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Q1) How old are you? 
How old are you? 
13% 
40% 
34% 
13% 
0% 
15 
16 
17 
18 
other 
Most of the people we asked 
about our storyline were aged 
16. The fact that no one was 
above the age of 18 is an 
advantage because the target 
audience are between 15-18. All 
of the people we asked are 
within the age range of the 
target audience.
Q2 )What is your gender? 
What is your gender? 
65% 
35% 
violence 
romance 
Most of the people we 
asked were females.
Q3) What would you want to see more in our thriller film? 
What would you want to see ore in 
our thriller film? 
22% 
12% 
25% 
39% 
2% 
violence 
romance 
action 
pyschological 
other 
‘Psychological’ was the most popular answer in 
this question. This could help us to develop our 
idea because we could change our storyline so 
the subgenre is psychological thriller. An example 
could be to add scenes with mirrors or shadows. 
When we develop our idea, it is more likely for 
the audience to be on the edge of their seat. The 
next popular answer was action. We could use 
actions (for instance fighting) so the thriller film 
appeals to the target audience.
Q4) Is the storyline complicated for thriller? 
Is the storyline too 
complicated for thriller? 
10% 
90% 
yes 
no 
The majority of the target audience thought the storyline was not 
complicated. However, a few thought it was complicated. To develop our 
idea, we could re read the storyline and pick out parts that are weak and 
develop on it. This will lead the storyline to be more clear.
Q5) Does the storyline sound like it will create suspense? 
Does the storyline sound like 
it will create suspense? 
87% 
13% 
yes 
no 
Overall, the storyline will create suspense. As there are some people who think the 
storyline will not create suspense, we could change and improve our storyline. My 
group and I could add more codes and convention in the storyline to create tense and 
suspense. An example is having dull lighting, dark clothing and mysterious music.
Q6) What is the most suitable title for our film? 
What is the most suitable title for 
27% 
56% 
7% 
3% 
7% 
our film? 
Memory 
Amnesia 
The lab 
Experiment 
other 
We would name our thriller film 
‘Amnesia’ as it was the most favorite 
answer. There is a huge gap between the 
other titles and Amnesia, implying the 
title is successful and reflects our 
storyline.
Q7) What do you think is significant in an opening sequence? 
What do you think is significant in 
an opening sequence? 
27% 
33% 
17% 
23% 
0% 
sound 
visual/mise en 
scene 
special effects 
storyline 
The greatest answer was mise en 
scene/visual. However, there are not much 
difference with the other options. This 
implies the opening sequence has to include 
a good use of sound, visual/mise en scene, 
special effects and storyline. We could 
choose a couple tense sounds and decide as 
a group the best one. My group and I could 
develop the visual/mise en scene by 
focusing on the clothing, setting and lighting.
Q8) How should an opening sequence start? 
How should an opening 
sequence start? 
34% 
33% 
0% 
33% 
0% 
case scene 
flashback 
flashforward 
presnt day 
other 
The answers are even in three 
out of four answers. The common 
answers are: case scene, 
flashback and present day. This is 
an advantage because we could 
chose how to start the opening 
sequence.
Q9) What interests you in a thriller film? 
What interests you in a thriller 
13% 
17% 
0% 
film? 
30% 40% 
action 
storyline 
being thrilled 
relateable 
material 
Storyline was the most common 
answer in this question. My group 
and I need to make sure our 
storyline is strong so the audience 
wants to watch the film. When we 
add more codes and conventions 
(question 5), the target audience 
are more likely to be thrilled when 
watching the film. Being thrilled was 
the second most chosen answer.
Q10) How would you want to feel in an opening sequence? 
How would you want to feel 
in an opening sequence? 
23% 
34% 
43% 
0% 
Scared 
confused 
tense 
other 
From the survey, I found out that 
the target audience wants to feel 
tense in an opening sequence. If 
the opening sequence makes 
them feel the way they want to 
then there is a high chance they 
will carry on watching the rest of 
the film. In the opening sequence, 
we could include codes and 
conventions (such as including 
shadows and dark lighting) to 
make the audience feel tense.

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Survey analysis - primary research

  • 1.
  • 2. Q1) How old are you? How old are you? 13% 40% 34% 13% 0% 15 16 17 18 other Most of the people we asked about our storyline were aged 16. The fact that no one was above the age of 18 is an advantage because the target audience are between 15-18. All of the people we asked are within the age range of the target audience.
  • 3. Q2 )What is your gender? What is your gender? 65% 35% violence romance Most of the people we asked were females.
  • 4. Q3) What would you want to see more in our thriller film? What would you want to see ore in our thriller film? 22% 12% 25% 39% 2% violence romance action pyschological other ‘Psychological’ was the most popular answer in this question. This could help us to develop our idea because we could change our storyline so the subgenre is psychological thriller. An example could be to add scenes with mirrors or shadows. When we develop our idea, it is more likely for the audience to be on the edge of their seat. The next popular answer was action. We could use actions (for instance fighting) so the thriller film appeals to the target audience.
  • 5. Q4) Is the storyline complicated for thriller? Is the storyline too complicated for thriller? 10% 90% yes no The majority of the target audience thought the storyline was not complicated. However, a few thought it was complicated. To develop our idea, we could re read the storyline and pick out parts that are weak and develop on it. This will lead the storyline to be more clear.
  • 6. Q5) Does the storyline sound like it will create suspense? Does the storyline sound like it will create suspense? 87% 13% yes no Overall, the storyline will create suspense. As there are some people who think the storyline will not create suspense, we could change and improve our storyline. My group and I could add more codes and convention in the storyline to create tense and suspense. An example is having dull lighting, dark clothing and mysterious music.
  • 7. Q6) What is the most suitable title for our film? What is the most suitable title for 27% 56% 7% 3% 7% our film? Memory Amnesia The lab Experiment other We would name our thriller film ‘Amnesia’ as it was the most favorite answer. There is a huge gap between the other titles and Amnesia, implying the title is successful and reflects our storyline.
  • 8. Q7) What do you think is significant in an opening sequence? What do you think is significant in an opening sequence? 27% 33% 17% 23% 0% sound visual/mise en scene special effects storyline The greatest answer was mise en scene/visual. However, there are not much difference with the other options. This implies the opening sequence has to include a good use of sound, visual/mise en scene, special effects and storyline. We could choose a couple tense sounds and decide as a group the best one. My group and I could develop the visual/mise en scene by focusing on the clothing, setting and lighting.
  • 9. Q8) How should an opening sequence start? How should an opening sequence start? 34% 33% 0% 33% 0% case scene flashback flashforward presnt day other The answers are even in three out of four answers. The common answers are: case scene, flashback and present day. This is an advantage because we could chose how to start the opening sequence.
  • 10. Q9) What interests you in a thriller film? What interests you in a thriller 13% 17% 0% film? 30% 40% action storyline being thrilled relateable material Storyline was the most common answer in this question. My group and I need to make sure our storyline is strong so the audience wants to watch the film. When we add more codes and conventions (question 5), the target audience are more likely to be thrilled when watching the film. Being thrilled was the second most chosen answer.
  • 11. Q10) How would you want to feel in an opening sequence? How would you want to feel in an opening sequence? 23% 34% 43% 0% Scared confused tense other From the survey, I found out that the target audience wants to feel tense in an opening sequence. If the opening sequence makes them feel the way they want to then there is a high chance they will carry on watching the rest of the film. In the opening sequence, we could include codes and conventions (such as including shadows and dark lighting) to make the audience feel tense.