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Event management

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Event management

  1. 1. EVENT MANAGEMENT
  2. 2. BEGINNING • Meaning : is the application of project management to the creation and development of festivals, events and conferences. • Definition : The organisation which propose and handle events, projects and programmes while being strategic and creatine in their thinking.
  3. 3. • To get lasting experience. • To entertain . • Chance to see something unique.
  4. 4. • • • • • • • EVENT CHARACTERISTICS: Once in life time experience for participants. Generally expensive at stage. Take place over a short time span. Requires long and careful planning. Carry high level of risk. Often a lot of stake for those involved.
  5. 5. Size of Events • • • • Mega events Regional events. Major events. Minor events.
  6. 6. Types Of Events Sporting. Entertainment, Arts and Culture. Commercial marketing and Promotional events. Meetings and Exhibitions . Festivals. Families. Fund raising
  7. 7. • • • • • • • • • • • Event Team Venue manager. Stage manager Lighting,audio and video companies Decorators and florists Entertainers Employment agencies Rental companies Security companies. Catering companies Ticketing operations
  8. 8. EVENT CONCEPT • • • • • • • Purpose of event. Theme Venue Event audience Financial considerations Timing of the event Event team, contractors and stakeholders
  9. 9. Logistics of event concept • • • • • • • • • • • Access to the site Physical limitations Dimensions of the site Refrigerated storage Physical space for food preparation Restroom facilities Cleaning Catering Safety Potential damage to the site Provision of basic services.
  10. 10. Legislation for event • • • • State government approval Liquor licensing . Pollution control board Regional police incharge.
  11. 11. Marketing mix • • • • Product / service. Place Promotion Price
  12. 12. Features of event audience • • • • • • • • A lasting experience . Entertainment. A learning experience An opportunity to meet others. A chance to purchase items Food and beverage facilities. Inexpensive way to get in event Chance to see something unique.
  13. 13. Financial management
  14. 14. Risk management • • • • • • • Natural disaster Financial risk Legal risk Technology related risk Mismanagement Safety and security risk Risk at sporting events
  15. 15. Recent events in india

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