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“The most important new technology since the smart phone ” –
                  MIT Technology Review


                THE LEAP
Team LEAP



        Dhanasekar Rajagopal         Max Neo




Ramasamy Venugopal                        Shuchi Dangwal

                         Wilson Oh
Agenda
• Introduction
• Customer Selection
• Value Proposition
• Value Capture
• Scope of Activities
• Strategic Control
INTRODUCTION
Leap Motion
•Start-up established as OcuSpec in 2010.
•Low Profile till May 2012.
•Positive reviews by review bodies.
    Source: singularityhub.com




    David Holtz, CTO             Michael Buckwald, CEO
• iPod sized gesture   The Leap
  recognition human
  computer interface                        Group video


• Connects to a
  computer via USB


• 200 times more sensitive   • Uses intuitive gestures
  than existing touch-free
  technologies
                             • Distinguishes individual fingers
                               and objects
• Tracks movement down
  to a 1/100th of a          • Affordable
  millimetre.
Evolution of Human Computer
          Interfaces
Technical Performance




                                           Gesture
                                         Recognition
                                Touch
                                Screen



                        Mouse
                                                       Effort
Leap Technology
       • Uses an array of infrared
         sensors.
       • Motion detecting algorithm
         is the secret.
       • Consumes only 1-2% of the
         Central Processing Unit
         (CPU)
       • Does not require the use of
         a Graphics Processing Unit
         (GPU) at all.
                     .
Market Potential




                   2010                                     2015
Source: Global Touchless Sensing and Gesture Recognition Market (2010 – 2015), published by MarketsandMarkets
CUSTOMER SELECTION
Collaborators
             Consumers
             Demand for
               Leap

                                           Manufacturers’
No. Apps        +R                          Demand for
                                               Leap




             Demand for
               Apps
                          Diffusion of technology into
                              mainstream market
Consumers
VALUE PROPOSITION
Value Proposition




11/15/2012
Value Proposition - Gaming

                                         More intuitive compared to
                                         mouse or even touch screens

                                               Casual Gamers

                    Source: wrixel.com



      Professional Gamers




                                                            Source:ehow.com
11/15/2012
Value Proposition - Gaming



             Source: blogs.scientificamerican.com   Greater responsiveness
 Greater accuracy



                                                                Source: thecoolgadgets.com
11/15/2012
Value Proposition - Robotics


                           Self Navigate

             Mimic Human
              Movement


11/15/2012
Value Proposition – Music & Video




    Electronic Music   Playing or learning
                           Instruments
Value Proposition – Music & Video




 DJ/Music Mixing                  Video Editing

   Organic Feel   Efficient   Flexibility to Create and Edit
Value Proposition – Healthcare
For Surgeons
• Contactless. Maintain
  sterilization
• Manipulating screens
• Viewing reports
                          Physiotherapy
                          • To remotely monitor patients
                          as they undergo rehab
                          • Engage children recovering
                          from injuries by merging
                          physiotherapy and games
Value Proposition – Art & Design
• Offers better ergonomics
  compared to mouse
• More intuitive 3D
  interface
• Greater accuracy and            Source: Siemens website

  responsiveness
• Easy to use with simple
  form factor
• Relatively cheaper than
  competitors
11/15/2012                   Source: Salisbury University website
Strategy Canvas
High




                         LEAP
                         Kinect
                         SoftKinetic
                         Mouse
                         Touchscreen


                             Leader

Low
Value Capture
                               Products
                                                             End User
                              $ (Revenue)
                   Leap
 Consumer       Technology                       The Leap
 Electronics
Manufacturer   $ (License)                            $


                                     $ (Commission)


                  Apps                            Apps


                     $         App Store       $ (Revenue)
 Software
Developers     (%age of Net
                 Revenue)
                                                                        23
Scope of Activities- Operations



  Outsource          Build       Collaboration
   hardware      distribution   with application
 manufacturing    Channels        developers
Scope of Activities- R&D

Exploration
              Enhance their
   with                       Integration
              own software
developers
Scope of Activities- Marketing
       Visionaries         Pragmatists




  Technology Enthusiasts   Conservatives
Strategic control –
    Sustaining Profitability
•   Protect IP – Protecting the source
    code
•   Develop App World – Robust and
    Innovative
•   Innovate – Improving Technology
•   Form alliances – Alliances with
    software developers
Key                         Key                      Value                      Customer          Customer
      partners                    activities               proposition                relationships     segments

                                      R&D
   COLLABORATORS                                           3 Dimension                                    Gaming
                                                                                Self/ Automated
       Software                                                                      Service
      Developers                                                                                         Robotics
                                      SDK                   Intuitive
           &
                                  Development
      Consumer
      Electronic
      Producers                                                                                           Music &
                                  Key resources             Affordable                Channels            Video

