Is SEO dead? Well, SEO is more than SEO... it has expanded into social and The Search and Social worlds are becoming more and more closer.
Gillian Muessig, the co-founder President on SEOmoz explores.
Saltford Business Network - Social Media for businessJon Payne
This document provides information on using social media for businesses. It discusses what social media marketing is, why it is relevant for businesses, and how to get started using social media to drive traffic and sales. The key points are that social media marketing refers to gaining attention through social media sites, it can help with search engine optimization and building links, and sharing insider information is part of social media marketing. Setting up business pages on sites like Google+, Twitter, Facebook and Pinterest is recommended as the first step to using social media for a business.
The document outlines the daily routine of a social media marketer, which involves performing industry and competitive research, developing strategies and content like blogs and multimedia, promoting content across social networks, tracking engagement, listening to customers, and resolving issues. It emphasizes being authentic, transparent, and engaging across networks while focusing on the right target audience. It also recommends streamlining processes and focusing on the right number of customers rather than millions.
Digital Marketing: How to Earn Attention OnlineMichael Chidzey
#1 - Digital marketing crash course
#2 - Examples of awesome digital marketing campaigns
#3 - Tactics for students to enhance their online presence
www.chillisauce.co.uk
- Michael started a razor business in a crowded market dominated by large competitors.
- He launched his business by creating a viral video that cost £2,630 to produce and earned 12,000 customers in 48 hours, achieving over 20 million views.
- As a result of the successful video, Dollar Shave Club now has over 2 million members and is expected to generate £90 million in revenue, showing how digital marketing can help a small business compete against industry giants.
The document discusses how social media and user-generated content is forcing changes in organizations. It argues that organizations need to shift to more engaged networks of customers, partners, and employees rather than passive constituencies. It also states that the costs of content creation, communications, and discovery are dropping significantly due to social media. However, margins may erode as well as customers have more power and information. The document provides recommendations for organizations to adapt their strategy, operations, culture, and leadership to this new environment.
Saltford Business Network - Social Media for businessJon Payne
This document provides information on using social media for businesses. It discusses what social media marketing is, why it is relevant for businesses, and how to get started using social media to drive traffic and sales. The key points are that social media marketing refers to gaining attention through social media sites, it can help with search engine optimization and building links, and sharing insider information is part of social media marketing. Setting up business pages on sites like Google+, Twitter, Facebook and Pinterest is recommended as the first step to using social media for a business.
The document outlines the daily routine of a social media marketer, which involves performing industry and competitive research, developing strategies and content like blogs and multimedia, promoting content across social networks, tracking engagement, listening to customers, and resolving issues. It emphasizes being authentic, transparent, and engaging across networks while focusing on the right target audience. It also recommends streamlining processes and focusing on the right number of customers rather than millions.
Digital Marketing: How to Earn Attention OnlineMichael Chidzey
#1 - Digital marketing crash course
#2 - Examples of awesome digital marketing campaigns
#3 - Tactics for students to enhance their online presence
www.chillisauce.co.uk
- Michael started a razor business in a crowded market dominated by large competitors.
- He launched his business by creating a viral video that cost £2,630 to produce and earned 12,000 customers in 48 hours, achieving over 20 million views.
- As a result of the successful video, Dollar Shave Club now has over 2 million members and is expected to generate £90 million in revenue, showing how digital marketing can help a small business compete against industry giants.
The document discusses how social media and user-generated content is forcing changes in organizations. It argues that organizations need to shift to more engaged networks of customers, partners, and employees rather than passive constituencies. It also states that the costs of content creation, communications, and discovery are dropping significantly due to social media. However, margins may erode as well as customers have more power and information. The document provides recommendations for organizations to adapt their strategy, operations, culture, and leadership to this new environment.
IABC / San Antonio Personal Branding April 28 09Alan Weinkrantz
Alan Weinkrantz discusses principles of personal branding and real world examples of how to personally brand yourself, how it will help your company and your career.
The document discusses how individuals can brand themselves using social media. It recommends establishing an online identity through a personal webpage, blog, and social media profiles. It also provides tips on using keywords, calls to action, and analytics to attract an audience and measure engagement. The goal is to define what your personal brand represents and build recognition over time through consistent posting and interactions on social media.
