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Trevena H T Wilson
Mobile: +61 449 637 959
Email: trevena.wilson@gmail.com
Personal
Overview
A skilledsales and marketing professional withextensive experience inhospitality,sales and service
witha flair for building brands in new markets.
Core Strengths New Business Development,Account Management, Event Management, Marketing Strategy/
Business Planning, Direct Sales,Customer Service,Organizational Skills,Leadership,TeamBuilding,
Communication and Negotiation.
I work well under pressure, withthe abilityto meet deadlines and take personal satisfactionfrom
achieving goals.
Career
Achievements
R BAR – Bar and Restaurant
• Winner of the “Best Small Bar Award” WesternAustralia 2012
• Increasedrevenues from 4K per week to 20K per week over a 4 year period
• Built a strong reputationbasedon staff training,customer engagement and promotion. A
refocus on food and beverage offerings and customer experience
Red Bull
• EstablishedRed Bull in boththe New Zealand and AustralianMarkets. Selling the first unit in
both markets
Workedwiththe regional franchise owner Joseph Roberts to bring the product to market, using
innovative marketing and extensive personal network inbothmarkets.
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Experience 2007 – 2014 R Bar – Restaurant and Bar - Rockingham Beach WA 6168
Owner/Manager
My business partner and I have establisheda highly successful hospitalitybusiness onthe pristine
Rockingham Beach Foreshore.Selling community,not just beer, was our missionstatement! It was
all about doing this in a safe, fun and comfortable and responsible environment. I also
participatedas a member of the Rockingham TourismBoard, promoting Rockingham while
working withother industryleaders to promote Rockingham as a destination.
Whilst at the RBar, I organized a special awards lunch for Julia Gillard,art exhibitions fromlive
drawing Artist ‘Andy Quilty’whose work is held in a number of state collections,as well as selling art
for local artists ona non-commissionbasis.
Management tasks included the day to day running of the business, including staff training,team
building, budgeting and target setting,marketing and promotions,event conceptualizationand
management, strategyand new business development. Including booking live music and
entertainment.
My overarching focus was to ensure staff motivatedandengaged withthe values and the mission
of the business to ensure that they deliveredthe customer experience we expected. This was our
key success factor to ensure customer loyaltyand positive wordof mouth. Strong retentionof key
staff was a testimonyto our strong management approach.
I am a self-starter,motivatedand forwardthinker. I love to make people feel at ease and get
great satisfactioninseeing them have a great time. A passionfor service andqualityhas been the
key to the success of this enterprise.
2005 – 2007 I Blinds - Sydney City NSW 2000
Marketing and Sales Manager
I Blinds was a provider of high-end window treatments,offering solutions for leading designers and
architects for the use of these products in design projects. The role involvedsales,marketing and
account management.
Key accountabilities includedthe management and achievement of monthlysales targets and
stock management. Tasks included providing recommendations and guidance to customers on
appropriate products for specific applications. Providing quotations andcoordinationof
installations. I was also in charge of the day-to-day management of the showroom.
2002 to 2005 VEROSOL - Sydney NSW 2000
Residential Account Manager
Sales and account management. Managing key accounts for Verosol Australia. This included
maintaining existing client relationships and new business development.
2000 – 2002 Allpress Espresso - Sydney NSW 2000
Account Manager
Introducedthe FreshCoffee Roast to Sydney, helping create a recognizedbrand in an extremely
competitive market. I was responsible for sales,promotions,marketing,and training of Baristas.
Allpress was establishedas a key player in the Australiancoffee market.
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1996 – 2000 Red Bull Energy Drinks - New Zealand and Australia
Sales, Promotions, Business Development and Events
Ushered Red Bull into boththe New Zealand and Australianmarket. Created and coordinated
promotional activityfor the "Red Bull" culture and assistedindeveloping distributionnetworks.
Education and
Certificates
RSA - Licensee Holder Managers Certificate
Commercial Skills Certificate Auckland Academy
Stephen Coveys ' What Matters Most' - Time Management
Business Seminars Australia - Power Selling
W.E.A Dealing with Customers and Clients
Certificate 4 Visual Arts Rockingham TAFE
Volunteer for the Rockingham City Council
References Available on Request