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OpenStack® 
Professional Services 
Jambey Clinkscales 
Technical Program Manager 
HP Helion OpenStack Professional Services 
Matt Farina 
HP Master Technologist 
HP Helion 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Agenda 
• Cloud 101 
• OpenStack Cloud Operating 
System 
• HP Helion Portfolio 
• HP OpenStack Professional 
Services 
• Summary 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 2 to change without notice.
Cloud 101 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Cloud Computing defined 
National Institute of Standards and Technology 
(NIST) 
Cloud computing is a model for enabling ubiquitous, convenient, on-demand 
network access to a shared pool of configurable computing resources (e.g., 
networks, servers, storage, applications, and services) that can be rapidly 
provisioned and released with minimal management effort or service provider 
interaction. 
Service Models: 
I. Infrastructure as a Service (IaaS) 
II. Platform as a Service (PaaS) 
III. III. Software as a Service (SaaS) 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 
Characteristics: 
I. On-Demand self-service 
II. Broad Network Access 
III. Resource Pooling 
IV. Rapid Elasticity 
V. Measured Service 
Deployment Models: 
I. Private 
II. Community 
III. Public 
IV. Hybrid
Service Models 
SaaS 
(Software-as-a-Service) 
VALUE PROPOSITION TYPICAL APPS 
Delivers commonly used 
software to users desktops 
from the cloud; abstract 
hardware architecture 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 5 to change without notice. 
 Salesforce.com 
 Google Apps 
 Facebook and Snapfish 
PaaS 
(Platform-as-a-Service) 
Provides an environment for 
developers to design, 
develop, test and deploy 
custom applications for the 
cloud 
 Application Development 
Environments 
 Testing Environment 
IaaS 
(Infrastructure-as-a-Service) 
Provides IT infrastructure 
on demand with 
provisions to scale up 
and scale out as 
required. 
 Amazon Cloud (EC2/S3) 
 HP Enterprise Cloud 
Services 
 HP Cloud Services
Cloud services are shared and standardized 
Data 
App 
Platform 
Infra 
Data 
App 
Platform 
Infra 
Dedicated 
delivery 
Data 
App 
Platform 
Data 
App 
Platform 
Infra 
IaaS 
Data 
App 
Data 
App 
Platform 
Infra 
Data 
App 
Platform 
Infra 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 6 to change without notice. 
Data 
Paa 
S 
Saa 
S 
Data 
App 
Platform 
Infra 
Saa 
S 
User 
1 
User 
2 
User 
1 
User 
2 
User 
1 
User 
2 
User 
1 
User 
2 
User 
1 
User 
2 
Shared
Cloud Service Delivery Models 
(On-Premise) 
Applications 
Data 
Runtime 
Middleware 
O/S 
Virtualization 
Servers 
Storage 
Networking 
You manage 
Managed by vendor 
Infrastructure 
(as a Service) 
Applications 
Data 
Runtime 
Middleware 
O/S 
Virtualization 
Servers 
Storage 
Networking 
You manage 
Platform 
(as a Service) 
Applications 
Data 
Runtime 
Middleware 
O/S 
Virtualization 
Servers 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 7 to change without notice. 
Managed by vendor 
Storage 
Networking 
Managed by vendor 
Software 
(as a Service) 
Applications 
Data 
Runtime 
Middleware 
O/S 
Virtualization 
Servers 
Storage 
Networking 
You manage
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 8 to change without notice.
The infographic looks 
at the cloud according 
to four strata: 
• Communications 
and Social 
Applications 
• Software as a Service 
•Platform as a Service 
•Infrastructure as a 
Service 
The Cloud 
Stratospher 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 9 to change without notice. 
e 
[Infographic]
Assessing Application Work Load Patterns for Cloud 
Usage 
Compute 
“On and Off “ 
Inactivity 
Period 
Time 
Average 
On and off workloads (e.g. batch job) 
Over provisioned capacity is wasted 
Time to market can be cumbersome 
Compute 
“Unpredictable Bursting“ 
Average Usage 
Time 
Unexpected/unplanned peak in demand 
Sudden spike impacts performance 
Can’t over provision for extreme cases 
“Growing Fast“ 
“Predictable Bursting“ 
Average Usage 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 10 to change without notice. 
Average Usage 
Compute 
Time 
Successful services needs to grow/scale 
Keeping up w/growth is big IT challenge 
Complex lead time for deployment 
Compute 
Time 
Services with micro seasonality trends 
Peaks due to periodic increased demand 
IT complexity and wasted capacity
OpenStack Cloud 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Introduction to OpenStack 
• OpenStack believes in open source, open 
design, open development, all in an open 
community that encourages participation by 
anyone. 