The document discusses the need to better educate marketing executives and agencies about new digital technologies and how they can engage customers. It notes that search often initiates purchases, online and offline activities influence each other, and people trust recommendations from other individuals. Marketers need to understand how to leverage user-generated content and positive word-of-mouth to drive sales. Silos between different marketing groups cause confusion, so titles and groups should matter less and collaboration more.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
Presentation - Becoming a Trusted Business Advisor to your clientsRichard Tubb
A presentation on "Presentation - Becoming a Trusted Business Advisor to your clients" I delivered to the Thames Valley Small Business IT group on 6th September, 2012 at The Hilton, Reading, UK.
LSA Bootcamp Portland: Maximizing ROI - Making the Most of a Limited Budget Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
This document provides an overview of how social media has changed marketing from outbound interruption-based approaches to inbound approaches where interested customers seek out information. It discusses the difference between old "outbound" marketing like print ads, mailers and cold calls versus new "inbound" marketing like search engine optimization, blogs and social networks. Specific social media platforms like Facebook, Twitter, LinkedIn and Foursquare are explained along with tips for setting up business profiles and pages on each platform. The importance of video, analytics and search engine visibility are also covered.
The document introduces Michael Batistich and his work as a freelance strategist at Amplify Innovation. It thanks various people whose insights and ideas inspired the remixed presentation, including @peteraharris, @armano, @chrisbrogan, and @jeremytai. It also thanks marketing genius @vanillaice. It invites the reader to remix any part of the deck and asks if anyone can provide attribution for photos of "the Ice Man" that were unable to be sourced.
7 Key Takeaways for Small Businesses and Executive Job Search Success on Llin...Michael Yublosky
These are the seven principles you need for a successful LinkedIn campaign, whether you goal is to increase your business' revenue or find that ideal position. This success formula has work for my clients for years and I have taught it to thousands.
How To Master Prospecting & Recruiting SequentiallyDale Calvert
The document outlines Dale Calvert's sequential prospecting and recruiting system presented in a webinar. It begins with warm market contacts and referrals, then focuses on local prospecting and recruiting through newspapers and online. Later steps include funded proposals, creating online leads, and buying leads. The system is presented as a progression from warm contacts to local to online methods to ultimately become a "Master Prospector."
How I Use Soc Media for Marketing - TIVA paneldryan543
Looking for a way to use social media in your marketing? See my process. This is from my presentation on an excellent panel at TIVA. I learned a great deal as well.
A presentation I gave on April 17th at Dayton, Ohio law firm Sebaly, Shillito, & Dyer on the need to utilize social media. Much of the value of this came from discussion around the applications of social media in the legal field, but the slides at least give a general feel for the conversation. Enjoy
Automotive Retail Social Media: Examples & Top 10 TipsJim HAYSOM
Most automotive dealers and car retailers would benefit from further improving their automotive social media marketing strategy. Jim Haysom and Ian Pollard highlight automotive retail social media examples and explain how these particular dealers, quite simply, hit the nail on the head.
Providing dealers with action points which they can take-away and readily implement on their return to their businesses to increase their social media presence, consumer engagement and online community which will ultimately drive more traffic to the showroom.
These slides were presented at the AM Hit for Six Conference on the 19 November 2013 by Jim Haysom, Business Development Director, Trader Media Group and Ian Pollard, Senior Digital Strategy & Solutions Manager, Trader Media Group. RAZSOR is a trading division of Trader Media Group specialising in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
This document provides information about marketing strategies using blogs, YouTube, email, and social media to rank highly on Google. It includes contact information for Adam Franklin of Bluewire Media, a marketing manager who can speak on these topics. Key details are shared on mistakes to avoid, problem solving, sources, colors used in examples, and a question and answer section with Bluewire Media's website and Adam Franklin's social media profiles.
Creating Successful Product Business (Dr Heinz Thielmann, Germany)OM Careers Society
The document discusses industry-academia-government partnerships for successful product development. It provides examples of such partnerships in Germany through organizations like Fraunhofer and Steinbeis. Fraunhofer has led to economic and job growth in Germany through innovations like MP3. The German HighTech Initiative from 2006-2009 invested €15 billion from the government and €30 billion from industry in various technology areas. It focused on strengthening small and medium enterprises and startups. Critical success factors discussed include academics with business experience, incubators providing resources and experienced advisors across the value chain, and startups learning from more mature small and medium enterprises.
