Delighted to be invited as a speaker and judger for UCSI University's "Entrepreneur Building Project 2014" from 12th June to 25th July 2014. Glad to share my learnings in Entrepreneurship with the students, and personally coach the winning team, to help them avoid the mistakes that I have made, and improve the things that i have done right. #truehappinessishelpingpeople.

1. Entrepreneurship: How to build
a business from Zero to Millions
RJ. Liow
Founder & CEO, AYS

2. Our Vision:
To be a trusted brand for International
Halal Business Advisory, Halal
Ecosystem and M.I.C.E.
Our Mission:
“To assist our customer partners to be
successful in their business endeavor.”

3. “In AYS we aspire to create platforms to assist
companies to build sustainable businesses. We
want to play a part to create the most impact tocreate the most impact to
the life of our customers & community.the life of our customers & community.”
RJ. Liow, Founder & CEO, AYS

4. Our Space
1.Halal New Economy
2.SMEs capacity building
3.Fast Moving Consumers Goods industry

5. Our core services
1.International market entry & development
2.Handholding on setting up of Halal Ecosystem
3.Global Halal Entrepreneurship Program
4.Organize Conferences & Business Matching

6. We create
winning brands
RJ. Liow receiving award from Former Prime
Minister of Malaysia.

7. AYS is an
award winning industry thought leader
We think out of the box, and are able to assist you to fine tuning your
operation, prepare and connect you to the international markets

9. www.marketinghalal.com.my
TV
interview

10. Improving the competitiveness of
SMEs, Seoul, 2014
10
International
Speaker

11. Improving the competitiveness of
SMEs, Seoul, 2014
11
We tailor make MICE program for you
(meeting, incentive, conference, exhibition)
Our signature program:
2 in 1 Combo “Business Matching + Exhibition”
Conference & Business
Matching Provider

13. “Aspire to be
world’s leading
e-platform for
Halal cosmetics
and personal
care products”
Winner of Halal Tech
Challenge 2014.
Initiated by Ministry of
Finance, Malaysia
RJ. Liow with Prime
Minister of Malaysia.

14. Some pointers:
•Idea validation
•Market validation
•Contingency plan – next course of action/exit point

15. Formula forFormula for
Success inSuccess in
BusinessBusiness
Source: RJ. Liow, “Marketing Halal: Creating New Economy. New Wealth”

16. The Fundamentals
Passion alone is not sufficient

17. The FundamentalsThe Fundamentals

18.
Critical Success FactorsCritical Success Factors

19. Day/ Time
Items Remarks
Day 1
8.30am
-
5.00pm
• Registration
• Welcoming Remarks
• Ice Breaking Session
• Introduction to Halal Business
• Understanding Halal Concept
• Sharing Session : Tips and Guideline to Start the Halal Business
• Check List of Setting up the Halal Business
• Case Study : Successful journey on Halal Business, Malaysia Experience
Day 1
8.30am
-
5.00pm
• Presentation on Case Study
• Products /Service identification for Halal Business
• Risk calculation to venture in Halal Business
• Sharing Session – Challenges and Issues to set up the Halal Business.
• Group Discussion – Develop action plan to set up Halal Business using
SWOT Analysis.
• Presentation on action plan
• Evaluation and Closing ceremony
Managing DownsidesManaging Downsides

20. Numbers tell financial health of your
business
•Understand the numbers in your Profit & Loss
Statement is important
•50% of new start ups collapse in 3 years; 90% in 5
years
•Critical reports: Sales report, Gross Margin by products
•We need analysis, not just a report

21. Profit & Loss Statement – Critical ratios
(eg: Personal care products)
%
Sales 100
Cost of goods 40
Gross margin 60
Advertising, Promotions & Promoters 30
Contribution margin 30
Overheads 20
Profit Before Tax 10
Corporate Tax 2.5
Profit After Tax 7.5

22. Going Global
•Incredibly diverse
•Untapped potential
•Profitable opportunities
•More complex

23. Marker Selection Consideration
5 most commonly considered factors in practice:
Product nature
Importation regulations
Past experience
Available export led network
Distance to home market

24. International Market Entry Strategies
5 most commonly used strategies:
Export
Contract Manufacturing
Foreign Direct Investment
Joint venture
Acquisition

25. 25
Connect with me “Ren Jan Liow” at:
www.ays.com.my