Business plan pres

1. 1.Products, Services & Mission
2.Market & Opportunities
3.Customers
4.Competition
5.Business Concept
6.Pricing
7.Team, Goals & Objectives
8.Financial Plan
9.Resource Requirements
Sylvain REVUZ
10. Risks analysis sylvain.revuz@free.fr

2. 1.Products, Services & Mission
Services:
• Hitechdeco provides technologies and solutions to customize personal
electronic devices on-demand via an Internet shop.
Two Products:
• “Skin” allows user to design a protective outer skins for electronics devices
that will be stick on the electronic device.
• “Premium” offers the possibility to print directly on the casing of a brand
new product ordered on our website.
One Mission:
• Hitechdeco aims to be the French leader in on-demand personalization
technology including the manufacture and distribution of customized
products for electronic devices before Dec.2013
Customize your electronic devices…

3. 2.Market & Opportunities
Forecast Sales in France of electronic devices
8,000,000
by Category: 2009-2014 Market trends
7,000,000
•Design matters
6,000,000 •Geek is the New Chic
5,000,000 •Online shopping
4,000,000
•Customization (I’m unique)
•Crowd sourcing
3,000,000
2,000,000
1,000,000 •Cost savvy (DIY)
0 •Mobile phone & laptop
2009 2010 2011 2012 2013 2014
turnover
Portable Media Players Smartphones
Laptops Netbooks
Gaming consoles and portables
Customize your electronic devices…

4. 3.Customers
• Step 1
B2B
1%
70,000
• Step 2
Artists in France 9% 10%
85,847
Geeks in France
• Step 3
80%
662,400
“Trendy” in France Customize your electronic devices…

5. 4. Competition
Barriers to entry
•Proprietary products
•Economies of scale
•Learning curve
•Government policy
•Switching cost
Customize your electronic devices…

6. 4. Business Concept (Phase 1)
Key partners Key activities Value Customer Customer
proposition Relationships segments
Content
Customer Community
producers Geek, Design
behavior intel Unlimited membership
fan
Service items referral
…
delivery Production/ program
Global trend delivery Co created Content
Online
trackers customization products producers, ar
Community tists
management via design tools
IT designers…
Channels
Server Designer
Key resources Corporate
online shop
Plotter, print Web commission Online
er manuf. platform Photo library Channels: B2B
B2C Start up
Royalty Free phase
User Engineering
Images
Cost structure Revenue streams
Marketing Distribution
Product sales
(Low volume X unlimited
Production Server Platform dev
items)
Customize your electronic devices…

7. 4. Business Concept (Phase 2)
Key partners Key activities Value Customer Customer
Content proposition Relationships segments
Customer
producers behavior intel People
Web platform looking for a
Global trend Community Partnership
franchise.
trackers management Production
platform Adv: No
IT, Server Franchise
management Support specific skill
system required, ho
Franchisee Platforms me based
Global Channels
management business, aft
purchasing Online
User Brand er work
management Advertising Channels possible, no
branding interaction
Key resources
Franchise with
Web Production
management customers
platform platform
Cost structure Revenue streams
Marketing Server
Platform Growth Franchises royalties
dev phase
Customize your electronic devices…

8. 6. Pricing
Sales Forecast
Year Year 2012 Year 2013
2011
Skin products $758,810 $1,751,100 $2,289,900
Premium $69,300 $210,000 $405,000
products
Total Net sales $828,110 $1,961,100 $2,694,900
revenue
Cost of goods $312,498 $661,667 $872,500
sold
Gross profit $515,612 $1,299,433 $1,822,400
Customize your electronic devices…

9. 7.Team, Goals & Objectives
Team:
• Six qualified founders of the company.
• Good knowledge in the fields of: Printing, Management, Logistics, Marketing and Advertising, Strategies
and Branding, Finance and Administration, Production, Design and Assembly, Computer Science, Research
and Development.
• Unique insight and knowledge of different European business markets.
• Fluency in several foreign languages: French, English, Italian, Spanish, German
• Experience in multicultural team work
• Flexibility, optimism and dynamism in action
• Ability to quickly adapt to new situations and react to the changes
Goals:
• Focused differentiation (Step1 2011 => 2013)
• Cost Leadership eco of scope & scale (Step2 2013=> 2016)
• Operation excellent (fully automated solution)
• Designer shop (auto promo)
• Very short order fulfillment timeline
• Real-time trend analysis
Objectives:
• Establishing an organization and office presence in Paris.
• Completing development of the Internet shop before end of 2011.
• Marketing the website and its services and products from February 2012.
• Takeover 20% of market’s share in France in one year.
• Introduce at least 50 new designs every month.
• Reach payback before 3 years.
Customize your electronic devices…

