Based on the results of a focus group questionnaire, most viewers thought the trailer targeted males ages 18-25 and was a psychological thriller or action film. While some found the narrative slightly confusing, most said the trailer appealed to them and that the visuals and soundtrack complemented each other well.

1. Focus Group
Written Questionnaire Results

2. 0%
50%50%
0%
Q1: After watching the trailer what audience age range do you think the trailer
targets?
12-18 years
15-20 years
18-25 years
20-30 years

3. 8%
62%
0%
15%
15%
Q2: What genre of film would you classify this trailer to be?
Action
Post-Apocalyptic
Supernatural
Psychological Thriller
Horror

4. 0%
70%
30%
Q5: What gender do you think this trailer predominantly targets?
Females
Males
Both

5. 30%
50%
20%
0%
Q6: Do you think the narrative of the trailer is clear and easy to understand?
Yes
Slightly confusing at times but understandable
Confusing but I get a general idea
I don’t really have a clue

6. 65%
22%
0%
13%
Q7: Does this particular trailer appeal to you? Would you go to the cinema and
see the film?
Yes
Maybe
Probably not
No

7. 53%
36%
0%
11%
Q8: Do you think the visuals and the soundtrack of the trailer complement
eachother?
Definitely
Mostly
Not really
No