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Audience classifications DL
- 1. Tribe wired Digital, free-spirited, Creative young singles.
Fun/atics Aspirational, fun-seeking, active young people.
Dynamic Duos Hard-driving, high-involvement couples.
Priority parents Family values, activities, media strongly dominate.
Home soldiers Home-centric, family-orientated, materially ambitious.
Renaissance Woman Active, caring, affluent, influential mums.
Rugged traditionalists Traditional male values, love of outdoors.
Struggling singles High aspirations, low economic, status.
Settled elders Devout, older, sedentary lifestyles.
Free birds Vital, active, altruistic seniors.
LifeMatrix