• The long-term vision for OpenStack is to produce a 
ubiquitous open source IaaS cloud computing platform that 
meets the needs of public and private cloud providers 
regardless of size. 
• The technology behind OpenStack consists of a series of 
interrelated projects delivering various components for a 
cloud infrastructure solution. 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 12 to change without notice.
http://www.openstack.org/software/ 
OpenStack 
is a cloud operating 
system that controls 
large pools of compute, 
storage, and networking 
resources throughout a 
datacenter, all 
managed through a 
dashboard that gives 
administrators control 
while empowering their 
users to provision 
resources through a 
web interface. 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 13 to change without notice.
Architecture Concept 
Portal 
Network 
Block 
Compute Image Blob 
Identity 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 14 to change without notice.
OpenStack Havana Logical 
Architecture 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 15 to change without notice.
OpenStack Havana Logical Architecture 
Flow 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 16 to change without notice.
OpenStack Basic Deployment 
Portal Files 
Network Compute 
Blobs 
Database 
Automation 
Identity 
Library 
Compute 
Network 
Database Messages 
Portal 
Identity 
Library / Images 
Compute 
Network 
Block Storage 
Files 
Object Storage 
Blobs 
Database 
Services 
Database 
Automation 
Config 
Database 
Metering 
Metering 
Message Broker 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 17 to change without notice. 
Network 
Metering 
Portal 
Identity 
Library 
Compute 
Network 
Automation 
Database 
Messages 
Metering
OpenStack Feature Releases 
Compute Compute 
Blobs Object Storage 
Library Library / Images 
Portal 
Portal 
Identity 
Identity 
Network 
Network 
Block Storage 
Files 
Automation Automation 
Metering Metering 
Database Database 
Services 
Austin Bexar Cactus Diablo Essex Folsom Grizzly Havana Icehouse 
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 18 to change without notice. 
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OpenStack Feature Releases 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 19 to change without notice.
Distributions 
From open source project to useful product (think of Linux distributions) 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 20 to change without notice.
Public Clouds 
Numerous public clouds around the world (HP Helion Public Cloud included) 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 21 to change without notice.
HP Helion Portfolio 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP “New Brand” criteria 
Offerings within HP “New Brand” must meet two sets of criteria: industry 
standard cloud definitions and our HP differentiated approach 
Industry 
standard 
cloud 
definition 
Industry 
standard 
cloud criteria 
Differentiated 
cloud 
approach 
criteria 
+ = HP “NewBrand” 
• Always on/ on demand 
• Scalable/elastic 
• Web-based self-service 
access & management 
• Metered/pay for use 
• Part of Hybrid story 
• Enterprise-grade 
• Portability across clouds & traditional 
IT 
• Open & Interoperability across HP 
and other vendors 
• Extensibility 
• Expert consulting & journey advisors 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 23 to change without notice. 
HP 
“New Brand” 
• Future proof our cloud 
portfolio 
• Govern what is allowed to sit 
under this new brand 
• Identify opportunities to 
sunset, migrate, or 
consolidate duplicative 
offerings 
• “Un-brand” some cloud 
products & services and use 
descriptive naming
Think Of OpenStack Like A Linux Distribution 
Kernel User Land 
Additional 
Packages 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 24 to change without notice. 
Opinionated 
Config
OpenStack and Related Projects 
Kernel User Land 
Additional 
Packages 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 25 to change without notice. 
Opinionated 
Config
Logging, DevOps, Security, and Parts You Fill In 
Kernel User Land 
Additional 
Packages 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 26 to change without notice. 
Opinionated 
Config
HP Helion 
Operations 
environment 
Deployment dashboard 
Deployment service 
Sub 
systems 
Provisioning engine 
Artifacts 
• Provisioning images 
• Machine images 
• Deployment templates 
Operational plug-ins 
Operational services 
Execution 
environment 
Data replication / 
cluster management 
Host Linux 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 27 to change without notice. 
Physical infrastructure 
OpenStack 
HP Helion OpenStack 
Deployment content 
distribution services 
Centralized logging Infrastructure 
monitoring 
Admin dashboard 
Kernel services 
Identity services 
Network 
services 
Block storage 
services 
Compute 
services 
Image 
library 
service 
s 
Object 
storag 
e 
service 
s 
Metering 
services 
Orchestratio 
n services 
Base services 
Inventory management 
Deployment modeling 
Admin dashboard/designer 
Cloud content 
distribution 
services 
Metadata 
services 
Provisioning 
services 
Template 
repository 
Services framework 
Identity/key 
management 
services 
Account 
integration 
services 
Metering/billing 
integration 
services 
Key management 
Service 
metering
HP Helion strategy with OpenStack 
HP Helion OpenStack Community HP Helion OpenStack 
OpenStack.org Alignment to OpenStack Trunk 
Hardening, scale, and 
IP developed in 
OpenStack projects 
contributed back to 
OpenStack.org 
Installation, 
upgrade, 
distribution 
Lifecycle 
management 
required by customers 
wanting to stay in line 
with OpenStack.org 
distributions 
HP OpenStack 
distribution 
Certified plug-ins 
HP and non-HP 
hardware 
Certification for 
hardware platforms 
and scale requirements 
Cloud service consumption 
Developer platform (Cloud Foundry-based) 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 28 to change without notice. 
