1. Freakonomics: The
Movie is a 2010
documentary
based off the book
Freakonomics. It
was directed by
several filmmakers,
including Morgan
Spurlock of
Supersize Me. It
features a
collection of
'economic'
sections, applying
economic theory to
diverse subjects
not usually
covered by
"traditional"
economists.
‘FREAKONOMICS’
PRINT ANALYSIS
2. The green and orange
colour scheme is
consistent throughout
the poster, and links with
the image of the
apple/orange shown,
creating a strong colour
scheme. These colours
are also bright and eye-
catching, therefore
attracting people to
watch it, and carry
positive connotations
which attracts a mass
audience.
A neutral background
has been used, working
in contrast against the
bright object and titles,
and it works well with
high-key lighting, to
make the title and
image stand out.
A close-up shot of an apple,
cut open to reveal it is an
orange inside, is used. It directs
audience attention
immediately to this image, as it
is a strange, surrealist creation,
and makes the audience
wonder what the documentary
could be about, which creates
an air of allure and mystery
around it. It is the main focal
point of the poster, suggesting
to the audience what the film
will primarily be about - this
can be a common convention
in documentary posters, a
minimalist image to convey the
main idea. The surreal image
links to part of the subtitle 'the
hidden side of everything'.
As there are no people
featured on the poster,
this could suggest that
the documentary will not
be focusing on one
presenter or narrator in
particular, but will be
more about the subject,
or will have an
ensemble cast.
The use of a real-life image,
as opposed to an animated
or cartoon image implies
that the documentary will be
grounded in real life and
have lots of realism, which is
a key convention of
documentaries, despite the
surrealist image, suggesting
that some elements may be
slightly unbelievable
3. Bold font and
capitalisation has been
used to emphasise the
title 'Freakonomics'. This
dominates the poster and
draws the eye to it, so the
audience would know
exactly which film's
poster they were looking
at. In slightly smaller, less
pronounced font, is 'The
Movie', to make a
distinction between the
film and the book, and
suggesting that there
may be elements which
differ between the two.
The titles have been
placed low so you can
still see the main focal
point of the poster, the
image.
The slogan of the film 'Six
rogue filmmakers explore the
hidden side of everything' is
placed directly below the
image, to explain it, by
suggesting that the orange is
the apple's 'hidden' side. The
word 'rogue' implies that they
won't follow typical rules, and
will be more willing to change
conventions than the average
person or filmmaker. By telling
the audience that there are
six filmmakers working on the
documentary, it tells the
audience that it has been
produced by professionals
and has been influenced by
many people as opposed to
just one, and isn't an amateur
production, implying it will be
more high-budget and of
better quality which could
encourage people to watch it.
They are going to 'explore' the
'hidden side' of 'everything';
'explore' suggests they will be
digging deep and thoroughly,
which is important in an
investigative documentary.
'Hidden side' seems quite
mysterious, and implies there
is more than meets the eye,
which could intrigue the
audience and by saying
'everything' has a hidden side,
the audience could be
amazed by the scale of it and
want to learn more and watch
it.
4. By informing the
audience of the directors'
previous films, the
audience can make a
judgement on what kind
of film this will be, and
whether they will like it.
The mentioned titles are
all famous, award-
winning documentaries
like 'Supersize Me' and
'Jesus Camp', so the
audience can also learn
that the directors of
'Freakonomics' are
successful previous
directors and filmmakers,
therefore presuming that
this film will be the same
and go see it
The release date is
included so the
audience can see
when the film will be
out and then go see it.
Production
companies of the
documentary are
easily identifiable as
logos and easy to spot
at the bottom of the
poster without making
it cluttered.
