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Theory- Audience
Sean Cawood
Audience Profile
• Primary Audience
– Teenagers who have
seen the 2 trilogies of
movies because they
would be the most
interested in watching
the new movie
• Secondary Audience
– Parents and small
children who are either
interesting in watching
star wars who have
never seen it before or
who are dragged into
seeing it with their
family
Audience Profile
• Primary Audience
– Adult Sci-fi fans who
are into star trek TV
series’s
• Secondary Audience
– People who are
interested in sc-fi but
never seen it so try it
out in the cinema
Audience Profile
• Primary Audience
– Adult rooster teeth fans
who are interested in
seeing their first
comedic movie
• Secondary Audience
– People who have never
watched a rooster teeth
web-series and are
interested in seeing
what it is
Hypodermic Needle
• Definition
– Where people believe and accept what is told to them without
checking if its right
• Example
– War of worlds where people believed there was an alien invasion
happening right then because of a radio show, unfortunately this
caused a lot of suicides and deaths
– Alex Jones, alex jones is a right wing conspiracy Theorist who believes
Aliens and The Devil are conspiring with the left wing to destroy
america, suprisingly dispite many of his crack nut theories being
proven incorrect there are still a large amount of people who follow
him
– Anita Sarkesian is a “Feminist” who has created a lot of conspiracies
about the current video game industry most of which are untrue but
there are still a lot of people who follow her declaring anyone who
disagrees with their opinions to be a Alt Right Racist and Sexist
Uses and Gratifications Information
I normally find information and news when im
wanting to get up to date on the world or when
someone has mentioned something I don’t
know about so I search it using the BBC Website
or the news app on my Ipad
Uses and Gratifications Personal
Identity
Being online has often helped me develop
behavioural traits such as being more open
minded and accepting of other peoples opinions
i have watched many youtube channels who
often say their political beliefs and I either agree
or disagree
Uses and Gratifications Integration and
Social Interaction
I often talk with my friends and girlfriend online
so I identify with others through social media
such as skype or tumblr messenger I find them
better than texting and calling because they are
free and its cheaper to skype someone from
another country rather than call and cheaper to
message someone from another country than to
text
Uses and Gratifications Entertainment
I often play video games for escapism,
relaxations and enjoyment. They help me
escape the annoyances of every day life where I
can just forget about everything and that relaxes
me while I have fun, I often play third/first
person sci-fi shooters such as battlefront 2,
strategy games such as Xcom 2 and Roleplaying
games such as Mass Effect and star wars knights
of the old republic, all used for escapism and fun
Park
sounds
Consumer Generated Content
• Example
– Youtube
• What are the advantages to media producers?
– Free content uploaded to you
– Money from ad revenue
– Can great huge audiences
• Why would the audience generate content?
– To gain money from the ads
– To become popular online
– To share gaming experiences, creations and more
– Free
– Can help people socialise online

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Theory audience pro-forma

  • 2. Audience Profile • Primary Audience – Teenagers who have seen the 2 trilogies of movies because they would be the most interested in watching the new movie • Secondary Audience – Parents and small children who are either interesting in watching star wars who have never seen it before or who are dragged into seeing it with their family
  • 3. Audience Profile • Primary Audience – Adult Sci-fi fans who are into star trek TV series’s • Secondary Audience – People who are interested in sc-fi but never seen it so try it out in the cinema
  • 4. Audience Profile • Primary Audience – Adult rooster teeth fans who are interested in seeing their first comedic movie • Secondary Audience – People who have never watched a rooster teeth web-series and are interested in seeing what it is
  • 5. Hypodermic Needle • Definition – Where people believe and accept what is told to them without checking if its right • Example – War of worlds where people believed there was an alien invasion happening right then because of a radio show, unfortunately this caused a lot of suicides and deaths – Alex Jones, alex jones is a right wing conspiracy Theorist who believes Aliens and The Devil are conspiring with the left wing to destroy america, suprisingly dispite many of his crack nut theories being proven incorrect there are still a large amount of people who follow him – Anita Sarkesian is a “Feminist” who has created a lot of conspiracies about the current video game industry most of which are untrue but there are still a lot of people who follow her declaring anyone who disagrees with their opinions to be a Alt Right Racist and Sexist
  • 6. Uses and Gratifications Information I normally find information and news when im wanting to get up to date on the world or when someone has mentioned something I don’t know about so I search it using the BBC Website or the news app on my Ipad
  • 7. Uses and Gratifications Personal Identity Being online has often helped me develop behavioural traits such as being more open minded and accepting of other peoples opinions i have watched many youtube channels who often say their political beliefs and I either agree or disagree
  • 8. Uses and Gratifications Integration and Social Interaction I often talk with my friends and girlfriend online so I identify with others through social media such as skype or tumblr messenger I find them better than texting and calling because they are free and its cheaper to skype someone from another country rather than call and cheaper to message someone from another country than to text
  • 9. Uses and Gratifications Entertainment I often play video games for escapism, relaxations and enjoyment. They help me escape the annoyances of every day life where I can just forget about everything and that relaxes me while I have fun, I often play third/first person sci-fi shooters such as battlefront 2, strategy games such as Xcom 2 and Roleplaying games such as Mass Effect and star wars knights of the old republic, all used for escapism and fun Park sounds
  • 10. Consumer Generated Content • Example – Youtube • What are the advantages to media producers? – Free content uploaded to you – Money from ad revenue – Can great huge audiences • Why would the audience generate content? – To gain money from the ads – To become popular online – To share gaming experiences, creations and more – Free – Can help people socialise online

Editor's Notes

  1. Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
  2. Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
  3. Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
  4. Provide a definition and example of the Hypodermic needle model
  5. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  6. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  7. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  8. Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information