Certification for hardware 
platforms, enterprise, and 
service provider scale 
requirements 
Callout 
frame-work 
Cloud and 
IT mgmt. 
integration 
Content 
HP OpenStack 
distribution 
Certified 
plug-ins 
HP and non- 
HP hardware 
Installation, 
upgrade, 
distribution 
Callout 
framework / 
API for 
integration 
and 
extension 
needs 
Same core as 
Community 
Edition, true to 
OpenStack Trunk; 
added capabilities 
for lifecycle 
management 
Base services and integration 
Innovation and contributions to OpenStack.org 
(blueprints, hardening, scaling, certification) 
Innovation and value-add for enterprises and service providers 
(lifecycle management, integration, extension, certification, 
indemnification) 
Seamless 
upgrade
HP Helion 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 29 to change without notice. 
Integrated 
“As a Service platform” 
Deliver Anywhere 
Open Source 
The OpenStack word mark and the Square O Design, together or apart, are trademarks or registered trademarks of OpenStack Foundation in the United States and other countries, and are used with the OpenStack Foundation’s permission.” 
HP 
Helion 
HP Helion 
Platform 
HP Helion 
Cloud Services 
HP Systems 
HP Helion 
OpenStack 
HP Helion 
Development 
Platform® 
HP Software 
Servers 
Storage 
Networking 
HP Helion 
Managed 
Virtual 
Private 
Cloud 
HP Helion 
Managed 
Private 
HP CloudSystem Cloud 
HP Helion 
Public 
Cloud
HP Helion Portfolio Overview 
This is a rolling (up to three year) roadmap subject to change without notice 
A full suite of products, solutions and services to help 
HP Helion Platform 
HP Cloud Software and 
Hardware 
• HP Automation & Cloud 
Management 
• HP Converged Infrastructure 
PartnerOne for 
Cloud 
HP Helion Solutions 
HP Helion Integrated Cloud 
Solutions 
HP Helion Optimized Cloud 
• HP Helion ContenSt Doeluptoito fnors s calable object 
storage 
• HP Helion High Performance Computing Solution 
Cloud builders • Cloud resellers • Cloud service providers 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 30 to change without notice. 
HP Professional services 
• Advisory 
• Apps transform 
• Implementation 
• Design 
• Strategy 
• Operations 
• Education 
• Support 
HP Helion Cloud Services 
• HP Helion Public Cloud 
• HP Helion Managed Virtual Private 
Cloud & Managed Private Cloud 
HP Helion OpenStack 
• HP Helion OpenStack Community 
• HP Helion OpenStack 
HP Helion Development Platform 
• HP Helion Development Platform Community 
• HP Helion Development Platform 
• HP CloudSystem Enterprise 
• HP CloudSystem Foundation
HP OpenStack 
Professional Services 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
3 out of every 4 enterprises use professional 
services to accelerate their cloud journey 
Have you used or are you likely to use a third party 
professional/consulting service to develop a cloud computing 
strategy? 74% 
46% 
39% 
19% 32% 
35% 
29% 
Senior 
Business 
Decision 
Maker 
IT Decision 
Maker 
We are likely to use one 
We have used one 
Neither 
Of enterprise clients purchasing or 
considering purchasing cloud computing 
services engaged with a cloud professional 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 32 to change without notice. 
services vendor for assistance 
Bloomberg//Audience Insights, Sponsored by HP, November 2013 
TBR Cloud Professional Services Customer Report, 2014
HP Helion OpenStack expertise 
Professional and support services 
HP Cloud 
Advisory 
Services 
HP Helion 
Professional 
Services 
HP Cloud 
Strategy 
Services 
HP Applications 
Transformation 
HP Cloud 
Education 
Services 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 33 to change without notice. 
to Cloud 
HP Cloud 
Design Services 
HP Cloud 
Implementation 
Services 
HP Cloud 
Operation 
Services
Our Role in HP Helion Professional Services 
The global HP OpenStack team supports the advise, transform and manage aspects of the OpenStack Platform for both 
community and Helion OpenStack. In addition the team provides advisory services for all OpenStack environments across all 
segments and verticals. 
HP Helion Professional Services Portfolio 
Consulting Areas of Responsibility 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 34 to change without notice.
