Genre

2. What is GENRE?
Genre
is
a
style
or
category
of
media
product.
Genre
is
a
French
(originally
La9n),
meaning
‘kind’
or
‘class’.
An
example
of
a
genre
is
horror.
There
are
typical
features
that
are
predictable
as
it
is
constantly
repeated.
There
are
different
types
of
genres,
which
are
called
subgenres,
for
instance
psychological
thriller.

3. GENRE
Varia9on
Repe99on
Themes
Expecta9on
Fic9on
Key
Elements
Codes
Conven9ons

4. Keywords
Protagonist
Stock
Characters
Plot
and
stock
situa9ons
Backgrounds
and
décor
Themes
Vampire
Wanderer
Flashback
Blood
Rape
Character
name
in
9tle
Popular
girl
Nightmare
Mansion
Revenge
Serial
killer
Jock
“I
would
be
back”
–
gets
killed
Darkness
Marriage
Teenager
Final
girl
Haunted
house
Friendship
killer
Pandora
Small
town
Good
versus
evil
Werewolf
Pervert
hospital
Based
on
true
story
Gun
Based
on
novel
Blood
splaXer
sequel

5. How is GENRE developed?
Genre
is
said
to
be
the
important
element
in
crea9ng
a
successful
film.
The
use
of
ligh9ng
(usually
low-­‐key
ligh9ng
for
horror),
props
(guns
and
knives
for
horror)
and
costumes
(black
for
protagonists)
reveal
the
genre.
Development
in
technology
has
led
to
films
being
specialised.
This
is
because
edi9ng
is
made
beXer.
Genres
are
clearer
than
before.

6. What
are
the
advantages
of
GENRE?
Audience
Ins9tu9on
Gives
us
informa9on
about
the
film
Target
the
their
audiences
in
a
successfully
Increases
the
audiences’
expecta9on
of
what
will
happen
in
the
film
Be
aware
of
what
genre
is
the
most
preferred
to
their
audiences,
leading
to
success
Informed
choice
–
the
audiences
can
choose
from
a
variety
of
genres
Reputa9on
is
established

7. “Genres are instances of
repetition and difference.
The difference is absolutely
essential to the economy
of genre”.
Steve Neale

8. According
to
Steve
Neale
there
are
two
func9ons:
§ Balance
the
economic
risk
of
film
produc9on
§ Guarantee
pleasure
for
audiences

9. Psycho
(1960)–
the
main
character
dies,
which
is
shocking
and
disappoin9ng
for
the
audience.
He
argues
genre
undergoes
a
cycle
and
moves
to
the
next
stage
when
the
expecta9ons
of
the
genre
are
different.
Scary
movie
(2000)
–
repeat
the
typical
features
in
films
and
turns
them
in
a
funny
way.

10. When there are too little of
variation then the genre would
not be successful. This is the
same for repetition. This is
because the audiences expect
certain things in each genre.
For example, if a horror film
has no , then
the audiences would be
disappointed. Another outcome
is boredom. The audiences
could be bored when there are
too little of variation or
repetition.

12. KE=P+St
Ch+Pl(St
Si)+I+Ba(De)+Th=
GENRE
Key
Elements
Protagonist
Stock
Characters
Plots
and
Stock
Situa9ons
Icons
Backgrounds
and
Decor
Themes

13. All
genres
have
key
elements,
which
they
are
combined.
However,
not
all
media
products
will
have
all
of
the
key
elements
at
the
same
9me.
The
key
elements
add
up
to
what
the
audiences
expect
to
see
in
the
media
product.
Key Elements

14. All
genres
have
a
protagonist
or
lead
characters
in
their
media
product.
These
may
include
heroes
or
villains.
The
protagonists
can
be
male
or
female
but
they
are
expected
to
have
common
quali9es.
Male
characters
are
usually
handsome
and
have
a
role
of
rescuing
someone
else
(usually
the
other
lead
character).
Female
characters
are
expected
to
be
good
looking
and
have
a
role
of
the
second
fiddle.
Protagonist

15. Stock
characters
are
all
the
character
in
a
film,
apart
from
the
killer.
Stock Characters

16. In
films,
parts
of
the
storyline
are
predictable.
An
example
of
this
is
in
horror
films,
when
a
character
says
they
will
be
back.
The
character
ends
up
being
killed.
This
is
common
in
most
horror
films.
This
therefore
leads
the
audience
to
have
certain
expecta9ons
in
horror
films.
Plots and Stock Situations

