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Event Marketing
Our Process and Channels
Post Tradeshow Marketing
Why Us
Event Marketing1
2
3
4
Measurement Metrics5
Agenda
• Marketing is not a single ad!
• It is a process – a continuing effort to
promote your unique brand, to
differentiate you...
Event and its Marketing
Mostly Conversation, not just Marketing
87% use social media to promote events
57% to share announ...
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Phase 1
Brand Promotion
Communication
Understanding Clients
Defining TG Pe...
Why Us
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Our Belief
• Collaborative Approach
• Transparency in Work
• Simpli...
Our Process
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Event Design
Brand Promotion
Creative Strategy
Communication
P...
CONTENTEMAIL TACTICS EVENT LEAD GEN TACTICS
DB Emails
Nurturing
Follow up
eBook
Cheatsheet
Datasheet
Blog Post
Webinar
Spo...
Data Appending
From Appending to Nurturing to Qualifying
Nurturing
Remarketing
Tele calling
Deal
Post Tradeshow Marketing
...
List of Campaign
(X number of leads)
Webinar Sign-Ups
(X%)
Campaign result
(X% clicks)
Includes emails and calls
(X%)
Appo...
www.lakeb2b.com info@lakeb2b.com (800) 710-5516
Thank You
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Event Marketing

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Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.

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Event Marketing

  1. 1. Event Marketing
  2. 2. Our Process and Channels Post Tradeshow Marketing Why Us Event Marketing1 2 3 4 Measurement Metrics5 Agenda
  3. 3. • Marketing is not a single ad! • It is a process – a continuing effort to promote your unique brand, to differentiate yourself in the marketplace. • Define your goals • Determine the strategies and tactics • Implement your campaign • Measure the results • Modify as needed, then continue Event Marketing www.lakeb2b.com info@lakeb2b.com (800) 710-5516 1. Research/ concept 6. Sales & Registration 7. logistic/ Administration 2. Planning, Budget & control 5. Marketing & Promotion 8. On-site management 3. Resources & Alliances 4. Production Of Collaterals 7. Post-event & Review
  4. 4. Event and its Marketing Mostly Conversation, not just Marketing 87% use social media to promote events 57% to share announcements 29% use it to increase conversations and engagement around the event 23% for branding 2. Getting them to pay attention to invites 1. Getting people to respond to invites www.lakeb2b.com info@lakeb2b.com (800) 710-5516
  5. 5. www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Phase 1 Brand Promotion Communication Understanding Clients Defining TG Personas Lead Generation Efficient Delivery Appointments Nurturing Phase 2 Phase 3 Phase 4 Objective/ Goals Our Process Post Event Activity Evaluation Channel selection Market Size and Scope Communication ReachData Appending Our Road Map for your Event Promotion
  6. 6. Why Us www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Our Belief • Collaborative Approach • Transparency in Work • Simplicity in Approach • Efficient Delivery • Prompt/Customer- Support USP and Strength Our Services • 32 Million Database • Diversified Industries List • Integrated Marketing • Multi Level Email Verification • In House Specialized Team for all our offered services • Database Management and Delivery • Social media Marketing • TeleCalling • SEO • Event Marketing Services • Web Development Turning traffic into revenue! • Creating offers that your audience need and want • Generating leads form websites and landing pages • Generating sales from online leads by lead nurturing and conversion • Analyze and measure you results
  7. 7. Our Process www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Event Design Brand Promotion Creative Strategy Communication Project Management Creative Services Marketing Strategy Public Relations Social Media Customer Engagement Analytics Results Plan Execute Measure
  8. 8. CONTENTEMAIL TACTICS EVENT LEAD GEN TACTICS DB Emails Nurturing Follow up eBook Cheatsheet Datasheet Blog Post Webinar Sponsorship In-Person Event Social PPC Campaign Paid Email Campaign Direct Mail Tele - CallingPR Thedatabasehereincludesthegivenin-house listalongwithcustomlistbuiltbyus. Our Tactics
  9. 9. Data Appending From Appending to Nurturing to Qualifying Nurturing Remarketing Tele calling Deal Post Tradeshow Marketing www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Event generated database is matched with our master database and the entire data is then manually verified by our team On average, 50% of the leads in the system is not yet ready to buy and hence Multi Channel cross media campaign (Email, Direct Mail, Social Media) Remarketing, to bring back indecisive customers with tailored ads and offers that relate to the experience they had on your site. Trained team of tele callers to fix up an appointment/ qualify leads. Qualified leads will be passed on to the client for converting it to a deal
  10. 10. List of Campaign (X number of leads) Webinar Sign-Ups (X%) Campaign result (X% clicks) Includes emails and calls (X%) Appointment (X%) Good Leads (X%) Opportunities (X%) Won (X%) Campaign Launch Date: Goals: List Size: Roughly X% Register from X Number Webinar Dates:“ Email to event Audience Follow up for appointments X% confirmed for appointment X% Fit the Right Profile Of those that attend the event, X% become opportunities Win X% - Deal www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Event Measurement Metrics
  11. 11. www.lakeb2b.com info@lakeb2b.com (800) 710-5516 Thank You

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