HP Helion Professional Services 
Typical Engagements 
The OpenStack Professional Services team delivers OpenStack specific services and 
works in full collaboration with all TS and ES teams for larger and more complex 
opportunities 
Advise Transform Manage 
OpenStack 
Acceleration 
1 week (SKU future) 
OpenStack Assessment 
3 Weeks (SOW) 
Customer Design and 
Integration 
3-24 Weeks 
Statement of Work 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 35 to change without notice. 
System Upgrades and 
Optimization 
3-6 Months 
Time and Material
HP Helion OpenStack Professional Services 
Portfolio 
Advise Transform Manage 
OpenStack Design & 
Implementation 
Use best practices design and 
Implementation procedures to integrate 
OpenStack into a pre-production 
environment. 
• Custom user stories and workload 
considerations. 
• Software defined storage with 
customized architecture 
• Custom OpenStack Development 
• Integration with converged 
infrastructure 
OpenStack Assessment 
A review of current OpenStack 
capabilities and environment. 
Deliverable defining recommended 
next steps in design or remediation. 
• Customers considering 
OpenStack. 
• Customers on vendor-specific 
Cloud or VM deployments looking 
to move to OpenStack 
• Customers on OpenStack looking 
to improve their environment, 
roadmap or execution 
• Customers on OpenStack looking 
to leverage specialized 
applications 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 36 to change without notice. 
OpenStack Optimization 
Help your clients access the value in 
OpenStack with a programmatic approach 
and access to HP experts and leaders to 
help with the tough decisions. 
• Patching, updating and continuous 
integration 
• Proactive and programmatic approach 
to OpenStack Operations 
• Scale and incorporate change 
OpenStack implementation. 
• Custom OpenStack Development 
• Leverage key insights from HP 
experts. 
OpenStack Core Implementation 
Have OpenStack rapidly deployed for trial, 
development environment or a standard 
deployment with a fixed service.
SUMMARY 
• OpenStack Cloud Operating System 
Open source software for building private and public Clouds. 
OpenStack has a modular architecture with various code names for its 
components. 
• HP Helion Portfolio 
HP is taking a lead in bringing this much needed OpenStack expertise 
to the market at global scale. HP Helion is a portfolio of products and 
services that make it easy for organizations to build, manage and 
consume workloads in a hybrid IT environment. 
• HP OpenStack Professional Services 
A robust set of professional services that support the entire lifecycle: 
advisory and strategy services, applications transformation, design and 
implementation services, and support and education services. 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 37 to change without notice.
Thank you 
Jambey Clinkscales 
Technical Program Manager 
HP Helion OpenStack Professional Services 
Matt Farina 
HP Master Technologist and Technical Lead 
HP Helion Developer Experience 
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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HP Helion OpenStack and Professional Services

  • 1. OpenStack® Professional Services Jambey Clinkscales Technical Program Manager HP Helion OpenStack Professional Services Matt Farina HP Master Technologist HP Helion © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 2. Agenda • Cloud 101 • OpenStack Cloud Operating System • HP Helion Portfolio • HP OpenStack Professional Services • Summary © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 2 to change without notice.
  • 3. Cloud 101 © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 4. Cloud Computing defined National Institute of Standards and Technology (NIST) Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. Service Models: I. Infrastructure as a Service (IaaS) II. Platform as a Service (PaaS) III. III. Software as a Service (SaaS) © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Characteristics: I. On-Demand self-service II. Broad Network Access III. Resource Pooling IV. Rapid Elasticity V. Measured Service Deployment Models: I. Private II. Community III. Public IV. Hybrid
  • 5. Service Models SaaS (Software-as-a-Service) VALUE PROPOSITION TYPICAL APPS Delivers commonly used software to users desktops from the cloud; abstract hardware architecture © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 5 to change without notice.  Salesforce.com  Google Apps  Facebook and Snapfish PaaS (Platform-as-a-Service) Provides an environment for developers to design, develop, test and deploy custom applications for the cloud  Application Development Environments  Testing Environment IaaS (Infrastructure-as-a-Service) Provides IT infrastructure on demand with provisions to scale up and scale out as required.  Amazon Cloud (EC2/S3)  HP Enterprise Cloud Services  HP Cloud Services
  • 6. Cloud services are shared and standardized Data App Platform Infra Data App Platform Infra Dedicated delivery Data App Platform Data App Platform Infra IaaS Data App Data App Platform Infra Data App Platform Infra © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 6 to change without notice. Data Paa S Saa S Data App Platform Infra Saa S User 1 User 2 User 1 User 2 User 1 User 2 User 1 User 2 User 1 User 2 Shared
  • 7. Cloud Service Delivery Models (On-Premise) Applications Data Runtime Middleware O/S Virtualization Servers Storage Networking You manage Managed by vendor Infrastructure (as a Service) Applications Data Runtime Middleware O/S Virtualization Servers Storage Networking You manage Platform (as a Service) Applications Data Runtime Middleware O/S Virtualization Servers © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 7 to change without notice. Managed by vendor Storage Networking Managed by vendor Software (as a Service) Applications Data Runtime Middleware O/S Virtualization Servers Storage Networking You manage
  • 8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 8 to change without notice.
