audience profile

1. Target Audience profiles
We conducted target audience research, by asking
people various questions in a focus group to find out
what there interests were as well as how often they
would watch TV, what there favourite shows were etc.,
we have now put all this information we have gathered
into audience profiles to show what we have found out.

2. Name: Kate Smith
Age: 22
Gender: Female
Occupation: Student at the University of
Birmingham
Likes/Interests: Socialising, Using social media,
Hanging out with her friends.
Favourite shows: The big bang theory, Doctor
Who, EastEnders
Most watched channels:E4, sky1, BBC Three
Interest in documentaries: Sometimes
Documentary watched: Don’t tell the bride,
Bangkok Airport.
Willing to watch a documentary on social media:
Yes
TV usage: Everyday, mostly on evening 8-10pm
Who with: The family, friends

3. Name: Joe Roberts
Age: 17
Gender: male
Occupation: College Student
Likes/Interests: Using social media, Playing
Football, Going out with friends
Favourite shows: Family Guy, Game of
thrones, Arrow
Most watched channels: BBC Three, sky1,
sky Atlantic, sky sports
Interest in documentaries: At times
Documentaries watched: Crime watch
Willing to watch a documentary on social
media:yes
TV usage: Mostly everyday around 8-11pm
Who with: Mostly with friends or alone

4. Name: Sabina Ahmed
Age: 24
Gender: Female
Occupation: University Student at Aston
Likes/Interests: Using social media,
socialising with friends, Fashion
Favourite shows: Keeping up with the
Kardashians, Hollyoaks, The Big bang
theory
Most watched channels: BBC Three,
Entertainment, E4
Interest in documentaries: At times
Documentaries watched: Great movie
mistakes, Slum survivors
Willing to watch a documentary on social
media: Yes
TV usage: Mostly everyday 8pm onwards

5. Name: Ryan Stuart
Age: 20
Gender: male
Occupation: College Student, part time
job at costa
Likes/Interests: social media, Playing
sports, Going out
Favourite shows: Family Guy, Naruto,
Flash
Most watched channels: BBC Three, sky,
sky sports
Interest in documentaries: Not really
Documentaries watched: Sun, Sex and
Suspicious parents
Willing to watch a documentary on social
media: Yes
TV usage: Mostly weekdays around 8-