This document contains the results of a focus group study on a film trailer. It includes questions about the viewers' demographics and their reactions to different shots in the trailer. Several shots, like the mother waking up in bed and the mother screaming in the mirror, were highlighted by multiple viewers. The study also found that most viewers believed they could identify the villain and predict the story based on the trailer, though not all predictions were correct. Overall the feedback was positive, with most saying the trailer appealed to them and that the narrative and soundtrack were effective.

1.  

2. What gender are you?
Male
Female

3. What is your age?
Under 12
12-20
21-30
31-40
41-50
51-60
61 +

4. Are you a parent?
Yes
No

5. What gender does our trailer predominantly
target?
Male
Female
Both

6. What age range would you say the trailer targets?
12-18
15-30
15-40
18-55

7. What category of genre do you believe our film
trailer is?
Horror/Supernatural
Sci-fi
Thriller
Comedy
Action
Romance

8. Shots No. of people that mentioned it
The hand moving across family portrait I
The father looking down at the teddy I
The mother waking up in bed II
The medium “Mummy” shot of the child III
The mother screaming in the mirror IIII II
Possessed mother in the chair III
The rocking chair moving by itself III
The father being grabbed in the
hallway
IIII
Teddy bear moving II
Smashed urn I
This table shows the shots that the focus group identified, and how many
times the shot was highlighted.
Describe 3 shots which particularly stood out to
you.

9. Can you identify the villain from the trailer?
Yes
No
Out of the 89% of people who said they could identify the villain, 78%
correctly identified this correctly.

10. Can you predict the story?
Yes
No
Out of the 78% of people who thought they could predict the story, 56% of
people predicted correctly.

11. Does the film trailer appeal to you?
Yes
No
Only one person said that the film trailer wouldn’t appeal to them. However,
this person was in the 41-50 age category and therefore this confirms that we
have successfully targeted our target age group.

12. Do you think the soundtrack compliments
our use of shots in the trailer?
Yes
No
One person said that the soundtrack “Creates suspense and tension”.
Another person said “It is quite jumpy and provokes a reaction”.

13. Do you think the narrative is clear and
understandable in the film trailer?
Yes
No
A comment we had from this question was “Yes. Narrative at the start is
brilliant – conventional horror narrative”.

14. What do you think of the main
character (the mother)?
 “Resonates with a ‘typical’ mother type. Very creepy
change in events.”
 “Her transition from caring mother to being possessed
makes you want to see more.”
 “She challenges the stereotypical nurturing mother.”