  • 9. The infographic looks at the cloud according to four strata: • Communications and Social Applications • Software as a Service •Platform as a Service •Infrastructure as a Service The Cloud Stratospher © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 9 to change without notice. e [Infographic]
  • 10. Assessing Application Work Load Patterns for Cloud Usage Compute “On and Off “ Inactivity Period Time Average On and off workloads (e.g. batch job) Over provisioned capacity is wasted Time to market can be cumbersome Compute “Unpredictable Bursting“ Average Usage Time Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases “Growing Fast“ “Predictable Bursting“ Average Usage © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 10 to change without notice. Average Usage Compute Time Successful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deployment Compute Time Services with micro seasonality trends Peaks due to periodic increased demand IT complexity and wasted capacity
  • 11. OpenStack Cloud © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 12. Introduction to OpenStack • OpenStack believes in open source, open design, open development, all in an open community that encourages participation by anyone. • The long-term vision for OpenStack is to produce a ubiquitous open source IaaS cloud computing platform that meets the needs of public and private cloud providers regardless of size. • The technology behind OpenStack consists of a series of interrelated projects delivering various components for a cloud infrastructure solution. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 12 to change without notice.
  • 13. http://www.openstack.org/software/ OpenStack is a cloud operating system that controls large pools of compute, storage, and networking resources throughout a datacenter, all managed through a dashboard that gives administrators control while empowering their users to provision resources through a web interface. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 13 to change without notice.
  • 14. Architecture Concept Portal Network Block Compute Image Blob Identity © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 14 to change without notice.
  • 15. OpenStack Havana Logical Architecture © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 15 to change without notice.
  • 16. OpenStack Havana Logical Architecture Flow © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 16 to change without notice.
  • 17. OpenStack Basic Deployment Portal Files Network Compute Blobs Database Automation Identity Library Compute Network Database Messages Portal Identity Library / Images Compute Network Block Storage Files Object Storage Blobs Database Services Database Automation Config Database Metering Metering Message Broker © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 17 to change without notice. Network Metering Portal Identity Library Compute Network Automation Database Messages Metering
  • 18. OpenStack Feature Releases Compute Compute Blobs Object Storage Library Library / Images Portal Portal Identity Identity Network Network Block Storage Files Automation Automation Metering Metering Database Database Services Austin Bexar Cactus Diablo Essex Folsom Grizzly Havana Icehouse                        © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 18 to change without notice.                          
  • 19. OpenStack Feature Releases © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 19 to change without notice.
  • 20. Distributions From open source project to useful product (think of Linux distributions) © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 20 to change without notice.
  • 21. Public Clouds Numerous public clouds around the world (HP Helion Public Cloud included) © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 21 to change without notice.
  • 22. HP Helion Portfolio © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 23. HP “New Brand” criteria Offerings within HP “New Brand” must meet two sets of criteria: industry standard cloud definitions and our HP differentiated approach Industry standard cloud definition Industry standard cloud criteria Differentiated cloud approach criteria + = HP “NewBrand” • Always on/ on demand • Scalable/elastic • Web-based self-service access & management • Metered/pay for use • Part of Hybrid story • Enterprise-grade • Portability across clouds & traditional IT • Open & Interoperability across HP and other vendors • Extensibility • Expert consulting & journey advisors © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 23 to change without notice. HP “New Brand” • Future proof our cloud portfolio • Govern what is allowed to sit under this new brand • Identify opportunities to sunset, migrate, or consolidate duplicative offerings • “Un-brand” some cloud products & services and use descriptive naming
  • 24. Think Of OpenStack Like A Linux Distribution Kernel User Land Additional Packages © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 24 to change without notice. Opinionated Config
  • 25. OpenStack and Related Projects Kernel User Land Additional Packages © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 25 to change without notice. Opinionated Config
  • 26. Logging, DevOps, Security, and Parts You Fill In Kernel User Land Additional Packages © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 26 to change without notice. Opinionated Config