Cut! Engage! Activate!
Cause Marketing & Media and the Brave New World of Social Media Activism
Ever wonder how Anna used FB and Twitter to get so many people out every day? Did the Egyptian Saffron Revolution begin with a single post? Can we form entire social movements online using social tools? Can cause driven films make a real impact online? The line between cause marketing, meaningful media and social media is blurring rapidly. In the US, companies like Participant Media are building activism around documentary films, websites and social networks leading to thousands of mini-revolutions. In India, cutting edge filmmakers use Social Media to get crowd funding for their films, arrange meet ups and showings and to spread the word. The world of cause marketing has never been more exciting as the new media is helping generate a global revolution. Using real world case studies and models Raja explores this exciting and brave new world for marketers.
One acts "socially" desperate when one puts up a status updates attracting attention to itself.
But do brands also do the same?
What does it mean when one says that society has become fickle? What does that have to do with "social desperation"?
And what does that mean for you, as a social media marketer?
Kapil Gupta, CEO, OMLogic, explores.
How Teacher's, the premium Scotch brand in India went social. A perspective by Shilpa Dureja Puri.
Case Study on Social Media Marketing of Teacher's India.
IABC / San Antonio Personal Branding April 28 09Alan Weinkrantz
Alan Weinkrantz discusses principles of personal branding and real world examples of how to personally brand yourself, how it will help your company and your career.
The document discusses how individuals can brand themselves using social media. It recommends establishing an online identity through a personal webpage, blog, and social media profiles. It also provides tips on using keywords, calls to action, and analytics to attract an audience and measure engagement. The goal is to define what your personal brand represents and build recognition over time through consistent posting and interactions on social media.
The document discusses the need to better educate marketing executives and agencies about new digital technologies and how they can engage customers. It notes that search often initiates purchases, online and offline activities influence each other, and people trust recommendations from other individuals. Marketers need to understand how to leverage user-generated content and positive word-of-mouth to drive sales. Silos between different marketing groups cause confusion, so titles and groups should matter less and collaboration more.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
Presentation - Becoming a Trusted Business Advisor to your clientsRichard Tubb
A presentation on "Presentation - Becoming a Trusted Business Advisor to your clients" I delivered to the Thames Valley Small Business IT group on 6th September, 2012 at The Hilton, Reading, UK.
LSA Bootcamp Portland: Maximizing ROI - Making the Most of a Limited Budget Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
This document provides an overview of how social media has changed marketing from outbound interruption-based approaches to inbound approaches where interested customers seek out information. It discusses the difference between old "outbound" marketing like print ads, mailers and cold calls versus new "inbound" marketing like search engine optimization, blogs and social networks. Specific social media platforms like Facebook, Twitter, LinkedIn and Foursquare are explained along with tips for setting up business profiles and pages on each platform. The importance of video, analytics and search engine visibility are also covered.
The document introduces Michael Batistich and his work as a freelance strategist at Amplify Innovation. It thanks various people whose insights and ideas inspired the remixed presentation, including @peteraharris, @armano, @chrisbrogan, and @jeremytai. It also thanks marketing genius @vanillaice. It invites the reader to remix any part of the deck and asks if anyone can provide attribution for photos of "the Ice Man" that were unable to be sourced.
7 Key Takeaways for Small Businesses and Executive Job Search Success on Llin...Michael Yublosky
These are the seven principles you need for a successful LinkedIn campaign, whether you goal is to increase your business' revenue or find that ideal position. This success formula has work for my clients for years and I have taught it to thousands.
How To Master Prospecting & Recruiting SequentiallyDale Calvert
The document outlines Dale Calvert's sequential prospecting and recruiting system presented in a webinar. It begins with warm market contacts and referrals, then focuses on local prospecting and recruiting through newspapers and online. Later steps include funded proposals, creating online leads, and buying leads. The system is presented as a progression from warm contacts to local to online methods to ultimately become a "Master Prospector."
How I Use Soc Media for Marketing - TIVA paneldryan543
Looking for a way to use social media in your marketing? See my process. This is from my presentation on an excellent panel at TIVA. I learned a great deal as well.
