1. Target Audience
Survey Summary.

2. Question 1.
What gender are you?
To ensure a fair test
we sent our
questionnaire to an
equal amount of
males and females,
this is to ensure we
gained a balanced
response and to
reduce the likeliness
of anomalies

3. Question 2.
What age are you?
We asked a range of people from
15-24+ about their ages and the
majority of people where
between 18-20 (45%) followed
closely by 15-17 (30%). This tells
us that if we were to put an age
rating on our film it would have
to be a 15 as otherwise we would
be disregarding a lot of potential
audience. It would make sense to
try to appeal to 15-20 year olds.
We have also noticed that this
age bracket is the most popular
for use of social media, so from
this we can judge that social
media would be the best place to
advertise our film.

4. Question 3.
What occupation do you have?
After asking about peoples
occupations it came to our
attention that the majority of
people (64%) were students
tells us that the student age
range are most interested in
horror film. This would mean
we could use this information
to help cater our advertising
and marketing to them. A
possible way of doing this
would be to give a ‘student
discount’ to those watching
the film who are students, to
attract them. A possible
problem with our results is
that they were only sent to
people within our college.

5. Question 4.
Do you watch horror films?
90% of people from
the survey said the
liked horror, this tells
me that horror is a
very popular genre
within film. This
shows that horror is
actually attracts a
wide range of people
as 90% of people like
it.

6. Question 4.
Do you often watch horror films?
Nobody said they watched
horror films daily or weekly.
This can be down to a few
factors, such as the fact that
it isn’t very often horror films
are released into the cinema
or just because people have
other things to do than watch
films. The price of films or to
go to the cinema has risen a
lot recently and this may also
be a factor within this result.
The fact that they are still
viewed monthly and yearly
shows that they are still
relevant in modern society.

7. Question 5.
What type of horror genre do you most prefer?
As you can see on the pie
chart the most popular
genre of horror are
psychological where killers
are often psychologically
troubled or unstable. The
second most popular
genre was supernatural,
films including ghosts or
demons. Slashed horrors
which are based around
stabbings and knifes got
1/5th of the vote. Gore was
just under 20% these films
are often based solely
around a lot of blood and
torture. Finally hammer
got 6%. This was quite
unpopular.

8. Question 6.
Do you prefer a male or female villain?
This pie chart was to decide
whether the villain in our
horror should be male or
female. As you can see from
the pie chart the favourite
gender of villains is male, this
could be due to the
stereotypical idea that
females in horrors are
vulnerable and victims.
However some people do
enjoy women as villains this
could be due to it being
different and against the
norm. An example of this
could be in ‘Women in Black’
released in 2012. So it is a
current example.

9. Question 7.
Do you prefer the villain to survive or die?
Whether the villain should
survive or die is always a big
issue when making a horror
film. When surveyed 72% of
people said they prefer it if
the villain survives. This
could be due to leaving them
wondering what is
happening when the film
finishes if the villain is still
alive. Also it leaves a greater
area for a sequel of the film.
However the other 28% said
they preferred the villain to
die this could be due to
preferring a clear ending to
the film and also as good
overcomes evil.

10. Question 8.
Would you rather the hero be male or female?
After the villain we asked
whether people preferred
the hero to be male or
female. The majority of
people preferred the hero to
be female, this could be due
to females being
stereotypically vulnerable in
horror films and this shows
them overcoming this
stereotype and winning.
However 32% also liked
Males being the hero maybe
living up to the idea of men
taking control due to their
nature.

11. Question 9.
Do you prefer the hero to survive or die?
The vast majority of the people
we surveyed said they
preferred the hero to survive
all the way through the film.
This could be to maintain the
idea that they are a true hero if
they’re still alive at the end. A
small minority said they’d like
the hero to die this could be
used to create an emotional
ending helping to interact with
the audience. Also it could just
to be to keep in the typical
horror style of death and gore.

12. Question 10.
What weapon do you most like to see used in horror films?
The most popular weapon that
people liked in horror films was
knife which got 44% of the vote.
A knife is very common and
people enjoy the basic nature of
it. It got almost double the
amount of votes as second
which was a rope with 21%.
Also hammer got just over 1/8th
of the vote as the favourite
weapon in horror films. This
was just in front of a chainsaw
which can provide a lot of gore
but is hard to experiment with
and expand on. The rest of the
survey was made up from other
weapons but the results were
so wide there wasn’t point in
separating them.

13. Question 11.
What location do you like better in horror films?
From our survey it has
become clear that 32% of
people prefer to have their
horror located in a
deserted location, other
popular ones are a
haunted house and a
woods. We are going to
take all these into
consideration by setting
our film in a deserted
location, which is a woods
and we are also including a
haunted house, by doing
this we hope to appeal to
the majority of people who
have answered the survey.

14. Question 12.
What makes you watch horror films?
We asked people what made
them watch horror films, we
thought this an important
question as it would be the
best source of information as
to how we should advertise
our film. The most popular
answer was the trailer, as we
are making a trailer this
highlights to us how
important it is to ensure our
trailer is good as it is the
most popular advertising for
films. We also noticed that
the internet was the second
best source so this tells us
that the internet is a vital
place to advertise our film on

15. Question 13.
When you view horror trailers do you prefer them to leave
you guessing or tell the whole story?
From this result we have
decided that we will not
be revealing our villain
or the majority of the
story line as this tells us
that people like to be
kept guessing , so
instead we are going to
give a little glimpse of
the story line, which will
hopefully capture the
attention of the other
27% of people as well.

16. Question 14.
Do you prefer horror films to be…
This pie chart tells us that
the majority of people
prefer to have a sequel to
the film, this is important
to us as it is important that
we don’t kill off the villain
so then there is still a story
line for a sequel people
also liked a stand alone
films, by leaving the film on
a cliff hanger which leaves
room for a sequel may also
please these people, if the
ending is good enough

17. Question 15.
If the horror film was based on a particular occasion, which
would you prefer it to be?
From this pie chart we
can see that most
people prefer horror
films to be set on
halloween. From this
information in the pie
chart we can make an
informed decision on
when to set out teaser
trailer to make it more
scary.