Cisca Adamson is a 47-year-old married woman with two dependents. She is fluent in Afrikaans and English. She has over 18 years of diverse business experience including sales, marketing, project management, and business analysis. She is skilled in communication, selling, consulting, and computer programs like MS Office. She has owned and worked in various roles for companies in exhibitions, marketing, cellular retail, and beauty. She holds a diploma in beauty applications and matric. In her personal statement, she describes herself as hardworking, driven to succeed, and able to recognize limitations and seek guidance. She considers herself a good team player and leader.

1. PERSONAL INFORMATION
First names: Cisca
Last Name: Adamson
Date of Birth: 02 Oct 1967 (current age 47yrs)
Marital Status: Married
Dependents: 2 dependents - girl (19), boy (16)
First Language: Afrikaans (fluent in speaking and writing)
Second Language: English (fluent in speaking and writing)
Residential Address: nr. 10 Gift Acres Estate, Lynnwood Drive, 0042
Postal Address: PO Box 2315, Faerie Glen, 0043
Email: adamson.cisca@gmail.com
Cell: +27 82 590 2244
PERSONAL STATEMENT
I enjoy the challenges the business environment presents. My ability to work hard,
my aspirations and drive to succeed become great assets when a new challenge
presents itself. My natural flair and passion for sales and
marketing combined with my organizational and management
skills enable me to strategize and prioritize all necessary actions
to achieve the desired outcome. Having the ability to recognize
my own limitations enables me to seek guidance when
necessary.
I consider myself a good team player with strong leadership
instincts. I regard team work to be a vital skill in any working environment. Being very
result driven I am always cautious not to overload subordinate colleagues with work
or tasks they cannot handle.
The benefit of being involved in diverse businesses over a 18-year period, equipped
me with equally diverse skills and competencies required in the business
environment. Such skills and competencies include (but not limited to) the following:
Interpersonal and communication skills (ability to communicate effectively
with people at all levels);
Selling skills (ability to analyze customer needs, effectively presents a
product and conclude a transaction);
Project management (extensive experience in exhibition management,
seminars and conferencing);
Consulting (ability to provide customers with advertising and marketing
directives best suitable for their business)

2. Page 2 of 6
KEY SKILLS
Technical and Business Skills
Extensive knowledge of building
and decor industry.
Computer software capabilities:
MS Office (Word, Excel, Outlook.)
Personal Skills
Ability to initiate and manage new
marketing strategies.
Ability to set goals, monitor
progress, make adjustments to
achieve the desired outcome.
Training and managing a
marketing or sales team to
achieve required goals.
Good communication and people
skills and the ability to interact
with people on different levels.
The ability to identify problems
and find solutions.
EDUCATION
Aesthetica
Diploma in Beauty Applications(1986)
Eldoraigne High School (Centurion) (1985)
Matric
Training with relevant companies in Marketing, Sales, Event
Co-ordinating.
In house training as Business Analyst for Financial Brokers.
Co-Owner of Mobile shops and Fitment Centre.
EMPLOYMENT
Currently: Project Manager /Sales with
Green Exhibition Services.
Marketing, Sales and Event
Management.
Recent Project: 20-21 September 2014
www.bfitandfabexpo.co.za
Marco Rossi 082 999 7872
Recent Project: HomeX Lifestyle
Exhibition 8-11 May 2014.
Jan-May 2014 Marketing and
signed up 110 exhibitors
Laurent 082 299 4929
www.homex.co.za
Recent Project: Miss SA Fitness
Xtreme 11-12 July (National Ladies
Competition)
May-July 2014
Generated income by getting
Sponsors onboard-20 companies.
Signed up 20 exhibitors and did the
organizing and Marketing of the event.
Huge Success!!
Face Book : Nina Richter IFBB Pro
082 440 0410

3. Page 3 of 6
Business Analyst
August –November 2013
Company: Technofin Pretoria
(Financial Brokers)
Chantal Booysen
076 177 26 80
Personal Assistant
Company: Liberty Life
Location: Pretoria
Duration: Jan 2012 – March 2012
Responsibilities:
I was responsible for making appointments
for 4 financial advisers and helping with their
diaries as well as administrative
responsibilities.
Reason for leaving:
Salary was not sufficient.
Executive Sales Manager/Project
Coordinator.
Company: HuntEx
Location: Pretoria/Midrand (Galagher
Convention Centre)
Duration: 2010-2011
Huntex provides an exhibition to companies
in the Weapons- ,Arms and Hunting industry.
The exhibition provide exhibitors exposure
through three platforms namely - A
Magazine, Internet web portal and an annual
exhibition.
Responsibilities:
I was responsible for meeting sales targets,
Key Achievements:
 I made the required appointments on
a weekly basis.
 Sourced new customers.
 Expanded their database.
 Customer service.
Key Achievements:
 Procured most of the exhibitors for
the Huntex Expo 2011 within ten
months.
 Single handedly procured all
advertisers for the visitors guide.
 Highest monthly turnover for selling
exhibition stands and advertising
contracts exceeded R200 000.
 Total sales exceeded R1.4mil over a
period of 8months.
 Procured almost all the exhibitors for
Huntex 2011.
 Acted as events coordinator for
Huntex exhibition.
Key Achievements:
 Single handedly procured al
advertisers for the Johannesburg