A presentation I gave on April 17th at Dayton, Ohio law firm Sebaly, Shillito, & Dyer on the need to utilize social media. Much of the value of this came from discussion around the applications of social media in the legal field, but the slides at least give a general feel for the conversation. Enjoy
Automotive Retail Social Media: Examples & Top 10 TipsJim HAYSOM
Most automotive dealers and car retailers would benefit from further improving their automotive social media marketing strategy. Jim Haysom and Ian Pollard highlight automotive retail social media examples and explain how these particular dealers, quite simply, hit the nail on the head.
Providing dealers with action points which they can take-away and readily implement on their return to their businesses to increase their social media presence, consumer engagement and online community which will ultimately drive more traffic to the showroom.
These slides were presented at the AM Hit for Six Conference on the 19 November 2013 by Jim Haysom, Business Development Director, Trader Media Group and Ian Pollard, Senior Digital Strategy & Solutions Manager, Trader Media Group. RAZSOR is a trading division of Trader Media Group specialising in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
This document provides information about marketing strategies using blogs, YouTube, email, and social media to rank highly on Google. It includes contact information for Adam Franklin of Bluewire Media, a marketing manager who can speak on these topics. Key details are shared on mistakes to avoid, problem solving, sources, colors used in examples, and a question and answer section with Bluewire Media's website and Adam Franklin's social media profiles.
Creating Successful Product Business (Dr Heinz Thielmann, Germany)OM Careers Society
The document discusses industry-academia-government partnerships for successful product development. It provides examples of such partnerships in Germany through organizations like Fraunhofer and Steinbeis. Fraunhofer has led to economic and job growth in Germany through innovations like MP3. The German HighTech Initiative from 2006-2009 invested €15 billion from the government and €30 billion from industry in various technology areas. It focused on strengthening small and medium enterprises and startups. Critical success factors discussed include academics with business experience, incubators providing resources and experienced advisors across the value chain, and startups learning from more mature small and medium enterprises.
Cut! Engage! Activate!
Cause Marketing & Media and the Brave New World of Social Media Activism
Ever wonder how Anna used FB and Twitter to get so many people out every day? Did the Egyptian Saffron Revolution begin with a single post? Can we form entire social movements online using social tools? Can cause driven films make a real impact online? The line between cause marketing, meaningful media and social media is blurring rapidly. In the US, companies like Participant Media are building activism around documentary films, websites and social networks leading to thousands of mini-revolutions. In India, cutting edge filmmakers use Social Media to get crowd funding for their films, arrange meet ups and showings and to spread the word. The world of cause marketing has never been more exciting as the new media is helping generate a global revolution. Using real world case studies and models Raja explores this exciting and brave new world for marketers.
One acts "socially" desperate when one puts up a status updates attracting attention to itself.
But do brands also do the same?
What does it mean when one says that society has become fickle? What does that have to do with "social desperation"?
And what does that mean for you, as a social media marketer?
Kapil Gupta, CEO, OMLogic, explores.
How Teacher's, the premium Scotch brand in India went social. A perspective by Shilpa Dureja Puri.
Case Study on Social Media Marketing of Teacher's India.
Relevant Content For Social Media. Sanjay Mehta, Joint CEO, Social Wavelength (@SM63) explores and teaches how brands should be and can be relevant to their audience in social media - in 140 characters.
Internationally, HBO participates in interesting and innovative campaigns both offline and online. So, how was HBO in India to participate in social media?
Shipra Chauhan, the marketing communication manager in HBO India, explores how HBO went social.
Case Study on Social Media Marketing of HBO India.
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) third presentation from her DCU LINK Techspectations seminar at Dublin City University, supported by DCU Business School. This presentation discusses inbound marketing and provides helpful tips on increasing digital marketing impact on a budget.
This document provides an overview of creating an effective SEO strategy. It discusses asking the right questions, choosing appropriate tactics, and measuring results. Key points include:
- SEO is not a standalone strategy and should be part of a comprehensive online and offline marketing plan.
- When starting an SEO campaign, companies should focus first on technical SEO fundamentals like site architecture, content quality, and link profiles.
- Effective organic search marketing also requires defining target keywords, monitoring search volumes and competitors, and utilizing keyword research tools.