  • 27. HP Helion Operations environment Deployment dashboard Deployment service Sub systems Provisioning engine Artifacts • Provisioning images • Machine images • Deployment templates Operational plug-ins Operational services Execution environment Data replication / cluster management Host Linux © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 27 to change without notice. Physical infrastructure OpenStack HP Helion OpenStack Deployment content distribution services Centralized logging Infrastructure monitoring Admin dashboard Kernel services Identity services Network services Block storage services Compute services Image library service s Object storag e service s Metering services Orchestratio n services Base services Inventory management Deployment modeling Admin dashboard/designer Cloud content distribution services Metadata services Provisioning services Template repository Services framework Identity/key management services Account integration services Metering/billing integration services Key management Service metering
  • 28. HP Helion strategy with OpenStack HP Helion OpenStack Community HP Helion OpenStack OpenStack.org Alignment to OpenStack Trunk Hardening, scale, and IP developed in OpenStack projects contributed back to OpenStack.org Installation, upgrade, distribution Lifecycle management required by customers wanting to stay in line with OpenStack.org distributions HP OpenStack distribution Certified plug-ins HP and non-HP hardware Certification for hardware platforms and scale requirements Cloud service consumption Developer platform (Cloud Foundry-based) © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 28 to change without notice. Certification for hardware platforms, enterprise, and service provider scale requirements Callout frame-work Cloud and IT mgmt. integration Content HP OpenStack distribution Certified plug-ins HP and non- HP hardware Installation, upgrade, distribution Callout framework / API for integration and extension needs Same core as Community Edition, true to OpenStack Trunk; added capabilities for lifecycle management Base services and integration Innovation and contributions to OpenStack.org (blueprints, hardening, scaling, certification) Innovation and value-add for enterprises and service providers (lifecycle management, integration, extension, certification, indemnification) Seamless upgrade
  • 29. HP Helion © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 29 to change without notice. Integrated “As a Service platform” Deliver Anywhere Open Source The OpenStack word mark and the Square O Design, together or apart, are trademarks or registered trademarks of OpenStack Foundation in the United States and other countries, and are used with the OpenStack Foundation’s permission.” HP Helion HP Helion Platform HP Helion Cloud Services HP Systems HP Helion OpenStack HP Helion Development Platform® HP Software Servers Storage Networking HP Helion Managed Virtual Private Cloud HP Helion Managed Private HP CloudSystem Cloud HP Helion Public Cloud
  • 30. HP Helion Portfolio Overview This is a rolling (up to three year) roadmap subject to change without notice A full suite of products, solutions and services to help HP Helion Platform HP Cloud Software and Hardware • HP Automation & Cloud Management • HP Converged Infrastructure PartnerOne for Cloud HP Helion Solutions HP Helion Integrated Cloud Solutions HP Helion Optimized Cloud • HP Helion ContenSt Doeluptoito fnors s calable object storage • HP Helion High Performance Computing Solution Cloud builders • Cloud resellers • Cloud service providers © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 30 to change without notice. HP Professional services • Advisory • Apps transform • Implementation • Design • Strategy • Operations • Education • Support HP Helion Cloud Services • HP Helion Public Cloud • HP Helion Managed Virtual Private Cloud & Managed Private Cloud HP Helion OpenStack • HP Helion OpenStack Community • HP Helion OpenStack HP Helion Development Platform • HP Helion Development Platform Community • HP Helion Development Platform • HP CloudSystem Enterprise • HP CloudSystem Foundation
  • 31. HP OpenStack Professional Services © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 32. 3 out of every 4 enterprises use professional services to accelerate their cloud journey Have you used or are you likely to use a third party professional/consulting service to develop a cloud computing strategy? 74% 46% 39% 19% 32% 35% 29% Senior Business Decision Maker IT Decision Maker We are likely to use one We have used one Neither Of enterprise clients purchasing or considering purchasing cloud computing services engaged with a cloud professional © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 32 to change without notice. services vendor for assistance Bloomberg//Audience Insights, Sponsored by HP, November 2013 TBR Cloud Professional Services Customer Report, 2014
  • 33. HP Helion OpenStack expertise Professional and support services HP Cloud Advisory Services HP Helion Professional Services HP Cloud Strategy Services HP Applications Transformation HP Cloud Education Services © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 33 to change without notice. to Cloud HP Cloud Design Services HP Cloud Implementation Services HP Cloud Operation Services
  • 34. Our Role in HP Helion Professional Services The global HP OpenStack team supports the advise, transform and manage aspects of the OpenStack Platform for both community and Helion OpenStack. In addition the team provides advisory services for all OpenStack environments across all segments and verticals. HP Helion Professional Services Portfolio Consulting Areas of Responsibility © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 34 to change without notice.