17. There
are
three
different
types
of
icons
that
are:
objects,
backgrounds
and
stars.
These
three
types
are
significant
as
they
are
the
main
ideas
of
the
genre.
For
instance,
a
background
with
planets
represents
explora9on
and
adventure.
Icons

18. Backgrounds
and
décor
are
typical
in
a
specific
genre.
The
background
of
a
comedy
film
is
likely
to
be
jolly
and
bright,
whereas
a
horror
is
likely
to
have
constant
low-­‐key
ligh9ngs.
Backgrounds and Décor

19. Themes
in
films
are
portrayed
with
the
message
of
the
overall
film;
such
as
all
genres
have
conflict
between
the
good
and
bad
and
the
right
and
wrong.
Themes

20. The
story
begins
in
June
12
in
Oxnard,
California.
Recent
high
school
graduate
Jesse
(Andrew
Jacobs)
has
a
party,
which
includes
his
family
and
friends
to
celebrate
his
gradua9on.
Aher
days
of
Humorous
stunts,
Jesse
finds
a
bite
on
his
arm.
Days
later,
he
and
his
friend
Hector
(Jorge
Diaz)
are
confronted
by
two
thugs
who
aXacked
them,
but
the
thugs
are
somehow
knocked
out.
When
they
show
the
incident
to
their
other
friend
Marisol
(Gabrielle
Walsh),
Jesse
cannot
remember
how
it
happened.
Paranormal
Ac9vity:
The
marked
ones
(US,
2014,
Christopher
Landon)
Backgrounds
and
décor
Stock
Characters
Plots
and
stock
situa9ons
Icons

21. The
film
starts
with
a
young
woman
walking
through
the
woods.
She’s
dripping
with
blood.
A
figure
stalks
her
and
eventually
jumps
her,
throwing
a
bag
over
her
head
and
having
his
redneck
buddy
whack
her
with
the
buX
of
his
axe.
The
woman
wakes
up
in
a
cellar
in
the
presence
of
a
woman
who
speaks
only
Welsh,
and
she’s
surrounded
by
what
appear
to
be
burn
vic9ms.
The
young
woman’s
father
appears
before
her.
The
Evil
Dead
(US,
Alvarez,
2013)
Stock
characters
Plots
and
stock
situa9on
Icons
Backgrounds
and
décor

22. D o e s B u r t o n ’ s T h e o r y w o r k ?
According
to
my
research,
Burton’s
theory
works
successful.
This
is
because
my
primary
research
shows
how
films,
whether
it
is
plot
summary,
posters,
or
trailers
uses
the
key
elements
of
Burton’s
theory.
From
the
genre
horror,
there
are
constant
similari9es
that
I
have
come
across.
For
instance,
the
main
character
is
usually
a
young
female.

23. Burton’s
theory
would
be
beneficial
in
the
process
of
comple9ng
my
trailer.
This
is
because
I
would
have
a
clear
idea
of
the
typical
features
to
include.
The
key
elements,
which
include:
protagonist,
stock
characters,
plots
and
stock
situa9ons,
icons,
backgrounds
and
décor
and
themes,
would
also
be
helpful
as
I
would
know
what
type
to
include.
An
example
is
a
clear
dis9nct
between
the
good
and
evil
(themes).
How
would
Burton’s
Theory
help
me?

24. Even
though
genre
is
beneficial,
it
may
have
some
problems.
Genres
are
constantly
developing
as
a
response
to
historical
and
social
contexts.
Adding
on,
John
Hartley
quotes
‘the
same
text
can
belong
to
different
genres
in
different
countries
or
=mes’.
This
implies
that
the
meaning
of
genre
can
differen9ate
between
ranges
of
na9ons
as
it
is
interpreted
differently.
The
word
‘=mes’
proves
my
previous
point
of
genres
developing.
Rick
Altman
–
A
seman9c/
syntac9c
approach
to
film
genre:
Rick
Altman
argues
film
genre
is
based
upon
confusion
and
doubt
as
it
lacks
an
acceptable
theory.
Problems of GENRE!