2. Red lips
Digipak front panel
Magazine Advertisement
When deciding on the makeup to
create a brand image for Eva Ellis
we chose the colour red for lipstick
as we had noticed that many
other indie and pop female artists
also choose this often.
Furthermore, our decision was put
into place when we found out
about Mulvey’s male gaze, we
wanted to use the conventional
shot of a close up on the lips and
the red enhanced this
Music video
Digipak inside panel
As you can see to the left, we
originally included the red lips
into the music video and after
getting such a great response from
male viewers we decided that we’d
definitely include the red lip to
continuously attract the male
audience and extend our core
audience, instead of just females
we wanted to target everyone. As
red is one of the most vivid
primary colors too, it would stand
out on any magazine/cd cover
3. Red text to match Red Lips
Another element of synergy that we
incorporated just over the ancillary
products was red text – this was to
match the red lips and piece together
an overall brand image – we hope that
out core female audience in particular
will notice that Eva Ellis is associated
with red and will therefore recognize
her visual promotional products across
different technologies such as cd’s, mp3
and iTunes cover art, billboards, or
online adverts.
4. Prop synergy - Guitar
Music video
A5 Magazine Advert
To show off our artist’s musical talents and therefore
promote her to success in the music industry – we
decided to feature her alongside a guitar in the music
video and the advertisement – the reason we were so
keen on including this from an early stage was
because this acoustic instrument is very much
associated with the indie genre and by putting it on
most of our products it means that anybody viewing
these texts will instantly recognize the genre without
even hearing the song – the fact of having an
instrument in the images makes the audience curious
as to what the song sounds like
5. Keeping consistent artist
image – curly/wavy hair
Music video
Advert
Digipak panels
To suit the indie genre, we wanted the artist to look
natural, however still look attractive and
glamorous to match the pop subgenre – so for the
hair we kept a simple but pretty style, curly waves.
We included in this in all 3 of our products – the
video, advert, and cd panels. This is so that the
artist can be recognized by looking roughly the
same every time because she isn’t famous yet so she
needs to be established first.
6. I think many will agree
that you are able to tell
that all 3 products are from
the same artist. And also
all of the mise en scene
elements that we used for
synergy matched the genre
well.
