The documentary film 'Amy' directed by Asif Kapadia portrays the life and career of singer Amy Winehouse from her beginnings in music to her death. The poster features an extreme close-up of her eyes with winged eyeliner, showing her immediately recognizable signature look. It uses a dramatic color scheme of black and pink contrasting her face against the background to depict her personality and hint at her passing. The spotlight on her face in the poster suggests she will be the focus of the film's biography of her life.

1. ‘AMY’ PRINT ANALYSIS
'Amy' is a 2015 documentary film, directed by Asif Kapadia, that portrays
the life and struggles of the singer-songwriter Amy Winehouse, from the
beginning of her musical career to her eventual death.

2. The poster features an extreme
close-up of her eyes with her
iconic winged eyeliner. This is
the singular image in the poster,
which draws the audience's
attention. It is an immediately
recognisable picture of Amy
Winehouse, showing that she is a
famous, iconic person. The thick
eyeliner is alternative and
dramatic, and is considered her
signature look, depicting her
personality.
This poster features a strong colour
scheme of black and pink. The black
background blends into her hair,
and provides a dramatic contrast to
her face and the titles, making them
stand out in comparison. Black can
connote death and misery, possibly
hinting at her passing away. Pink
suggests femininity, as she is a
female singer.
High-key lighting of her face contrasts
against the low-key lighting of the rest
of the poster, to create a spotlight on
her face, suggesting she will be in the
spotlight in this film, like she spent her
life in the spotlight.
The woman pictured in the poster is
Amy Winehouse, the main subject of the
film, as the film is a biography of her
life; she is the main focal point and this
conveys to the audience that the
documentary will primarily be about her.
This means that this fits into one of the
common sub-genres of documentary;
biography.
The subtitle ‘heart-breaking’ and
‘ground-breaking’ uses repetition to
emphasise the emotion in the film.
‘Heart-breaking’ implies it will be
emotional and saddening, and
‘ground-breaking’ suggests that this
film has been revolutionary.

3. Capitalisation and bold font has
been used to emphasise the title
‘Amy’. This dominates the poster
and grabs the audience’s attention.
The simplistic title of just her name
create a statement, and highlights
her fame, as her forename is
enough for audiences to know her.
The audience is informed of the team’s
previous successful film, so they can
see that they are an effective team and
produce good films, therefore judging
this documentary’s success. The
audience is told they are ‘award-
winning’ so they know that this team
make good films and ‘Amy’ will likely be
similar.
Production companies of the
documentary are easily readable and
easy to spot on the poster without
cluttering it, along with all the billing
information of the film. It does not
dominate the poster, along with the
website and social media addresses.
The release date is featured on the
poster so audiences can read it and
know when they can see the
documentary.