10. 8.Financial Plan
$3,000,000
$2,500,000 Statement of Income — 12/31/2011
$2,000,000
(figures in AUD)
$1,500,000 Operating Revenue
Sales Revenue $828,110
$1,000,000
Operating Expenses
$500,000 Cost of goods sold $312,498
Advertising and marketing $320,000
$0
Selling, general and $700,670
Skin products Premium Total Net Cost of goods Gross profit
administrative expenses
products sales revenue sold
Year 2011 Year 2012 Year 2013 Depreciation and $5,000
amortization
Net Income 2011 to 2013 (Break-even) Total operating expenses $1,338,168
Operating income ($510,058)
$500,000
Non-operating income $0
$400,000 Earnings before Interest and ($510,058)
$300,000 Taxes (EBIT)
Net interest $0
$200,000
expense/income
$100,000 Earnings before income ($510,058)
$0 taxes
Income before provision for $0
($100,000) 1 2 3
income taxes (The standard
($200,000) tax rate in France is 33.3 %)
($300,000) Net Income ($510,058)
($400,000) Employees 8
Revenue Per Employee $103,514
($500,000)
($600,000) Customize your electronic devices…

11. 9.Resource Requirements
2011 Fixed Costs 2011 2012 2013
Magazines $200,00 $300,000 $400,000
Machinery & Equipments $ 166,990 0
Internet $50,000 $60,000 $70,000
costs
Office equipments $ 40,500 Trade Shows $50,000 $50,000 $50,000
Cost of setting up the $ 50,000 Student/Schools groups $20,000 $20,000 $20,000
company
Web hosting + Website $ 40,000 Spending $320,00 $430,000 $540,000
0
Design
Consultancy services $ 100,000
•Based on our forecasts, our start-up requires
Electricity $ 3,000
510 000 AUD of funding coming from
Rent $ 36,000 externals partners like startup incubator or
investor capital.
Insurance $ 8,400
•Without this capital, the Hitechdeco will
Internet and phone $ 1,380 never be able to meet his full potential in
particular without a strong advertising
Administrative salaries $ 254,400
campaign that will required 320,000 AUD in
Total $ 700,670 2011.
Customize your electronic devices…

12. 10.Risks analysis
Potential key risks Scale How to reduce the risk
Design cannot meet customers’ tastes Using licensing agreements with Disney and other
1 entertainment brands, Major League Soccer and other
sports leagues to develop quickly a large catalogue.
The range of designs can be not vast enough – our target Increase price and be only focus on high value target and
market compose people who wants unique products 2 increase artist commission on each sale to improve our
artist portfolio.
Product can be copied by another company which can The idea of product should be secured against
introduce it to the market before us 4 unauthorized use and the franchise model must be
deployed.
Market can occur too big to cope with – if we success Increase price to limit the demand.
very quickly and the demand will exceed our expectations 3
we can be not able to produce enough
If we overestimate our competitive position in the market We need to follow competitors and monitor their strategy
and our competitors occur too strong we will have 4 and reaction.
problems with gaining market share
After we establish the company there can be changes in We need to follow forecast for economy for at least few
economy that can e.g. cause an increase in bank loan’s first years and follow any political and economic changes
2
interest rates, so if we take a loan we can have problems
with payback the loan
The cost of production can totalise for more than our The costs’ calculation should be very thorough and
1
calculation. Costs underestimating can cause bankruptcy should predict tolerance in case prices increase
The wrong choice of logo and advertising campaign may We need consultancies before starting our company.
4
cost us a lot of money and cause a failure
If we don’t put enough impact on communication and We need to correctly fund or start-up and define a
3
advertising campaign sales targets will be not reachable specific marketing program with KPI.
Lack of long term planning will cause a lack of resources Every 3 month challenge our strategy with consultants.
3
and low rate of growth. Customize your electronic devices…