Or a business owner
looking for continuous
improvement & wants to
certify his business for…

10. Who
We
Are?

11. Sherif Hanna
Founder & Managing Partner
With post graduate degree in
retail business from Heriot Watt
university, UK
In addition to over 22 years of
experience in Franchise business
models, F&B operations, Sherif
has opened more than 30
restaurants in Egypt & the MENA
region including GCC
Sherif is also certified lead
auditor for ISO 9001 & served as
consultant to many hospitality &
retail companies.

12. Rachel Abundo, MBA
Founder Partner
Graduate of MBA from
Edinburgh business school, UK,
Rachel has accumulated more
than 12 years of experience in
the field of human resources,
training & CSR in different
establishments & fields including
5 stars hotels, fine dining
restaurants, schools &
educational institutions.

13. Ibrahim Nour
Partner & Cairo office
Manager
After more than 100 designs of
retail shops & restaurants, Ihab
has accumulated a special
experience in achieving
practical, elegant designs within
the project budget.
His awareness with the latest
technics & materials makes him
always ready with alternatives to
keep our clients happy &
satisfied.

14. Oksana Federinko
PR & Marketing Consultant
Specialized in retail business
operation for more than 15
years. Amir has accumulated a
unique experience in garments,
perfumeries, shoes & fashion
accessories.
Starting from supply contracting,
operation technics, marketing
plans & financial systems to
maintain stock control & reach
this magic balance between
variety & optimum stocks level

15. Bachir Rahal
Executive Chef
15 years as executive chef in 5
stars establishments & QSRs
central kitchens in GCC & MENA,
Bachir is specialized in main
European cuisines in addition to
the Lebanese & Egyptian
traditional dishes.
Bachir has a remarkable
experience in menu
development, menu
engineering, production flow &
food cost control.

16. Elsie Habib
Legal consultant
Combining a passion for the law
with a personal touch of
listening & advising, Sawati is
expert in both commercial &
corporate law.
In almost 20 years, living &
working in UAE, Swati
accumulated an exceptional
experience in business setting
up & Franchise laws in the GCC
& MENA region

17. When
do you need
us?

18. I have an idea..
I want to start
A business
• Concept development
• Market & feasibility
study
• Site selection
• Governmental permits
(in some countries)
• Corporate identity &
graphic design
I am building my Co.
• Interior design & fit out
incl. MEP
• Menu development
• Salary scale & job
descriptions
• Hiring & training
• Supply chain contracting
• Printings & Packaging
• Pricing & costing
I am opening my
business
• Soft Opening
• Menu engineering
• Snag list & staff
coaching
• PR campaign
• Grand Opening
• Marketing & brand
building plan
I am running my
business
• Social media marketing
• Building sales activities
• We act like your back
office providing HR
services, purchasing,
accounting, auditing &
logistic support
• Improve manuals &
staff training
I am expanding my
business
• Launching new products
or new service
• Opening more branches
• Perfecting the business
by getting ISO & HACCP
certified
• Launching your
franchise
Please Click to advance to the next
slide

19. Success stories that we
cherished

20. Where
to find
us?

21. Smart Up Business
www.smartupbiz.com
Mahkama Sq. Heliopolis
Cairo - Egypt
Tel: +20 2 2618732
Mob: +20 1096147613
info@smartupbiz.com
Smart Up Business
www.smartupbiz.com
Latifa Tower, Business bay
Dubai – UAE
Tel: +971 4 3996650
Mob: +971 505002815
info@smartupbiz.com