2. What kind of media
institute might
distribute your media
product and why?

3. Magazine Distributors
The type of company that distributes a magazine, tells a
lot about the types of product that it is, what values and
messages it contains, who the audience is and how
important profit is to your product and your company.
There are two types of distribution network:
Major Distributors
Independent Distributors

4. Major Distributors
Major distribution strategies aim to saturate the
market, both home and abroad, by promoting their
magazine in major retail stores. As their product is
massed produced, they are able to sell their magazine at
a lower price, invest in new artists for their covers and
provide freebies and competitions which will attract a
larger audience to their magazine, therefore selling
more magazines and making more money, something
that major distribution companies strive for. The three
main distributors for the magazine in Pakistan industry
are Jang, Express and The News.

5. Independent Distributors
Independent distribution companies have very different
ways of marketing and promoting their magazine.
Whereas the major companies focus on profit,
independent companies concentrate on the audience
and the individuality of the magazine. They are small,
maybe even home run and concentrate on distributing
their magazines to urban, underground shops or online.
Such examples in Pakistan are The Teenager, Teen
Times and Media Blinks.

6. An Institution that might distribute
my music magazine and why
Since the genre of my music magazine is “ROCK” and it mainly targets a younger audience so
would need a distributor that is already in contact with such audience. After much research I
think that “Teen Times: an Infotainment Magazine” would be a better distributor for my
magazine compared to the rest. And since they are online distributors, a larger audience is
guaranteed. Plus given their previous issues and distribution of magazines I find that my
magazine falls under the same category (though not exactly) so the marketing of the magazine
would be made easier as well. The main method of attracting audiences is to advertise my
magazine on the internet through websites such as blogs, Facebook and Twitter. And since this
institution already is in access and has a well established name so it wont show any sort of
reluctance in publishing and distribution my music magazine. A problem may arise that this
institute makes and distributes similar sort of music magazines. I plan to counteract this
problem by taking matters into my own hand over time, depending on the public appeal and
feed back of my music magazine. I will myself advertise my magazine on the internet through
websites such as my own blog, Facebook, Twitter, etc. I will attract audiences by having big
name artist/bands. I will have the magazine available to download onto a
computer/iPad/iPhone which will benefit those who don’t want to purchase or cannot find the
actual magazine. I will also have a service called RSS feed which is will let me notify people
about the latest magazine previews via Email which keeps my audience updated on what’s
going on. And also ill give various offers to keep the audience interest at its peak. But then again
this is a backup plan that I have in case the distributors that I have chosen do not agree to
distribute my music magazine.