  • 35. HP Helion Professional Services Typical Engagements The OpenStack Professional Services team delivers OpenStack specific services and works in full collaboration with all TS and ES teams for larger and more complex opportunities Advise Transform Manage OpenStack Acceleration 1 week (SKU future) OpenStack Assessment 3 Weeks (SOW) Customer Design and Integration 3-24 Weeks Statement of Work © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 35 to change without notice. System Upgrades and Optimization 3-6 Months Time and Material
  • 36. HP Helion OpenStack Professional Services Portfolio Advise Transform Manage OpenStack Design & Implementation Use best practices design and Implementation procedures to integrate OpenStack into a pre-production environment. • Custom user stories and workload considerations. • Software defined storage with customized architecture • Custom OpenStack Development • Integration with converged infrastructure OpenStack Assessment A review of current OpenStack capabilities and environment. Deliverable defining recommended next steps in design or remediation. • Customers considering OpenStack. • Customers on vendor-specific Cloud or VM deployments looking to move to OpenStack • Customers on OpenStack looking to improve their environment, roadmap or execution • Customers on OpenStack looking to leverage specialized applications © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 36 to change without notice. OpenStack Optimization Help your clients access the value in OpenStack with a programmatic approach and access to HP experts and leaders to help with the tough decisions. • Patching, updating and continuous integration • Proactive and programmatic approach to OpenStack Operations • Scale and incorporate change OpenStack implementation. • Custom OpenStack Development • Leverage key insights from HP experts. OpenStack Core Implementation Have OpenStack rapidly deployed for trial, development environment or a standard deployment with a fixed service.
  • 37. SUMMARY • OpenStack Cloud Operating System Open source software for building private and public Clouds. OpenStack has a modular architecture with various code names for its components. • HP Helion Portfolio HP is taking a lead in bringing this much needed OpenStack expertise to the market at global scale. HP Helion is a portfolio of products and services that make it easy for organizations to build, manage and consume workloads in a hybrid IT environment. • HP OpenStack Professional Services A robust set of professional services that support the entire lifecycle: advisory and strategy services, applications transformation, design and implementation services, and support and education services. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 37 to change without notice.
  • 38. Thank you Jambey Clinkscales Technical Program Manager HP Helion OpenStack Professional Services Matt Farina HP Master Technologist and Technical Lead HP Helion Developer Experience © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Editor's Notes

  1. This slide is used to illustrate what our clients manage, vs. what we manage across the different cloud service delivery models. Infrastructure as a service is aligned with our ECS-Compute offering. Platform as a service is aligned with the services we provide on the MS Windows Azure platform.
  2. Key Points: “On / Off” or Batch Job Growing Fast Unpredictable Bursting Predictable Bursting Script: We’ve told you what Windows Azure is and what cloud is. The next question is “what workloads fit public cloud?” The first workload is an “on / off” workload. For example, a customer that runs risk analysis for hedge funds. The big challenge for hedge funds is acting quickly. You want to look at market trends, do some analysis and buy or sell based on what the analysis stated. They will want to come in and book 10,000 to 50,000 machines for a month or a week or a few hours to do their analysis then go back to their clients and make recommendations. This model makes complete sense because you don’t have to buy a bunch of machines that you will never use. They never sit empty, you come in, use what you want and turn it off. Another example is an application that is growing quickly. Typically startups get into this but other companies run into this also. You release an application that is for a particular set of your customers and you think they are the only one’s who would want to use it or be interested in it. And then you find lots and lots of people using it. What do you do in this case? You can’t wait to buy servers, set them up and manage them. You can come to the cloud! You come in and provision capacity as you need. There’s a bunch of startups that are basing their business on us. They don’t want to worry about the hardware, managing hardware, patching, we do it for you so you can focus on the business model, writing good software. You can focus on the customers and the intellectual property aspect of the business. We will do the operations for you, we manage all of that and it works really well. The third example is unpredictable bursting. Lets say you sell sporting goods for Spain’s soccer team and they win the world cup. It’s not really expected and suddenly you have all these people showing up at your store. They show up and want to buy a jersey or a football/soccer ball that day. If your site is down, your done, they aren’t coming back. With those situations the cloud can be invaluable. One of our more interesting customers broadcast games via the internet. For online broadcasting of soccer the customer saw an insane increase in demand during the quarter and semi-finals. They couldn’t believe how easy it was to scale up. They had originally booked X number of instances and then they need 3X and all they had to do was make small changes and we took care of all the hardware on the back end. For all those new machines it took six minutes for them to come online and they were amazed by that, that’s an option that’s available to you. The last thing is predictable bursting, lets use a salary or payroll example. In the US, on the 1st and 15th of every month people are going to show up to see what their paycheck looks like. For the rest of the month, minimal interest like 2%-5% but on the 1st and the 15th it suddenly goes up to 80-90%. So you can have one or two servers running on premises for the average demand and for all these spikes you can go to the cloud. These are typically, the four most important workloads we are seeing. And what I recommend to you, as you start thinking about the cloud is to think about an application that fits one of these patterns, the batch processing one is typically the best one, and think about how you can test that in the cloud. You could run the application on premises and in the cloud at the same time. That’s a very good way for you to see if the cloud is right for you. Click: [tee up next slide]
  3. “OpenStack is, on a good day, a loosely affiliated collection of things that when deployed by a talented ops team, becomes a cloud.”
