Alfresco    DirectionsClick to edit Master subtitle style    @johnnewton
Once upon a time, IT was controlled by a highly intelligent, logical people…                                 Es muy fácil!...
And they controlled and centralized all applications and data…
And technology would flow from the Fortune 1000…
And these applications knew what they were good at…                            Backup your   Systems of Record     system ...
But their user interfaces were very powerful, but not very user friendly…
And some of the vendors had all the control…                                     Hey Tú!                                  ...
That didn’t please the users…                          A este chico le                          han operado la            ...
And there was no incentive to innovate… Diremos    queestuvimosdiseñando     lareplicaciónde FileNet!   Nadie notará ladif...
Open Source removed the Lock­in and opened the Architecture…            Closed Source                             Open Sou...
Built on Open Source…                                             Intern                                               et ...
But some vendors tried to scare people off Open Source…                                Ooooh! Open                        ...
Virtuous Cycle – A New Value Chain for Software                        PROJECT GOVERNANCEDevelopmen     Distribution      ...
Strong Governance led to Professional Open Source                                             Open Source is              ...
Our Innovation Engine
And where is innovation taking us?…                              Social Networks           Cost                     Mobile...
Democratizing technology…
And the Technology was everywhere…    new generation of    new types of devices         workers              and content
And the technology touched everyone from   their homes to their        workplaces And the users would ask, “Why do I feel ...
The flow of IT reversed!
Then the Revolution happened…                           We demand                           a                            f...
Users wanted Consumer­like applications in the enterprise…   Collaboration                                             Vid...
And the CIO didn’t know what to do…• “Nobody has figure this out”                    d                   S y conducte by  ...
And Systems of Engagement emerged       that worked the way users wanted to work…Courtesy of John Mancini – AIIM.org
Parece queesos dos nunca estuvieron de   acuerdo!
System of System of     Record!Engagement!
And Social created more Content   and more Content led to more Social…
And users with this Content led to…     Engagement                     Participation                  Content is the      ...
And it wasn’t just your parents’ “documents”…                            § Video, Audio                              and  ...
How safe is your information?                                ¿Cómo es                                   que               ...
And you can’t assume anything…                   Ahora twitea su                    número de                     teléfono!
Which is why Systems of Record and Systems of Engagement need each other      Systems of Record   Systems of Engagement C ...
enterprise                                            content          sharing                                        mana...
social                          content management                              collaboration                           wo...
Qué significa eso  en términos  prácticos?! Como puedes ver, soy un tío    práctico!
Alfresco Directions:Social Content Management   Productive   Consumer-like   More Social  Rich Media    Connected to    Su...
Share is Social Content ManagementBuilt­in Social FeaturesCommentingUser Status UpdatesActivity Feed for SitesCross­site S...
Keep making it Simple§   Simple Install§   Guide the User§   Drag and Drop§   Social Activities    § Likes, Rating,      P...
First Time Experience§   Next-Step guide§   Sample site§   Help bubbles§   Default prompt text
User Interface§ Customization§ Social features   § Like   § Favourite§ Tailor  information§ Inline editing§ Cleaner  detai...
Video Support
Ease of Use§ Drag n’ Drop up load
Creating a New Project§ “Next Step” guide§ Keep it simple  § Minimal tabs  § Minimal dashlets§ Prompts  § Dashlet  § Folder
Notifications
Simple Admin§ License warnings§ Admin console  § Activity feeds  § Fileserver  § License  § Email (IMAP)  § Email (Outboun...
Yeah! Pero    además deVicodin, soy adictonocturno a Twitter   y Facebook!
Social Publishing§ Push Enterprise Content  to Social Networks of  Choice   § Facebook, LinkedIn,     Twitter, YouTube,…  ...
Scaling and High Availability                                § Super-scale                                  Repository    ...
Upward Mobility…50
Mira! Hice unafoto aquí y ya   está ahí!
CMIS is central to our strategy…                              SharePoint    Confluence                                    ...
Social Content Management Integration      Doc Mgmt          Coming soon!                                          Low­cos...
Jive Toolkit
Activiti – Best of Breed BPM and Social Workflow§ Designed by  Tom Baeyens,  Founder of jBPM§ BPMN 2.0§ New user/social-  ...
