This slide is used to illustrate what our clients manage, vs. what we manage across the different cloud service delivery models.
Infrastructure as a service is aligned with our ECS-Compute offering.
Platform as a service is aligned with the services we provide on the MS Windows Azure platform.
Key Points: “On / Off” or Batch Job Growing Fast Unpredictable Bursting Predictable Bursting
We’ve told you what Windows Azure is and what cloud is. The next question is “what workloads fit public cloud?” The first workload is an “on / off” workload. For example, a customer that runs risk analysis for hedge funds. The big challenge for hedge funds is acting quickly. You want to look at market trends, do some analysis and buy or sell based on what the analysis stated. They will want to come in and book 10,000 to 50,000 machines for a month or a week or a few hours to do their analysis then go back to their clients and make recommendations. This model makes complete sense because you don’t have to buy a bunch of machines that you will never use. They never sit empty, you come in, use what you want and turn it off.
Another example is an application that is growing quickly. Typically startups get into this but other companies run into this also. You release an application that is for a particular set of your customers and you think they are the only one’s who would want to use it or be interested in it. And then you find lots and lots of people using it. What do you do in this case? You can’t wait to buy servers, set them up and manage them. You can come to the cloud! You come in and provision capacity as you need. There’s a bunch of startups that are basing their business on us. They don’t want to worry about the hardware, managing hardware, patching, we do it for you so you can focus on the business model, writing good software. You can focus on the customers and the intellectual property aspect of the business. We will do the operations for you, we manage all of that and it works really well.
The third example is unpredictable bursting. Lets say you sell sporting goods for Spain’s soccer team and they win the world cup. It’s not really expected and suddenly you have all these people showing up at your store. They show up and want to buy a jersey or a football/soccer ball that day. If your site is down, your done, they aren’t coming back. With those situations the cloud can be invaluable. One of our more interesting customers broadcast games via the internet. For online broadcasting of soccer the customer saw an insane increase in demand during the quarter and semi-finals. They couldn’t believe how easy it was to scale up. They had originally booked X number of instances and then they need 3X and all they had to do was make small changes and we took care of all the hardware on the back end. For all those new machines it took six minutes for them to come online and they were amazed by that, that’s an option that’s available to you.
The last thing is predictable bursting, lets use a salary or payroll example. In the US, on the 1st and 15th of every month people are going to show up to see what their paycheck looks like. For the rest of the month, minimal interest like 2%-5% but on the 1st and the 15th it suddenly goes up to 80-90%. So you can have one or two servers running on premises for the average demand and for all these spikes you can go to the cloud.
These are typically, the four most important workloads we are seeing. And what I recommend to you, as you start thinking about the cloud is to think about an application that fits one of these patterns, the batch processing one is typically the best one, and think about how you can test that in the cloud. You could run the application on premises and in the cloud at the same time. That’s a very good way for you to see if the cloud is right for you.
Click: [tee up next slide]
“OpenStack is, on a good day, a loosely affiliated collection of things that when deployed by a talented ops team, becomes a cloud.”
Specific to OpenStack; Security - hardening and security testing of the releases Integrated HA and Scalability support – e.g. cloud fail-over across all infrastructure services—e.g., Nova, Cinder, controller services, scale-out reference architecture, software defined large-scale network segmentation via VXLAN overlay networks and block storage scale-out. Added Lifecycle Management capabilities - configuration, compatibility and inventory management in support for installation, set up tasks, and upgradeability of releases Cloud Orchestration & Automation - multi-tier infrastructure service design and orchestration capabilities (leveraging other standards based initiatives aligned to OpenStack – i.e. the use of TOSCA with Heat). Hybrid Cloud support - integrated VPN functionality to connect network fabrics, resource pool extension across cloud providers, hybrid provisioning, and optional CSA integration support Specific IHV & ISV plugins – certified hardware and infrastructure technologies used in OpenStack deployment (e.g. HP Moonshot), these are plugins for specific hardware platforms or virtualisation technology and are built to the plugin architecture and APIs defined in OpenStack. Indemnification – you can add the right legal narrative here Base Services & integration Call out framework - for integration to external Cloud and IT management needs of enterprise and service providers – e.g. compliance and audit needs, billing integration for chargeback Extension Services – functionality required to support use cases we see in enterprise and service provider deployments – e.g. a meta data service (being contributed back to the community /openstack.org) for tagging of cloud assets and entities, template repository services for model based provisioning. Base Services – infrastructure extensions as a service - e.g. DNS as a service, Load balancing as a services (these are being developed with the community and new projects and blueprint submissions for contributed back to Openstack.org )
============== KEY TALK TRACK ============== Very briefly, now that we’ve gone through the view on the market and our strategy, now we are going to double click in on what these HP Helion offerings are, and how they can help your business.
============== TALK TRACK ==============
The HP Helion portfolio is broad, allowing us to help you regardless of where you are on your journey to the cloud. Think of this as offering choice—customers can choose any one of these solution types, depending on their needs. The foundation starts with the HP Helion Platform, comprised of HP Helion OpenStack and HP Helion Development Platform. Both offer a free Community edition available for download at no cost, as well as a commercial grade edition that HP sells. HP Helion also makes available a set of Automation and Cloud Management tools. These softare products can land
Additional Hardware & Software offerings: Converged Infrastructure: For customers who seeking an integrated system that integrates hardware, software and services in one offering, we provide HP CloudSystem. Cloud Management Software: Some customers don’t want an integration solution, but would rather build their own. For those customers, in addition to offering the HP Helion Platform as standalone software, we have best-in-class cloud management and infrastructure that works in heterogeneous environments.
Our portfolio extends beyond product offerings: HP Helion solutions, are built on HP Helion OpenStack and are designed and tested to deliver customers optimized and tested solutions to key use cases and needs customers have. HP Helion Content Depot solution for scale out object storage. HP Helion High Performance Computing solution. Public Cloud and Managed Services give customers the flexibility of delivery models they seek in a hybrid cloud vendor. Customers can choose to deploy workloads to our HP Public Cloud or to Managed VPC or Managed Private Cloud offerings. Professional services Work with HP professional services to successfully implement and run the cloud solution you need.
Finally, partners are a critical part of the HP Helion go to market strategy. Our partners offer valued services that compliment HP’s products and services. We have a variety of partner programs to extend the reach and capacity of the HP Helion ecosystem.
Enterprises understand that they need help on this cloud journey, and the majority of enterprises survey used or plan to use professional services vendors to help them with their cloud strategy or help them get to cloud. Customers realize that an experienced consultant can leverage their experience to help them avoid common pitfalls, and help them address the critical questions they may encounter on their road to cloud.
With these 7 sets of services, we are taking an end-to-end, lifecycle approach in helping our clients confidently move to the cloud, and to ensure their investment is future proof.
Since different clients may have different maturity levels, we provide a modular and flexible approach so they can start anywhere in this journey
Regardless of where they start in this lifecycle approach, we help clients build on their investment, with the output from a service set serve as input to the next service set forming an integrated pragmatic approach that help clients evolve and mature.
As an experienced and trusted partner, HP shares our best practices with our clients and help them on a continuous improvement cycle that iterates this process as many times as they need to deliver the transformative outcomes they are striving for.