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The Naked Ceo
The document discusses how social media and user-generated content is forcing changes in organizations. It argues that organizations need to shift to more engaged networks of customers, partners, and employees rather than passive constituencies. It also states that the costs of content creation, communications, and discovery are dropping significantly due to social media. However, margins may erode as well as customers have more power and information. The document provides recommendations for organizations to adapt their strategy, operations, culture, and leadership to this new environment.