- Additional important tactics include link building, creating valuable content, promoting content through social media marketing, developing an engaged brand community, and optimizing for mobile. Tracking analytics
Планирование SEO-стратегии и полезные инструменты для работы на данном этапе ...Promodo
Доклад президента компании SEOmoz Gillian Muessig на семинаре по продвижению товаров и услуг на зарубежный рынок от компании Promodo и SEOmoz 19 мая 2012 года, Киев.
The document discusses inbound marketing and how it differs from traditional outbound marketing approaches. It defines inbound marketing as thinking like a publisher by focusing on creating useful content to attract and engage potential customers, rather than interrupting them with sales messages. The document provides an overview of developing an inbound marketing plan, tools for social media platforms like Facebook, Twitter and LinkedIn, and how to measure the results of inbound marketing efforts. It emphasizes focusing on relationships, researching customer interests, and experimenting with different tactics.
This document provides an overview of using social media for business purposes. It discusses the history and rise of social media and how it has disrupted traditional advertising. It then summarizes various social media platforms like blogs, Facebook, Twitter, YouTube, LinkedIn and Flickr. It emphasizes setting up business pages and profiles on these sites to engage with customers, build your brand and drive traffic. Specific tips are provided for using each platform effectively and developing a social media policy. The goal is to lower marketing costs through social media optimization while raising traffic, improving search rankings and increasing sales and profits.
The document discusses strategies and tactics for using Twitter effectively for business purposes. It recommends establishing goals and consistency across social media platforms, and allocating sufficient resources to listening, reporting, and taking action on customer feedback. Specific Twitter tactics include optimizing blogs, videos, and other content to share on Twitter; localizing messages; engaging with niche communities; and providing excellent customer service to build relationships.
2012-03 Search Congress Community Management WorkshopGillian Muessig
This document discusses strategies for building an online community and marketing content through inbound marketing techniques. It provides examples of how SEOmoz has successfully utilized blogs, videos, social media, forums and other free traffic sources to build their brand and generate organic traffic. The key strategies emphasized include creating valuable and shareable content, building personal brands, leveraging fun, and maintaining transparency and authenticity in all online interactions.
Promotional Products and Social Media: The Big PictureMark Graham
An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities.
Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship.
A presentation delivered to SMB CEOs considering how "social" they need to be with the many hats they currently wear. Discusses the new rules of engagement in communications.
The document provides an overview of marketing strategies and tactics for small businesses. It discusses the importance of defining your business, developing a unique selling proposition, understanding the 4Ps and 6Ps of marketing, choosing an effective business name, and putting yourself in the customer's shoes to improve their experience. The document emphasizes developing a marketing base that includes brand positioning, differentiation, understanding available resources, and creating an effective website. It also discusses leveraging various social media platforms like Facebook, YouTube, LinkedIn, and Twitter to engage customers and build your brand.
2012 02 OMS san diego - community development workshopGillian Muessig
This document discusses Gillian Muessig's presentation at OMS2012. It begins with a quote about the end of traditional sales and includes several links to resources about storytelling, social media engagement, and branding. The core of the presentation discusses SEOmoz's strategy of using blogs, videos, infographics and other content to build an online community and drive organic traffic. It emphasizes the importance of transparency, authenticity and generosity to build trust and encourage sharing. The presentation concludes with a call for participants in a 60 day program to play with the SEOmoz community and potentially start their own.
The document discusses the benefits of blogging for small businesses, including generating customers, improving search engine optimization, centralizing information, and providing a clear call to action. It provides tips for maintaining a blog through regular posting of varied content like photos and videos. It also offers advice on microblogging, initial blog setup steps, resources for blogging, and contact information for the presenter.
Trade brookln presentation social media seminarBasil Puglisi
This document outlines presentations from several speakers on topics related to social media and online marketing. Bill Corbett discusses LinkedIn profile optimization. Craig Yaris covers changes to social media and best practices for using timelines on Facebook. Jeff Ogden talks about attracting, engaging, and building trust with customers. Pedram Tabibi addresses legal issues related to social media use. Finally, Basil C. Puglisi discusses optimizing content for search engines and social media platforms.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
Nottingham student venture weekend - the 2nd day notes not for printing as 14...Great Marketing Works
I did a workshop about marketing and MVP's at Nottingham Uni. These are the notes. Not to the whole workshop but bits I didn't have time to cover in depth and other bits that might interest people. And bits where I didn't think it was fair for them to have to write all the web addresses down. It would make sense to them but probably not much to those who didn't attend.