Systems of Engagement helped transform the business…                        People          Sales &                       ...
Like this System Integrator in their Client Engagements                          § Over $15B in                           ...
Why is IT so slow?
Creo que no puedo esperar más a los de TIpara configurar mi    servidor!!!
But there are still major considerations…
The Cloud – How its Different
Deployment OptionsStand-alone Server   Replication                     ClusterEmbeddedMulti-Tenant
Alfresco Cloud ApproachDirect Sales &                                                       ResellerMarketing             ...
The Cloud – Putting it all together      Design & User          FANATICAL Customer      Experience             Service    ...
Hybrid­Cloud Model – On­ramp to Cloud              Federated View – Search, Workflow, Activities      Intranet            ...
So the future is Open Source, Social and Cloud…                                 Suena a                                gan...
The open platform forsocial content management.
Mariano Rajoy and                                                 José Bono are directed                                  ...
Emilio Botín
Cloud / On Premise Hybrids Emerged      Intranet              Extranet                  Cloud     HTML                 HTM...
SambaJAM§ B2B collaboration platform built  on top of Alfresco§ Focused on Creative Agencies,  Advertising Agencies and  C...
SambaJAM Architecture Browser (GWT)    iPhone     MS          Cloud        SI                             Office REST API ...
The Cloud – Customers  §   End users  §   Technophobes  §   SMEs  §   Departments in Enterprises
The Cloud – Buying Process  §Usually Self-Service  §Try before you buy – for free!  §Consumer buying behavior
The Cloud – Economics  §Low or no upfront costs  §Pay monthly/quarterly/annual subscription on credit     card  §Lower swi...
The Cloud – Engineering Changes  §Hosting Environments  §Product Blue Sky – Integrate into the cloud     ecosystem, no env...
Alfresco Cloud Vision
Alfresco Cloud ApproachDirect Sales &                                                        ResellerMarketing            ...
Next Generation of Cloud Offering§ Built on a core of Multi-Tenant Team  § Investigation by David Caruana, Brian    Remmin...
Federation Layer§ Address sharing and collaborating  between multiple tenants§ Federate important information across  tena...
New B2B Application§ Significant differentiation in the market§ Provide a B2B Process-centric view  § Conversation and Soc...
New User Interface –  Mobile and Simplified§ Designed for consuming and acting on  mobile devices§ New platform to allow u...
Alfresco Day Madrid - John Newton - Keynote
Alfresco Day Madrid - John Newton - Keynote
Alfresco Day Madrid - John Newton - Keynote
Alfresco Day Madrid - John Newton - Keynote
Alfresco Day Madrid - John Newton - Keynote
Alfresco Day Madrid - John Newton - Keynote
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Alfresco Day Madrid - John Newton - Keynote

  1. 1. Alfresco DirectionsClick to edit Master subtitle style @johnnewton
  2. 2. Once upon a time, IT was controlled by a highly intelligent, logical people… Es muy fácil! Configura la caché de JVM a 512M y la query queue a 64. Eso incrementará el rendimiento 1400 transacciones por segundo!
  3. 3. And they controlled and centralized all applications and data…
  4. 4. And technology would flow from the Fortune 1000…
  5. 5. And these applications knew what they were good at…  Backup your Systems of Record system or you are C in here for another o m T two weeks! m r a a D n n o d s c L a a ui n c m C m d ti e e it c o n n e o n t t d n
  6. 6. But their user interfaces were very powerful, but not very user friendly…
  7. 7. And some of the vendors had all the control…  Hey Tú! Si Tú! Vas a algún sitio? Es hora de renovar!
  8. 8. That didn’t please the users… A este chico le han operado la conciencia!
  9. 9. And there was no incentive to innovate… Diremos queestuvimosdiseñando lareplicaciónde FileNet! Nadie notará ladiferencia!
