3. Kathryn Dailey
Director of Development
●
for Soccer Hall of Fame,
Oneonta NY
kdailey@soccerhall.org
●
4. Dawn A.M. Stever
Director of Annual
●
Giving for Hartwick
College, Oneonta NY
steverd@hartwick.edu
●
5. Michael Wesolowski
Public Relations/ Project
●
Coordinator for
Malignant Hyperthermia
Association of the
United States, Sherburne
NY
michael@mhaus.org
●
6. Why organizations use Facebook
Many of our constituents already use FB.
●
To build awareness, identify, recruit, engage
●
new/current constituents to help
understand their motivations to drive:
● Fundraising
● Advocacy
● Volunteerism
● Event promotion
It is free*
●
23. Be aware
Constituent activity on FB is not happening
●
on your website.
FB limits the data you can see about the
●
activity on your groups & pages such as:
Demographic & psychographic data
●
Member activity & interaction tracking
●
Consituent relationship managment, donor
●
development, & fundraising are inefficient.
24. Tips
Keep content fresh
●
● Post often.
Avoid mass message speak
●
● Engage members with short targeted
messages in conversational language like
writing to a friend; use pronouns.
*Facebook is time consuming
●
● While FB is free the labor to make it work
is not.
25. Other tools to consider
Blogs Image Sharing
● www.blogger.com
www.flickr.com/
●
● www.blogspot.com/
www.slideshare.net/
●
● www.typepad.com/
● wordpress.org/
Real-time messaging
twitter.com/
●
Bookmarks
● delicious.com/
Video
www.youtube.com/
●
26. Information sources
Effective technology use Blog information
www.bethkanter.org/ www.highcontext.com/weblog
● ●
Social media strategy Internet public relations
www.chrisbrogan.com/
●
www.briansolis.com/
●
Marketing
http://www.nonprofitmarketingblog.com/
●
http://www.gettingattention.org/
●
27. Constitutent relationship mgmt.
Software that enables a not for profit to better
organize communications & to fundraise
● Tracks messages to:
● Prevent duplication
● Balance “asks” versus “informtion.”
● Nurturing peoples interest
● Build awareness, then consideration
● Engage with constituent
● Move constituent to purchase/ donate.