FSU MBAA Social Media Forum - "Succeeding In Business With Social Media"David Wells
David Wells presented on succeeding in business with social media. He discussed key concepts like inbound marketing, search engine optimization, content creation, and social media. Specifically, he covered how to optimize websites for search engines through on-page and off-page SEO, the importance of regularly publishing high-quality blog content tailored to target personas, and using social media like Twitter to build brands and generate leads. Wells also provided tips for personal branding and online job searching, emphasizing the need to establish an online presence through personal websites and social media profiles.
This document summarizes a social media boot camp presentation covering the current social media landscape, why social media matters for businesses, and strategies for key social media platforms like Facebook, Twitter, Pinterest, YouTube and others. The presentation outlines that over 1 billion people use major social media sites, and that social media allows businesses to interact with customers, share helpful content, and increase their visibility and credibility as experts. It provides tips on using each channel and recommends measuring engagement through tools like Hootsuite to track effectiveness.
2012 03 OMI Denver inbound marketing- seo is more than seoGillian Muessig
SEO, Social and Mobile combine as the Inbound Marketing platform expands on the Internet. Learn how to use multiple tactics and platforms to create cohesive marketing that improves conversions and gives you a competitive edge.
Conserve capital and continuously review performance against your business plan to avoid costly surprises for investors. Maintain transparency by publishing a timely performance dashboard incorporating investor views and addressing any issues before others raise them. When problems arise, acknowledge mistakes, provide corrective steps to build trust and offer options through dialogue rather than just sending information.
The document provides an overview of a workshop on understanding markets and go-to-market strategy. It discusses several key aspects of defining a target market, including identifying customer needs and pain points. It then outlines steps for developing an effective go-to-market strategy, including defining messaging and partnerships, identifying sales processes, and structuring product deployment.
Search Engine Marketing Careers - Opportunity Meets Preparation. Are you interested in finding out the career opportunities in the SEM industry? If yes, you should walk through this presentation, which was presented at Search Engine Strategies conference in San Jose, USA in Aug 2007.
While online marketing is often seen as complex and technology-driven, it shares many fundamental similarities with traditional marketing and advertising. Both online and offline marketing involve understanding customers, creating products and services to meet their needs, and developing strategies to connect customers with solutions. Additionally, the target demographics for most advertisers have shifted online, with over 90% of India's online population between the ages of 18-45, the group with the most purchasing power. Therefore, online marketing provides an important opportunity to reach current and future customers where they are increasingly spending their time.
Entrepreneurial Opportunities in the Online Marketing WorldOM Careers Society
The document discusses entrepreneurial opportunities in the digital space, specifically around affiliate marketing. It outlines key drivers of internet businesses like passion and execution. Affiliate marketing provides additional routes for advertisers to reach consumers through performance-based advertising. Affiliate networks allow advertisers to register affiliates who drive leads, sales, and commissions. Affiliate marketing globally contributes 25% of online spending and is growing in India through various affiliate types and opportunities that require entrepreneurial skills.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
11. Social Part of Inbound Marketing http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing Blogs + Blogging Comment Marketing News/Media/PR Social Networks Word of Mouth Q+A Sites Forums Online Video Podcasting Webinars Infographics Social Bookmarking INBOUND MARKETING! (AKA “free” traffic sources)
We’re the world’s most popular provider of search marketing software, covering everything from technical SEO issues to social media monitoring, We serve SMBs to Fortune 100 enterprises with actionable information, community support, tools and monitoring platform to make search marketing faster, easier, and more effective. We don’t do any consulting.
The algorithms are more interested in what we’re talking (blogging, writing, chatting, tweeting, Facebooking, thinking) about than about the inbound links.
The algorithms are more interested in what we’re talking (blogging, writing, chatting, tweeting, Facebooking, thinking) about than about the inbound links. The Social Graph is cannibalizing the Link Graph. The Search Landscape is changing.
And it’s called: Inbound Marketing or Earned Media Marketing. The variety of places from which we get traffic today helps us segment our audience by interest, online behavioral habits, and comfort zones. People who spend a great deal of time in Facebook are comfortable with its interface and layout. If you’re creating content for a landing page for folks coming from Facebook, consider a layout and post(s) that will be a good segue between their Facebook experience and your site. Same goes for Twitter, YouTube, and other social network visitors.
