Fundamental of Management. Lecture 5 Fundamental of Management.Lecture 4a Fundamental of Management. Lecture 4 Fundamental of Management. Lecture 3 Fundamental of Management. Lecture 2 Fundamental of management. Lecture 1 Unit 4 consumer_decision_making Unit 5 segmenting_and_targeting_market(2) Unit 3 consumer_decision_making Unit 1 marketing_overview-2