DAR Creative Point is a new private limited company founded in Guayaquil, Ecuador to provide marketing and advertising services and solutions. It is headed by Daniela Espinoza and aims to expand its business to give customers the best attention and service. The company targets companies and institutions seeking to establish or change their public image. DAR Creative Point plans to study the Ecuadorian market and then expand to Argentina, Chile, and Colombia. Its objectives are to please customers and grow as both a company and marketing/advertising concept.

1. DAR Creative Point Daniela Espinoza C. Andres Contreras L. Raúl Hurel G.

2. COMPANY PROFILE DAR Creative Point is a Private Limited Company recently founded in Guayaquil to give marketing and advertising services and solutions. It’s headed by Daniela Espinoza. Although DAR Creative Point is a new company, we plan to expand our business to give our customers the best attention and service.

3. Market Companies and Institutions of any kind, which want an image to be sold to the public or if they already have one and want to change it, we provide either Marketing and Advertising solutions to sell more.

4. Marketing Study our own market, here in Ecuador so we can then continue with Argentina, Chile and Colombia. Make surveys so we’ll know about our target market-clients and their needs, preferences and demands. Visit and introduce ourselves to most important companies.

5. Objectives Please our customers. Grow not just as a company, but as a marketing and advertisement concept.

6. SHAREHOLDERS DANIELA ESPINOZA CEO D.G. DANIELA ESPINOZA DESIGN MANAGER ING. RAUL HUREL MARKETING MANAGER ING. ANDRES CONTRERAS PUBLIC RELATIONS & MEDIA Photographers Graphics Designers Communicators Team of research market Marketing Designer Project Evaluator Executives of accounts Executives of media

8. Mission Our principal goal is to please our customers with our services. What we want from our job is like our slogan says: “…making you bright.” We want to set a difference.

9. Statement of purpose We are a professional team with an excellent staff. We study the different targets not just here in Ecuador but in international countries so we give the client our best . DAR Creative Point is a company that moves and is constantly looking for new and advanced solutions.

10. DAR CREATIVE POINT ADVERTISING CAMPAIGN HISTORY: DAR Creative Point is a new company that’s why it’s not very popular around the market. TARGET: Companies and Institutions which need marketing and advertising services and solutions.

11. OBJETIVES: Present the company to our principal target, Guayaquil, then around Ecuador and finally in the other countries. To be at the short list of our clients. Show confidence to our clients.

12. SUPPORT: We’ll study the market. Present ourselves to the most important companies so we get to them in a quicker way. We have a professional staff that will give the best service to our customers. STRATEGY OF MEDIA We will use TV, newspapers and radios.

14. Financial Plan OBJECTIVES To reduce costs. We’ll recover all the investment at the third year. To increase the profits in a 10% every year. To include market in other countries: Argentina, Chile and Colombia.

15. CAPITAL

19. Short Term Objetives We want to be recognized first in Guayaquil and then all over Ecuador. Long Term Objectives We’ll study the other different markets(Argentina, Chile and Colombia) to get them.