  10. 10. Open Source removed the Lock­in and opened the Architecture… Closed Source Open Source Customer Customer Customer Media Code Blog Sales Reception Deve ger loper Product Cust Shipping Mgmt Developer omer Internet Develo Mgm and pment t Communit (Bugs) y Supp Q Support ort A Mark Engi Accounts Marketing eter Partn neer Teste er r Partner Partner Partner
  11. 11. Built on Open Source… Intern et Downloads Design and Compose I fixed a I want to buy! bug! Community Deployment Contribution
  12. 12. But some vendors tried to scare people off Open Source… Ooooh! Open Source! Es muy peligrosoooo!!!
  13. 13. Virtuous Cycle – A New Value Chain for Software PROJECT GOVERNANCEDevelopmen Distribution Marketing Sales / Support t ConsultingDevelop from Deliver for Market by Demand is Usersother Open free over Word of generated participateSource the internet Mouth and inside the in QA andComponents Community company – resolution of Solves the problems problem or with the not code Product Mgmt Community participates in ideas, priorities, testing and new components
  14. 14. Strong Governance led to Professional Open Source Open Source is like Economy Class! You get nice champagne in first class, but you still get there at the same time! Marten Mickos – CEO of Eucalyptus and former CEO of MySQL
  15. 15. Our Innovation Engine
  16. 16. And where is innovation taking us?… Social Networks Cost Mobile Internet Moore’s Law
  17. 17. Democratizing technology…
  18. 18. And the Technology was everywhere… new generation of  new types of devices  workers and content
  19. 19. And the technology touched everyone from  their homes to their  workplaces And the users would ask, “Why do I feel so  powerful as a consumer and so lame  as an employee?” Photo source: http://www.flickr.com/photos/notionscapital/
  20. 20. The flow of IT reversed!
  21. 21. Then the Revolution happened… We demand a for the enterprise! And And a a
  22. 22. Users wanted Consumer­like applications in the enterprise… Collaboration Video Mobile Social Media Real­Time Some images from Gartner PCC – Apr 2011
  23. 23. And the CIO didn’t know what to do…• “Nobody has figure this out” d S y conducte by urve d AIIM – Aug 2010• “The will bea ne d for theconsum r- re e e 20 C inte we IOs rvie d base te d chnologies.” 9 diffe nt industrie re s• “Theworkforcecom in will have ing diffe nt e ctations.” re xpe• “Thewholeindustry is changing and changing ve fast.” ry• “Whe r theC wantsit or not, it is the IO com in” ing
  24. 24. And Systems of Engagement emerged that worked the way users wanted to work…Courtesy of John Mancini – AIIM.org
  25. 25. Parece queesos dos nunca estuvieron de acuerdo!
  26. 26. System of System of Record!Engagement!
  27. 27. And Social created more Content  and more Content led to more Social…
  28. 28. And users with this Content led to… Engagement Participation Content is the  Conversation… Results Explanation Quality
  29. 29. And it wasn’t just your parents’ “documents”… § Video, Audio and Photographs § Real-time Market Analysis § Real-time Meeting Minutes § Whiteboards § Customer Stories
  30. 30. How safe is your information? ¿Cómo es que alguna vez conocer las cuentas en Suiza?
  31. 31. And you can’t assume anything…  Ahora twitea su número de teléfono!
  32. 32. Which is why Systems of Record and Systems of Engagement need each other Systems of Record Systems of Engagement C Open and o accessible m T m Interaction-oriented r a a D n n User-centric o d s c L a a u Ubiquitous i n c m deployment C m d ti e Self-provisioned e it c o n n e o n t Courtesy of John Mancini – AIIM.org t d
  33. 33. enterprise content sharing management collaboration workflow liking social compliance contentrecommending management control following security records commenting Click to edit Master subtitle stylesocialsoftware Discuss… then capture.
  34. 34. social content management collaboration workflow automation social content types tasks browser/portal version control transactional online content management channel optimization BPM wcm workflow web authoring compliance rich­media RM AnalyticsClick to edit Master subtitle style mobile support archives content management as infrastructure metadata life cycle control integration Interfaces repository platform Source: Gartner ECM Magic Quadrant, November 2010
  35. 35. Qué significa eso en términos prácticos?! Como puedes ver, soy un tío práctico!
