3. Intellectual Property
Does Y Does Y Will they
Y
Harvard Harvard license it
own it? want it? to us?
N N N
Proceed with
Extreme Pivot patent filing
and pre-
clinical trials
N
Does Does Will they
Berkeley Y Berkeley Y license it Y
own it? want it? to us?
N N
Meeting with Berkeley Technology Transfer at LBNL (This
Week)
Meeting with Harvard Technology Office (Next Week) Class 7 - Update 3.12.2012
5. We’ve hit our first milestones
Mar 2013
Jun 2011 Dec 2011 Jun 2012 First unit
Technology Track
Post-processed Real-time First unit
Prototype
Image recognition image
recognition
Customer Discovery Track
Select 1st Testing agreement Customer trial and
target crop with top producer customer order
Finance Track
Friends and Seed Round Series A
Applied
family round for grants
$125 K $800 K $3-5 M
F&F Seed Series
A
Confidential
16. Product User Digital Hub Digital Lifestyle Digital Platform
PARTNER KEY VALUE CUSTOMER CUSTOMER
NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS
build whole differentiated
component High-end
devices both solutions for markets
makers, shipping & mass market
logistic suppliers h/w & s/w differentiated
customers -
professional &
consumer
KEY DISTRIBUTION
brand - Apple,
RESOURCES CHANNELS
PowerMac, online store
iMac
COST STRUCTURE REVENUE STREAMS
Computers,
Invest in
software &
R&D
services
17. Product User Digital Hub Digital Lifestyle Digital Platform
PARTNER KEY VALUE CUSTOMER CUSTOMER
NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS
build whole differentiated
component High-end
devices both solutions for markets
makers, shipping & mass market
logistic suppliers h/w & s/w differentiated
customers -
professional &
consumer
KEY DISTRIBUTION
brand - Apple,
RESOURCES CHANNELS
PowerMac, online store
iMac
COST STRUCTURE REVENUE STREAMS
Computers,
Invest in
software &
R&D
services
18. Product User
PARTNER KEY VALUE CUSTOMER CUSTOMER
NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS
component build whole High-end
makers solutions for differentiated
devices both differentiated markets mass market
h/w & s/w customers -
Shipping & professional &
logistic consumer
suppliers
KEY DISTRIBUTION
brand - Apple,
RESOURCES CHANNELS
PowerMac,
Wholesalers,
iMac
retailers, re-
sellers
innovative online store
designers
IP & patents
&
agreements
COST STRUCTURE REVENUE STREAMS
Computers,
Invest in
software &
R&D
services
19. Product User Digital Hub
PARTNER KEY VALUE CUSTOMER CUSTOMER
NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
20. Product User Digital Hub Digital Lifestyle
PARTNER KEY VALUE CUSTOMER CUSTOMER
NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
21. Product User Digital Hub Digital Lifestyle Digital Platform
PARTNER KEY VALUE CUSTOMER CUSTOMER
NETWORK ACTIVITIES PROPOSITON RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Editor's Notes
Are we sure its 5%-10% of revenue and not of profit? ---- Dr. Conti was quoted as saying 5-10% of revenue, but he may have meant profit.