    Manufacturer                    Patents &
                                                                                      Third party
      of Leap                          SDK
                                                            Accurate                  distribution      Healthcare


    Distributors of                  Talent
                                                            Sensitive                 Website           Arts &Design
         Leap


       Cost structure                                                    Revenue streams


                                                Sales
         R&D          Manufacturing               &                     License Fee        Commission    Sale
                                               Marketing



www.businessmodelgeneration.com
Q&A

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Biz model for LEAP

  • 1. “The most important new technology since the smart phone ” – MIT Technology Review THE LEAP
  • 2. Team LEAP Dhanasekar Rajagopal Max Neo Ramasamy Venugopal Shuchi Dangwal Wilson Oh
  • 3. Agenda • Introduction • Customer Selection • Value Proposition • Value Capture • Scope of Activities • Strategic Control
  • 5. Leap Motion •Start-up established as OcuSpec in 2010. •Low Profile till May 2012. •Positive reviews by review bodies. Source: singularityhub.com David Holtz, CTO Michael Buckwald, CEO
  • 6. • iPod sized gesture The Leap recognition human computer interface Group video • Connects to a computer via USB • 200 times more sensitive • Uses intuitive gestures than existing touch-free technologies • Distinguishes individual fingers and objects • Tracks movement down to a 1/100th of a • Affordable millimetre.
  • 7. Evolution of Human Computer Interfaces Technical Performance Gesture Recognition Touch Screen Mouse Effort
  • 8. Leap Technology • Uses an array of infrared sensors. • Motion detecting algorithm is the secret. • Consumes only 1-2% of the Central Processing Unit (CPU) • Does not require the use of a Graphics Processing Unit (GPU) at all. .
  • 9. Market Potential 2010 2015 Source: Global Touchless Sensing and Gesture Recognition Market (2010 – 2015), published by MarketsandMarkets
  • 11. Collaborators Consumers Demand for Leap Manufacturers’ No. Apps +R Demand for Leap Demand for Apps Diffusion of technology into mainstream market
  • 15. Value Proposition - Gaming More intuitive compared to mouse or even touch screens Casual Gamers Source: wrixel.com Professional Gamers Source:ehow.com 11/15/2012
  • 16. Value Proposition - Gaming Source: blogs.scientificamerican.com Greater responsiveness Greater accuracy Source: thecoolgadgets.com 11/15/2012
  • 17. Value Proposition - Robotics Self Navigate Mimic Human Movement 11/15/2012
  • 18. Value Proposition – Music & Video Electronic Music Playing or learning Instruments
  • 19. Value Proposition – Music & Video DJ/Music Mixing Video Editing Organic Feel Efficient Flexibility to Create and Edit
  • 20. Value Proposition – Healthcare For Surgeons • Contactless. Maintain sterilization • Manipulating screens • Viewing reports Physiotherapy • To remotely monitor patients as they undergo rehab • Engage children recovering from injuries by merging physiotherapy and games
  • 21. Value Proposition – Art & Design • Offers better ergonomics compared to mouse • More intuitive 3D interface • Greater accuracy and Source: Siemens website responsiveness • Easy to use with simple form factor • Relatively cheaper than competitors 11/15/2012 Source: Salisbury University website
  • 22. Strategy Canvas High LEAP Kinect SoftKinetic Mouse Touchscreen Leader Low
  • 23. Value Capture Products End User $ (Revenue) Leap Consumer Technology The Leap Electronics Manufacturer $ (License) $ $ (Commission) Apps Apps $ App Store $ (Revenue) Software Developers (%age of Net Revenue) 23
  • 24. Scope of Activities- Operations Outsource Build Collaboration hardware distribution with application manufacturing Channels developers
  • 25. Scope of Activities- R&D Exploration Enhance their with Integration own software developers
  • 26. Scope of Activities- Marketing Visionaries Pragmatists Technology Enthusiasts Conservatives
  • 27. Strategic control – Sustaining Profitability • Protect IP – Protecting the source code • Develop App World – Robust and Innovative • Innovate – Improving Technology • Form alliances – Alliances with software developers
  • 28. Key Key Value Customer Customer partners activities proposition relationships segments R&D COLLABORATORS 3 Dimension Gaming Self/ Automated Software Service Developers Robotics SDK Intuitive & Development Consumer Electronic Producers Music & Key resources Affordable Channels Video Manufacturer Patents & Third party of Leap SDK Accurate distribution Healthcare Distributors of Talent Sensitive Website Arts &Design Leap Cost structure Revenue streams Sales R&D Manufacturing & License Fee Commission Sale Marketing www.businessmodelgeneration.com
  • 29. Q&A