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Potential Target Audience Research
What I am going to do: I am going to conduct a survey to find out what genres are watched most and who watches them in terms of target audience. By doing this I will find out what age groups watch thrillers. I will also find out what genders watch what thrillers. Therefore by conducting and evaluating my results I will know who my potential target audience will be. As a result we could have an idea of what age certificate our opening sequence could be.
Who I used? I have used two groups of people consisting of one hundred people who I have asked randomly on the street who were willing to answer my question on genre to find the relationship between genre of a thriller, age and gender. Out of two of the groups, one group contained females the other group contained males. Out of the one hundred people 50% were males and 50% were females.
Do you watch movies?
Do you go to the cinema to watch a film?
This is the table I used for each individual when I asked “what genre do you watch the most because you enjoy it” to find out what differences and similarities there was between the genre people watch (thriller) and their gender and age.
Results: what genre do you watch the most because you enjoy it?
What I found between age groups I found out that young adults enjoyed thrillers. I also found that teenagers enjoyed thrillers more than any other of the age groups I asked and horror movies. As they enjoy thriller and horror films our film could be a horror thriller. The older age groups enjoyed science fiction, musicals and comedy movies rather than thrillers according to my survey.
What I found between the males and females. What I found between the females and males I asked was that the females enjoyed thrillers more than men but overall both genders had a major interest in thrillers. 52% females enjoyed thrillers and 48% of males enjoyed thrillers.
Evaluation Coming to a conclusion from what I found out is that our movie could be rated a 15 certificate because it broadens our target audience. Plus from my research teenagers tend to watch thrillers the most and teenagers go to the cinema more than other ages.  Therefore by making it a 15  we are guaranteed teenager audiences as well as adults, which is what we need. Although the older  age groups enjoy science fiction, musicals and comedy movies they are welcome to watch our film if they please to feel suspense, tension, thrill, enigma and excitement. Also certificating our film a 15 would be reasonable as the content in them are not suitable for younger audiences. As thrillers are watched by both genders we are going to have a broad audience. The main age that may come to see thrillers from my research shows 15-30 year olds. Ages above that are likely to watch our film as well but the main audience seems to be 15-30 year olds.

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Target market research

  • 2. What I am going to do: I am going to conduct a survey to find out what genres are watched most and who watches them in terms of target audience. By doing this I will find out what age groups watch thrillers. I will also find out what genders watch what thrillers. Therefore by conducting and evaluating my results I will know who my potential target audience will be. As a result we could have an idea of what age certificate our opening sequence could be.
  • 3. Who I used? I have used two groups of people consisting of one hundred people who I have asked randomly on the street who were willing to answer my question on genre to find the relationship between genre of a thriller, age and gender. Out of two of the groups, one group contained females the other group contained males. Out of the one hundred people 50% were males and 50% were females.
  • 4. Do you watch movies?
  • 5. Do you go to the cinema to watch a film?
  • 6. This is the table I used for each individual when I asked “what genre do you watch the most because you enjoy it” to find out what differences and similarities there was between the genre people watch (thriller) and their gender and age.
  • 7. Results: what genre do you watch the most because you enjoy it?
  • 8. What I found between age groups I found out that young adults enjoyed thrillers. I also found that teenagers enjoyed thrillers more than any other of the age groups I asked and horror movies. As they enjoy thriller and horror films our film could be a horror thriller. The older age groups enjoyed science fiction, musicals and comedy movies rather than thrillers according to my survey.
  • 9. What I found between the males and females. What I found between the females and males I asked was that the females enjoyed thrillers more than men but overall both genders had a major interest in thrillers. 52% females enjoyed thrillers and 48% of males enjoyed thrillers.
  • 10. Evaluation Coming to a conclusion from what I found out is that our movie could be rated a 15 certificate because it broadens our target audience. Plus from my research teenagers tend to watch thrillers the most and teenagers go to the cinema more than other ages. Therefore by making it a 15 we are guaranteed teenager audiences as well as adults, which is what we need. Although the older age groups enjoy science fiction, musicals and comedy movies they are welcome to watch our film if they please to feel suspense, tension, thrill, enigma and excitement. Also certificating our film a 15 would be reasonable as the content in them are not suitable for younger audiences. As thrillers are watched by both genders we are going to have a broad audience. The main age that may come to see thrillers from my research shows 15-30 year olds. Ages above that are likely to watch our film as well but the main audience seems to be 15-30 year olds.