4. Page 4 of 6
the overall management of the exhibitor
requirements; setting goals, monitor
performance, create incentives.
Reason for leaving:
The project was successfully completed.
Executive Sales Manager
Company: HomeX, Triman Marketing
Pta
Location: Pretoria
Duration:2003 - 2008
HomeX provides a marketing and advertising
service focused only on the Building and
Décor industry. The advertising medium
provide advertisers exposure through three
different platforms, namely a Printed HomeX
Magazine (distributed monthly), an Internet
web portal and an annual exhibition.
Responsibilities:
I was responsible for meeting sales targets,
the overall management of the sales team;
setting goals, monitor performance, create
incentives, motivate and train sales staff on
an ongoing basis.
Reason for leaving:
This was a transition from one business to
another. The business evolved into the
business that became known in the market
place as HomeX.
edition of 24-pages within six
months.
 Highest monthly turnover for selling
advertising contracts exceeded
R400 000.
 Sold exhibition stands in one month
(April 2007) exceeding R1mil for the
2007 HomeX exhibition. (Total sales
exceeded R2.2mil.
 Procured almost all the exhibitors for
all HomeX exhibitions (120-210)
hosted in Pretoria, 2004 – 2008.
 Acted as events coordinator for all
HomeX exhibitions.
Sales Executive / Events
Coordinator
Company:
New Impression Exhibitions
Location: Pretoria
Duration: 1998 - 2003
New Impression Exhibitions was an event
management company mainly organizing
annual trade exhibitions in various industries
such as; Building and Décor, Real Estate,
Security, Travel and Destination, Education
&Skills Training and Early Childhood
Development.
Responsibilities:
Key Achievements:
 Successfully contributed to establish
new annual exhibitions in different
industries.
 At times I was the only sales person
responsible for the procurement of
exhibitors and always managed to
enroll more than sufficient exhibitors
to make the exhibition profitable for
the company.

5. Page 5 of 6
I was responsible for meeting sales targets,
procuring exhibitors for each exhibition and
coordinate the exhibitions.
Reason for leaving:
This was a transition from one business to another. The business evolved into the business
that became known in the market place as HomeX.
Sales Executive / Co-Owner
Company:
U-Com Cellular
Location: Pretoria, Cape Town,
Centurion
Duration: 1994 - 1998
U-Com Cellular was a group of seven
franchised cellular retail outlets: North Park,
Station Square, Lynnwood, Brackenfell
(Cape Town), Southlake, Gateway, Sunny
Side (HQ). Our Head Quarters in Sunny Side
served as a retail outlet and fitment centre as
well as a training facility for our new
franchisees and their staff.
Responsibilities:
I was responsible forcorporate sales of
cellular contracts as well as hardware (HF
Car-kit) installations. I also was responsible
for the training of sales staff with regards to
point of sale, office procedures and product
knowledge.
Key Achievements:
 I successfully introduced branded
Bib-Marketing intoSouth Africa. (Not
utilized until introduced by U-Com)
 The Gateway branch which was
established with R40k starting capital
generated a turnover of R420k within
four months. This branch was sold as
a franchise only nine months later for
R500 000.
 Due to our significant turnovers, six
franchises was sold in seven months
and had three prospective buyers on
the line when we had to stop our
operations due to our Service
Provider going bankrupt.
Reason for leaving:
Our service provider (GSM Cellular) went insolvent and the business suffered severe financial
losses. We de-franchised all branches and introduced them to other service providers.
Business Owner
Company:
The Nail Professional
Location: Pretoria
Duration: 1987 - 1993
This business was started off with no initial
capital. I left the beauty salon where I was
working at the time and opened my own
beauty salon in the South Lake Shopping
Centre in Centurion.
Responsibilities:
I was responsible for the overall management
of the business, overseeing all aspects of the
business, such as: Sales, product packaging,
Key Achievements:
 I accumulated a huge customer base
in a very short period of time.
 Customer retention was almost
100%.
 My customer base showed a steady,
average monthly growth of 12%.

6. Page 6 of 6
stock control, financials, staff training and
quality control.
Reason for leaving:
I got married and sold the business.
PERSONAL INTERESTS
Hobbies:
Reading, Mountain Biking, Archery.
Other interests:
Studying: End-time phenomena, Christian Hebrew Roots, The Hebrew
language.