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2. The main products which we made for our
movie teaser trailer for 'The Haunting' were a
poster, a magazine cover and our teaser
trailer.
We clearly show in all three products that we
have picked a horror genre as the
predominant colours are reds and black.
These were changed in the editing process as
before they did not give away the genre that
we had picked.

3. The USP (unique selling point) for our trailer was
Alden as he was portrayed to be the famous
actor in 'The Haunting'. Alden was featured as
the main image in the magazine cover for
'Little White Lies'. The poster feature the doll as
that was the other USP in our trailer and it
made it look more like a horror. Both of the
USP’s that we have represent our trailer and
they both gave an equal significance.

4. When we were looking at brand identity we had to make
sure that like in other films we made sure that you could
identify that the genre we were doing was a horror. We
looked at films like 'Insidious' and the products that went
along with it and saw that they all looked very similar and
so we incorporated this when we made our own products.
The colours which we used were in all three of our products
and the poster and magazine cover were very similar in the
palette but the character who was featured on the front
was changed. On the magazine cover it featured Alden
but on the poster it featured the doll. We wanted both of
our USP’s to feature in the products but we felt that it
looked better when they were separate as apposed to
them both being in the same image.

5. Our target audience was 15-25 and the horror genre is a
very good choice for our target audience as horrors are
mainly aimed at teenagers. The main image for our
magazine cover was Alden as we wanted it to aim to
the film towards teenage girls and by having a
famous male actor it is proven to increase revenue of a
film. We researched our target audience from various
websites including 'Box Office Mojo' to find out how
much the movies made at the box office and then
'Pearl and Dean' to find out the target audiences for the
films. For horrors the target audience was always 15-25
which is why that is the target audience for our teaser
trailer 'The Haunting'.

6. In conclusion all three of our products
connect to each other and you can clearly
see that they are part of the same brand. This
is effective because it is easily identifiable for
the audience to link all three products
together.