This presentation gives information about Event Marketing.

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EVENT MARKETINGEVENT MARKETING
“NO GREAT THING IS CREATED
SUDDENLY…”
.
Ms. Roma Gandhi
Dr. BMN College of Home Science
NAAC Accredited ‘A+’ Grade CGPA 3.69/4
UGC Status: College for Potential of
Excellence
INDIA

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MARKETINGMARKETING
 What exactly is marketing…?
Marketing is getting right goods
and services to the right people at the
right places at the right time at a right
price with the right communication and
promotion.

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WHY EVENTWHY EVENT
MANAGEMENT…?MANAGEMENT…?
Event management sector is
approximately of worth Rs. 500 crore.
The basic idea is to conduct events on
behalf of the organizers. This is a very
helpful industry today in every aspect.
From the birthday parties to corporate
event, shows, exhibitions, etc.

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EVENT MARKETINGEVENT MARKETING
Event marketing can be defined as…
State of focused event
strategy managed consistently over
a period of time to reinforce aspects
of brand character.

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ADVANTAGES ANDADVANTAGES AND
IMPORTANCE OF MARKETING.IMPORTANCE OF MARKETING.
Connecting link between the consumer and the
producer.
Helps in increasing the living standard of people.
Helps in increasing the nation’s income.
Increases employment opportunities.
It removes the imbalances of supply by transferring
the surplus to deficit areas, through better transport
facilities.
Maintains the economic stability and helps in
development of rural and under-developed areas.

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PRINCIPLES OF MARKETINGPRINCIPLES OF MARKETING
Marketing should be practical and
logical.
Marketing should be professional.
It should be innovative.
Marketing should be customer oriented.
It should be based on trends.

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PRINCIPLES OF MARKETINGPRINCIPLES OF MARKETING
It should be calculative.
It should be result oriented.
It should be a team work.
Marketing should be systematic.
It should be analytical.

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STEPS IN MARKETING.STEPS IN MARKETING.
STUDY THE MARKET.
SELECT THE
MARKET.
ENTER THE MARKET.
BUILD THE MARKET.
HOLD THE MARKET.

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FIVE P’s FOR EVENTFIVE P’s FOR EVENT
MARKETING.MARKETING.
 Product
– What is the event about, what is the value of
the same and what Is the USP of that
product/event.
 Price
– What is the Corporate Financial Philosophy,
what is the cost of doing a business, and what
is the Financial Demographics of the target
Audience.
 Place

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FIVE P’s FOR EVENTFIVE P’s FOR EVENT
MARKETING.MARKETING.
 Public relation.
- it involves public campaigning to determine the
current perceptions,attitudes, etc.
 Positioning.
- it is a research for the overall event execution.

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MARKETING CONCEPT INMARKETING CONCEPT IN
TODAY’S COMPETITIVEBUSINESS.TODAY’S COMPETITIVEBUSINESS.
 Don’t market the makable product, but make
marketable product. Make what you can sell,
but do not try to sell what you can make.
 First create a customer, and then products.
 Fill the rupee of customer with maximum
value.
 Customers preferences shape your decision.
 Success comes through business ethics.

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SUMMARYSUMMARY
We have seen the following points;
 What is marketing.
 Why event management.
 What is event marketing.
 Advantages and importance of
marketing.

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SUMMARY.SUMMARY.
 Principles of marketing.
 Steps involved in marketing.
 5 P’s of event marketing.
 Concepts in today’s competitive
business.

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CONCLUSIONCONCLUSION
So, we have seen that Marketing plays
an very important role in any field.
But it has its special importance in
event management.
That’s why it is very rightly said that,
“Nothing happens until somebody
sells something…”

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THANK YOU…THANK YOU…
Have a great day…and keep
MARKETING…!