  36. 36. Alfresco Directions:Social Content Management Productive Consumer-like More Social Rich Media Connected to Super-scale favorite apps
  37. 37. Share is Social Content ManagementBuilt­in Social FeaturesCommentingUser Status UpdatesActivity Feed for SitesCross­site SearchInvite people to sitesCustomizable dashletsBlogWikiForumsCalendarTaggingWorkflow & TasksVoting API (future)Sharepoint ProtocolWebDav
  38. 38. Keep making it Simple§ Simple Install§ Guide the User§ Drag and Drop§ Social Activities § Likes, Rating, Popularity § Activity Feeds§ Video§ Simple Admin
  39. 39. First Time Experience§ Next-Step guide§ Sample site§ Help bubbles§ Default prompt text
  40. 40. User Interface§ Customization§ Social features § Like § Favourite§ Tailor information§ Inline editing§ Cleaner details page
  41. 41. Video Support
  42. 42. Ease of Use§ Drag n’ Drop up load
  43. 43. Creating a New Project§ “Next Step” guide§ Keep it simple § Minimal tabs § Minimal dashlets§ Prompts § Dashlet § Folder
  44. 44. Notifications
  45. 45. Simple Admin§ License warnings§ Admin console § Activity feeds § Fileserver § License § Email (IMAP) § Email (Outbound) § Transformations
  46. 46. Yeah! Pero además deVicodin, soy adictonocturno a Twitter y Facebook!
  47. 47. Social Publishing§ Push Enterprise Content to Social Networks of Choice § Facebook, LinkedIn, Twitter, YouTube,… § Jive, Yammer, Lotus Connections,...§ Customer communication, external collaboration§ Review and approve external communication§ Video, multi-media 48
  48. 48. Scaling and High Availability § Super-scale Repository cluster § SOLR based Index Server § Clustered file system protocols § Only clustered CIFS support
  49. 49. Upward Mobility…50
  50. 50. Mira! Hice unafoto aquí y ya está ahí!
  51. 51. CMIS is central to our strategy… SharePoint Confluence & Jira Jive Content plus… JBoss • Metadata Portal LotusConnections • SQL-like queries • Folders • Relationships • Fulltext Drupal • REST or SOAP Facebo ok Web Sites SAP Dropbox
  52. 52. Social Content Management Integration Doc Mgmt Coming soon! Low­cost ECM Manage & retain  Community  Version control Use Alfresco  Records Mgmt  content and   Preview Commenting seamlessly for  Check­out docs to  MS Office®  handle workflows  Edit metadata document  Google Docs for  Integration in Alfresco ­ then,  Workflows management real­time doc  Cloud publish to Drupal Previews collaboration JSR­168 CMIS CMIS/APIs CMIS RESTful  API Alfresco Platform
  53. 53. Jive Toolkit
  54. 54. Activiti – Best of Breed BPM and Social Workflow§ Designed by Tom Baeyens, Founder of jBPM§ BPMN 2.0§ New user/social- centric Task Model§ Apache-licensed§ Complete suite - Engine, Modeller,
  55. 55. Systems of Engagement helped transform the business… People Sales & Strategy Marketing Communication Context Content Processes Enterprise Products Apps & Logistics
  56. 56. Like this System Integrator in their Client Engagements § Over $15B in revenue § Improve productivity § Accelerate communications in and between projects § Integrate into Software Development (Confluence and
  57. 57. Why is IT so slow?
  58. 58. Creo que no puedo esperar más a los de TIpara configurar mi servidor!!!
  59. 59. But there are still major considerations…
  60. 60. The Cloud – How its Different
  61. 61. Deployment OptionsStand-alone Server Replication ClusterEmbeddedMulti-Tenant
  62. 62. Alfresco Cloud ApproachDirect Sales & ResellerMarketing Channels • Custom models, • Federated Services workflows, scripts • Activiti • Basic customisation options • Value-add services • Target SMEs/End Users • Launch out of Beta Q1 2012 Out of the Customisable Box (SaaS (SaaS Level 4) Level 3)
  63. 63. The Cloud – Putting it all together Design & User FANATICAL Customer Experience Service Metrics New Sales & Marketing Driven Channels
  64. 64. Hybrid­Cloud Model – On­ramp to Cloud Federated View – Search, Workflow, Activities Intranet Extranet Cloud HTML HTML HTML MasterLocal Content Copy Local Content Copy Local Content On Premise Private Cloud Public Cloud Multi-Tenant 65
  65. 65. So the future is Open Source, Social and Cloud… Suena a ganador!!!
