Questionnaire Results, questionnaire on survey monkey!

1. QUESTIONNAIRE
RESULTS ANALYSED
https://www.surveymonkey.co.uk/r/XT6HWZJ

2. 50%
27%
0%
9%
14%
What is your age?
12 - 17 YEARS
18 - 24 YEARS
25 - 34 YEARS
35 - 44 YEARS
45 - 54 YEARS

3. 9
out
of
21
Student Waitress
1
out
of
21
4 out
of 21
Retail
Assistant Retired
1 out
of 21
Transport
Planner
Team
Leader
1
out
of
21
Driver
1 out
of 21
1
out
of
21
What is your
occupation?

4. Nurse
1 out
of 21
Health
Care
Assistant
1
out
of
21
Housing
Officer
1
out
of
21
1 out
of 21
Photogra
pher
What is your
occupation?
CONT.

5. What is
your
gender?
Female –
86.96% -
20 out of 23.
Male –
13.04% -
3 out of 23.

6. 36%
0%
18%7%
14%
0%
14%
11%
0%
What do you think the best structure fo my advert would
be?
REALIST
ANTI - REALIST
ANIMATION
DOCUMENTARY
TALKING HEADS
STANDING ALONE
PARODY
LINEAR
NON - LINEAR

7. 17%
2%
15%
11%
0%0%
17%
7%
7%
4%
20%
What technique would be good to use in my advert?
HIDDEN MESSAGE
OVERT MESSAGE
EMOTIONAL RESPONSES
A SOLUTION TO A PROBLEM
FEAR
CONCERN
CELEBRITY ENDORSEMENT
RHETORICAL QUESTIONS
TESTIMONAL
REPETITION
HUMOUR

8. What things appeal to you
when buying a pillow?
(detail)
In this question I asked the surveyors ‘What things appeal to
you when buying a pillow?’ I asked them to also respond in
detail so that I had a range of responses to analyse. I had 2
surveyors skip this question so I have 21 responses instead of
23. When I have looked at my results I found that comfort
and softness was the most popular answers for what appeals
to people when they are buying a pillow. I agree with the
highest results for this question because they are the things
that appeal to me the most.

9. 9%
0%
78%
0%
13%
What is the one thing that would motivate you to buying
a pillow?
Appearance
Price
Comfort
Size
Quality

10. My idea for my advert is a linear advert, I want to
have it split screen of 2 actors. One with a bad pillow
and one with the pillow in the advert (the good
pillow). I want to show their days with who's having a
good and a bad day due to the pillows. This is to show
on how having a good night sleep can effect your day
and your mood. Do you think this is a good way to
advertise our product?
The results for this question is the results I wanted to get
from the surveyors! I really like this idea for my advert as
it can kind of raise awareness to people who are not
feeling great due to their pillow. Each surveyors
completed this question so I have 23 results. I have 22 –
YES answers for this question and 1 – NO. The no doesn’t
really effect my decision as I still got a wider range of the
answer yes.