5. Image of artist
Record label
Copyright informationBarcode
Name of album
Name of artist
Track list
My digipak’s
conventions
6. Main image
A convention of digipaks, particularly ones within the pop genre,
includes the artist in a close up as the main image. I conformed
to this convention as chose a close up image of the artist looking
at the camera. By having the artist look at the camera it creates
direct link to the audience.This pose works well for the genre of
the music as it allows for the artist to show their image which
can then be linked with the music being sold. It also shows the
defined features of the artist’s face, with the added effect of
make up, but it also shows her hair which is being emphasised by
the lighting. Style and appearance is very important within the
pop genre so with the beauty of the artist being accentuated
conforms to conventions.
7. Other Images
As pop music stresses the image of an artist including more
photographs within the digipak conforms to the typical
conventions.The photograph on the back cover is a long shot as a
way to show the artists body further.The pose allows for the
artist to show her sensuality and sexuality, which relates to the
message of the album (which is love) but also is a pop convention
to advertise your image as a brand (a commercial exhibitionist –
Sven Carlsson). The other photograph, on the inside cover, is a
medium close up with a pose that is often used within pop.The
pose signifies the artist’s innocence which links well to the
message of the single song, being love rather than sex itself, but
it also gives the artist a sense of ambiguity, which could help sell
records to answer the audiences questions about the artist’s
ideologies.
8. Artist and Album Logo
The artist logo and album logo are featured a few times on the
digipak, on both spines and on the front image.The use of the
artists logo is a convention as it furthers the identity of the artist
and this logo can be used on future albums as a way to connect
them all to the artist.The name of the album features next to
the name of the artist as a way to create an associative link
between the two and to show what the album is called.The use
of the colour red on both the logos is to fit with the colour
scheme of warm colours, and from my previous drafts I found
that this colour worked better than others, such as blue. In my
planning I created an identity for my artist where I found the
font I wanted to use after looking at many other fonts and
comparing them to existing fonts and I found that sans serif and
blocky fonts is conventional for pop.
9. Track List
For the track list on the back cover of my digipak I wanted to use a
font that was sans serif, to show informality, but something that
stood out.The original font was too thin and did not stand out of the
back, and as the track list is the most important part of the back cover
I had to make the font bold in order for it to stand out. I chose to make
the names of the tracks black to make the bold colour stand out
against the light pink background but I also chose to make the
numbers red to fit the colour scheme but to also make them look
significantly different from the name of the tracks in order to not
confuse the numbers with the names. As the single from my music
video is also the name of the album I wanted it to stand out within the
track list, to draw more attention to it, which is why I made it a cursive
font.This decision was inspired by a heavily influential person within
the pop industry, Lady Gaga, as on her album Joanne the name of the
song and single is in a different font and colour to show how
important it is within the album.Through using a different font I have
challenged pop conventions as this is not a typical thing that is seen
on pop music digipaks.
10. Colour scheme
I chose to make the colour scheme of the digipak warm
colours, such as pink, red, and peach. I chose these colours
as they relate to the convention within pop music that
women have to accept and embrace their femininity and
pink is the colour most associated with pop. In a similar
way to Rihanna’s digipak as she has a lot of warm colours,
such as her hair, dress and the roses, on her digipak which
all add to her feminine appearance.The connotations of
pink, such as love and romance, links directly to the music
video and the song’s meaning.The colour scheme also
contrasts the bleu colour of the artist’s outfit making it and,
consequently, her stand out against the pinks and peaches.
11. Outfit
This outfit features on my digipak as it directly links to my
music video as this is one of the outfits seen within the
video. It is breaking convention to have the artist in
something that isn’t a dress but as a way to conform to the
conventions I made it so that the artist’s body is still on
display through the crop top and skirt.The outfit
simultaneously reveals her mid-rift and accentuates her
figure but also covers things such as cleavage and her legs
being covered by tights.
12. Location
The location that is seen on my digipak is a studio location,
with an infinity background, that is considered to be the
most prominent location within my music video. I chose to
use this location for my digipak because it links to my
music video, making the artist appear professional and
dedicated to her music, but it also allows for the pink
lighting which creates and furthers the image I am trying
to create on my digipak.This conforms to conventions of
digipaks which feature an artist as an infinity background
puts more emphasis on the artist rather than their
location.
13. Flower Art and Flower Motif
While the choice to include roses on my digipak is not a convention,
it is often a motif seen on some digipaks such as Lana Del Rey’s
digipak disks. I chose to include roses on the digipak as a link to my
music video and the songs message of love, due to roses
connotations being of love and romance.The inclusion of the hand
drawn roses gives a representation of the artist’s creative side
which could give the implication of her writing her own songs.
Including a hand drawn element is not a convention of pop but I
wanted to challenge this.As the hand drawn roses are always
directly involved with the image of the artist, being behind or to
the side, shows how the artist is directly involved with the message
the flowers hold.
17. Social media logos
Name of artist Name of album
Record label logo
Place to buy it
Featuring singles
Image of artist
Release date
My magazine advert’s
conventions
18. Main Photo
The photograph used on the front of my magazine
advertisement is the same as the main image on my
digipak. It is a convention to use the same photograph
as it creates a link between the two and because the
advert means to advertise the album they need to draw
similarities so the audience can recognise what has
been advertised when they see the album being sold.
19. Advertising Information
Conventionally, all magazine advertisements will
feature the name of the album they are selling as
well as a release date.These are seen more on
pop digipaks, especially the inclusion of a hit
single, as pop music is all about being popular and
gaining the most from their audience, which is
why I included all of these on my advert.This can
be seen on Jessie J’s magazine advert, the use of
the hit song and specifying that it is an
‘international smash’.
20. Roses
I used roses on my magazine advert, the same
ones that are featured on the inside cover of my
digipak, as a way to create further links between
the two products. Creating links between
adverts and digipaks conforms to the
conventions. Even though the roses are
included they are faded and in the background
as they would take away from the text, which is
more important in terms of advertising.
21. Colour Scheme
I chose the same warm colour scheme as my
digipak as not only are these colours most
associated with the genre but making both
products have the same house style is very
conventional. I challenged one convention thought
as I did change some of the colours in the bottom
bar. Instead of using red, the same as the artist
logo and what appears on the digipak, I chose to
change it to yellow. I did this because the red
appeared too aggressive and I wanted me artist to
appear gentle, but also because the yellow against
this plum pink background works well with the
opaque roses as they are the same colour.
22. Logos
I have conformed to the convention of including logos, such as social media,
places to buy the album, and the record label, to my advert as this is the most
popular way of advertising in the modern age. Including social media, especially
Instagram, is the best way to further the advertisement of the artist’s image as
well as just using the advert and digipak.The record label is there to advertise
itself but also to show the artist's creditability within the music world.
