Web, Online, Internet, Mobile, Social Network………… b l bl l k(81%) will go online to verify those recommendations(81%) ill go online to erif those recommendations(61%) specifically through researching product/service information(55%) reading user reviews (43%) searching ratings websites(43%) searching ratings websites
Exponential Data GrowthExponential Data Growth What is Wh t i happening out there? out there?
Big DataBig Data Be ready to face a world of multi exponential data growth….. Corporation Big g Historical Data (ERP, CRM, and etc) Data Issues Large Enterprises Mid‐Size Companies Small Companies Small Companies Current Future
to to1to1: 1‐to‐1 / targeted conversation 鎖定式對話1toALL: 1‐to‐all / social marketing 社群行銷 影響ALLto1: all to 1 / influence 影響ALLto1: all‐to‐1 / influence
Inside‐out power users CRM Consulting Service calls related to Nature of Issue Detail of Issue Hardware EDO/SD/DDR RAM Power User 12282 4420 582 Power SMPS mode Software 820 Text Minin Te Closing the loopRepeat‐sale 1984 Fan operating voltage Specification 625 ng EngineUp‐saleU lCross‐sale 1386 BIOSInfluential‐saleI fl i l l 922 Drivers Behavior Analysis CRM Tools 1340 Lifestyle Data Matching Email 10%Effective Coding (Mosiac) Accuracy Process Mbr Database to Acquire more info 40% Power Users
Outside‐in power users VIP Opinion Leader Corporate Promoter MAVEN 10% SALESMAN 4% uses knowledge to advise others others what to buy tech savvy 6% uses knowledge to persuade others p to become brand users loyalist Feed tech news Attack with great and related product offers product contributor TLC birthday offers b hd ff Product pre‐launch gamer notice Incentive bundle packages over‐clocker l k Exclusive access Exclusive sale events
Activate consumer migration for profit optimization Product Product A Product B Product C Price High 1 PRICE POINT power user power user Mid PRICE POINT PRICE POINT Low 2 PRICE POINT PRICE POINT passive user CRM Marketing Purchase P h Consumer Browsing Behavior Activeness Behavior Engagement Most recent Frequent member Target product purchase site log in candidate Campaign High spender Hi h d Frequent event Frequent event Frequent participant Incentive