  4. Specific to OpenStack; Security - hardening and security testing of the releases Integrated HA and Scalability support – e.g. cloud fail-over across all infrastructure services—e.g., Nova, Cinder, controller services, scale-out reference architecture, software defined large-scale network segmentation via VXLAN overlay networks and block storage scale-out. Added Lifecycle Management capabilities - configuration, compatibility and inventory management in support for installation, set up tasks, and upgradeability of releases Cloud Orchestration & Automation - multi-tier infrastructure service design and orchestration capabilities (leveraging other standards based initiatives aligned to OpenStack – i.e. the use of TOSCA with Heat). Hybrid Cloud support - integrated VPN functionality to connect network fabrics, resource pool extension across cloud providers, hybrid provisioning, and optional CSA integration support Specific IHV & ISV plugins – certified hardware and infrastructure technologies used in OpenStack deployment (e.g. HP Moonshot), these are plugins for specific hardware platforms or virtualisation technology and are built to the plugin architecture and APIs defined in OpenStack. Indemnification – you can add the right legal narrative here Base Services & integration Call out framework - for integration to external Cloud and IT management needs of enterprise and service providers – e.g. compliance and audit needs, billing integration for chargeback Extension Services – functionality required to support use cases we see in enterprise and service provider deployments – e.g. a meta data service (being contributed back to the community /openstack.org) for tagging of cloud assets and entities, template repository services for model based provisioning. Base Services – infrastructure extensions as a service - e.g. DNS as a service, Load balancing as a services (these are being developed with the community and new projects and blueprint submissions for contributed back to Openstack.org )
  5. ============== KEY TALK TRACK ============== Very briefly, now that we’ve gone through the view on the market and our strategy, now we are going to double click in on what these HP Helion offerings are, and how they can help your business.
  6. ============== TALK TRACK ============== The HP Helion portfolio is broad, allowing us to help you regardless of where you are on your journey to the cloud. Think of this as offering choice—customers can choose any one of these solution types, depending on their needs. The foundation starts with the HP Helion Platform, comprised of HP Helion OpenStack and HP Helion Development Platform. Both offer a free Community edition available for download at no cost, as well as a commercial grade edition that HP sells. HP Helion also makes available a set of Automation and Cloud Management tools. These softare products can land Additional Hardware & Software offerings: Converged Infrastructure: For customers who seeking an integrated system that integrates hardware, software and services in one offering, we provide HP CloudSystem. Cloud Management Software: Some customers don’t want an integration solution, but would rather build their own. For those customers, in addition to offering the HP Helion Platform as standalone software, we have best-in-class cloud management and infrastructure that works in heterogeneous environments. Our portfolio extends beyond product offerings: HP Helion solutions, are built on HP Helion OpenStack and are designed and tested to deliver customers optimized and tested solutions to key use cases and needs customers have. HP Helion Content Depot solution for scale out object storage. HP Helion High Performance Computing solution. Public Cloud and Managed Services give customers the flexibility of delivery models they seek in a hybrid cloud vendor. Customers can choose to deploy workloads to our HP Public Cloud or to Managed VPC or Managed Private Cloud offerings. Professional services Work with HP professional services to successfully implement and run the cloud solution you need. Finally, partners are a critical part of the HP Helion go to market strategy. Our partners offer valued services that compliment HP’s products and services. We have a variety of partner programs to extend the reach and capacity of the HP Helion ecosystem.
  7. Enterprises understand that they need help on this cloud journey, and the majority of enterprises survey used or plan to use professional services vendors to help them with their cloud strategy or help them get to cloud. Customers realize that an experienced consultant can leverage their experience to help them avoid common pitfalls, and help them address the critical questions they may encounter on their road to cloud.
  8. With these 7 sets of services, we are taking an end-to-end, lifecycle approach in helping our clients confidently move to the cloud, and to ensure their investment is future proof. Since different clients may have different maturity levels, we provide a modular and flexible approach so they can start anywhere in this journey Regardless of where they start in this lifecycle approach, we help clients build on their investment, with the output from a service set serve as input to the next service set  forming an integrated pragmatic approach that help clients evolve and mature. As an experienced and trusted partner, HP shares our best practices with our clients and help them on a continuous improvement cycle that iterates this process as many times as they need to deliver the transformative outcomes they are striving for.