  66. 66. The open platform forsocial content management.
  67. 67. Mariano Rajoy and José Bono are directed to the latters office. / ULY MARTIN The Congress president, Jose Bono, and the defense minister, Carme Chacon / Manuel H. Leon (EFE) the PP leader, Mariano Rajoy, Cospedal Dolores and Mariano Rajoy during the meeting of the nationalThe vice president, board of PPAlfredo Perez Bernardino León,Rubalcaba, the Secretary General of thesession control to the Presidencygovernment. (EFE)
  68. 68. Emilio Botín
  69. 69. Cloud / On Premise Hybrids Emerged Intranet Extranet Cloud HTML HTML HTML MasterLocal Content Copy Local Content Copy Local Content 75
  70. 70. SambaJAM§ B2B collaboration platform built on top of Alfresco§ Focused on Creative Agencies, Advertising Agencies and Consultancies§ Rich AJAX interface built using Google Web Toolkit§ Focus on design and user experience§ Freemium pricing model
  71. 71. SambaJAM Architecture Browser (GWT) iPhone MS Cloud SI Office REST API / SharePoint Protocol / CMIS Alfresco – Enterprise Content Management Amazon Web Admin Console / Analytics / Signup & Billing Services – Cloud Infrastructure
  72. 72. The Cloud – Customers § End users § Technophobes § SMEs § Departments in Enterprises
  73. 73. The Cloud – Buying Process §Usually Self-Service §Try before you buy – for free! §Consumer buying behavior
  74. 74. The Cloud – Economics §Low or no upfront costs §Pay monthly/quarterly/annual subscription on credit card §Lower switching costs §Buying a service – not software
  75. 75. The Cloud – Engineering Changes §Hosting Environments §Product Blue Sky – Integrate into the cloud ecosystem, no environment restrictions §Faster release cycles – 30 day sprints §Analytics baked into the product feed product roadmap
  76. 76. Alfresco Cloud Vision
  77. 77. Alfresco Cloud ApproachDirect Sales & ResellerMarketing Channels • Launch Content as a • Enhanced Team Offering Service offering to • Activiti developers and resellers • Basic customisation options • Allow custom • Federated Services across deployment of models, Tenants workflows, scripts • Value-add services for on- • Develop partner • Target SMEs/End Users premise customers such as channels • Based on Swift with cloud archiving & retrieval for enhancements compliance • Launch out of Beta Q1 2012 Out of the Customisabl Box (SaaS e Level 3) (SaaS Level 4)
  78. 78. Next Generation of Cloud Offering§ Built on a core of Multi-Tenant Team § Investigation by David Caruana, Brian Remmington, Tom Baeyens § May be staged over several releases§ Focused on B2B collaboration and transition between OnPremise and the Cloud§ Federation layer § Federating across multiple tenants and potentially OnPremise § Federated Search, Workflow, Activity Streams, Integration
  79. 79. Federation Layer§ Address sharing and collaborating between multiple tenants§ Federate important information across tenants from the user’s perspective§ Federated Search based upon Open Search and/or CMIS§ Federate Workflow and Inbox across§ Workflow, Activity Streams, Integration
  80. 80. New B2B Application§ Significant differentiation in the market§ Provide a B2B Process-centric view § Conversation and Social integrated § Process engine driving deliveries, approvals, reminders § New Social metaphors in business processes § Content provides a support role§ Professional Services, Outsourcing, Government initial market § Client engagements, specifications, bids, submissions, contracts, review and approval§ New Activiti process engine
  81. 81. New User Interface – Mobile and Simplified§ Designed for consuming and acting on mobile devices§ New platform to allow us to build cross platform applications§ Will evaluate Sencha Touch and Strobe/Sprout Core as UI platform§ Application will have much simpler content interface – subset of Share § Share available as Content Management§ Simpler overall consistent with best practice on iPhone / iPad / Android

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