Event promotion

2. DEFINITION OF EVENT PROMOTION
Event promotion “encompasses all the efforts
made to successfully market an event. The
aim of event promotion is to widen the
number of people that are aware of the event
and consequently to increase attendance in
terms of the number of registrations or ticket
sales”.

3. Promotional Techniques
• Advertising
• Public relations
• Street promotions

4. ADVERTISING
• Advertising Is One of the most predominant and traditional
event promotion technique.
• most think of advertising in print form, involving newspapers
magazines, brochures etc..
• Advances in electronic and broadcast technologies provide a
platform for advertising on television and radio, and over the
Internet through ads and even on the big screen in movie
theaters.

5. PUBLIC RELATION
• Public relations consider virtually all communications outlets
in order to disseminate the message.
• Newspapers remain a staple outlet, as do radio and television
broadcasters, magazines, newsletters, the Internet, and other
online services.
• There are a number of tools available for the public relations
effort: Press releases, press kits, media alerts (“requests for
coverage”), flyers (also called “single sheets”), photos, and
brochures.

6. STREET PROMOTION
• Street marketing is marketing or promoting products or
services in an unconventional way in public places/streets.
• Ambient Marketing uses other public places, such as shopping
centers Unlike typical public marketing campaigns that
utilize billboards, street marketing involves the application of
multiple techniques and practices in order to
establish direct contact with the customers.

7. EVENT PROMOTIONAL TOOLS
 Letters
 Flyers (“single sheets”)
 Brochures
 Mailing inserts
 Posters
 Speeches
 Postcards
 Radio and television
 E-mail
 Press kits
 Registration Website
 Blog
 Press Release

8. EVENT PROMOTIONAL TOOLS
• Print media
• Social media
• Electronic media

9. EVENT PROMOTIONAL TOOLS
Print Media
 Print media is one of the oldest and basic forms of communication.
It includes;
o Newspapers
o Magazines
o Banners
o Posters
o Letters
o Flyers (“single sheets)
o Brochures
o Postcards
 It is essential for pre-event publicity and also for post –event recall by
reporting or covering the events.
 The pre-event publicity which aids in increasing reach is usually paid for or
bartered with the media owners as the media sponsors.

10. Electronic Media
• Radio
 It is an audio media.
 it is mainly used for pre-event publicity.
 The programme profile, listening audience profile, and time
slots for airing the commercials are the major decision making
criteria.
 It is expensive.

11. Cntd….
• Television
 It can provide pre-event, during event and post event coverage.
 Depending on the reach desired , satellite channel or
government controlled terrestrial channels can be used.
 Apart from other medias the main advantage of television is
the ability to cover the events live.

12. Social media
• Facebook – You can share event updates, engage
followers, and create event pages. You can also target
your messaging to specific groups using paid promotion.
• Instagram – Brands get the most engagement on this
image-laden social platform.
• Twitter – Use posts and an event hashtag to build
excitement before and during your event.
• Snapchat — Appeal to young audiences by building a
presence on Snapchat.

13. Email marketing
• It is the act of sending a commercial message, typically to a
group of people, using email.
• In its broadest sense, every email sent to a potential or
current customer could be considered email marketing.
• It usually involves using email to send advertisements, request
business, or solicit sales and is meant to build loyalty, trust,
or brand awareness

14. Internet
 Multi media which integrates print, audio, visual, media.
 And it is mainly used for ;
 online registration for events
 dispensing information, both pre and post event in the form of
data base.
 It comprises social media, websites, email marketing, etc..

15. Event registration websites
• Online event registration is the process by which an event
planner uses systems like an event website to organize an
experience for one or more attendees.
• The online event registration process can be as simple as an
email, or a more advanced event registration system like Event
Smart that can give attendees multiple ticket options, collect
detailed information using registration forms, process
payments, scan and validate registrations or tickets,
communicate with attendees automatically, and track
attendance.
• E.g., event brite, moncofe etc..