The variety of places from which we get traffic today helps us segment our audience by interest, online behavioral habits, and comfort zones. People who spend a great deal of time in Facebook are comfortable with its interface and layout. If you’re creating content for a landing page for folks coming from Facebook, consider a layout and post(s) that will be a good segue between their Facebook experience and your site. Same goes for Twitter, YouTube, and other social network visitors.
The variety of places from which we get traffic today helps us segment our audience by interest, online behavioral habits, and comfort zones. People who spend a great deal of time in Facebook are comfortable with its interface and layout. If you’re creating content for a landing page for folks coming from Facebook, consider a layout and post(s) that will be a good segue between their Facebook experience and your site. Same goes for Twitter, YouTube, and other social network visitors.
The variety of places from which we get traffic today helps us segment our audience by interest, online behavioral habits, and comfort zones. People who spend a great deal of time in Facebook are comfortable with its interface and layout. If you’re creating content for a landing page for folks coming from Facebook, consider a layout and post(s) that will be a good segue between their Facebook experience and your site. Same goes for Twitter, YouTube, and other social network visitors.
They’re not pulling any punches; they’re calling it social search. And only Google+ results will be part of the fun. Others (read: twitter, facebook, linkedin, orkut. etc) need not apply. This is a Google only party.
Matt Cutts, head of Google’s Spam Team, gives his take on Google Plus in the SERPs.
Matt Cutts, head of Google’s Spam Team, gives his take on Google Plus in the SERPs.
I entered a search for SEO in order to create a screen capture. And I was captivated (pun intended) by the Google logo yesterday. So I clicked to see what it was about. Here’s what I saw….
Google + in the SERPs is just the latest iteration of the continuing movement towards personalization in the SERPs and social search.
Social media moves the needle on Awareness, Interest, and Desire. Only by the time we are completely sold do we kind of want to see personalized agnostic results so we are sure of finding the lowest cost, highest service provider TODAY (not necessarily yesterday when our friends may have purchased whatever it is).
While Google protests that users can turn off this enhanced level of personalization, in truth, very few people will do that. Most – even digital natives – can barely get around the web or conduct a reasonable search. They’ll just settle into this more intrusive and more personalized search environment.
While Google protests that users can turn off this enhanced level of personalization, in truth, very few people will do that. Most – even digital natives – can barely get around the web or conduct a reasonable search. They’ll just settle into this more intrusive and more personalized search environment.
While Google protests that users can turn off this enhanced level of personalization, in truth, very few people will do that. Most – even digital natives – can barely get around the web or conduct a reasonable search. They’ll just settle into this more intrusive and more personalized search environment.
While Google protests that users can turn off this enhanced level of personalization, in truth, very few people will do that. Most – even digital natives – can barely get around the web or conduct a reasonable search. They’ll just settle into this more intrusive and more personalized search environment.
While Google protests that users can turn off this enhanced level of personalization, in truth, very few people will do that. Most – even digital natives – can barely get around the web or conduct a reasonable search. They’ll just settle into this more intrusive and more personalized search environment.
While Google protests that users can turn off this enhanced level of personalization, in truth, very few people will do that. Most – even digital natives – can barely get around the web or conduct a reasonable search. They’ll just settle into this more intrusive and more personalized search environment.
Use game mechanics in your community marketing process. It’s about points and levels. Points ARE the reward. You need not make the points worth anything more than… points. ;-)
Provide a place for members to display who they are, promote their businesses, network with each other and support each other. That’s what communities DO. So let them do it.
Your customers have questions. Help them get answers. Provide them yourself and/or build a forum so they can help each other with answers. Reward the ‘best’ answers and answerers – these are your key communicators and Raving Fans.
Promote your new (and ongoing) community center. A REAL PERSON needs to run your community. ‘ [email_address] ’ is unacceptable. Keep a corporate, but personable profile and voice. Connect in a human manner and be prepared to manage unhappy as well as happy campers.
A focus on content creation, such as info-graphics, that will get lots of attention will get you added benefits of being well ranked in the SERPs and being in Google Suggest. If you’re not part of the suggest for your high-converting terms, you’re losing a lot of money. This is a real KPI
There’s no way around this one. You’ll need a superb graphic designer and that means you’ll need to pay him/her well. 99 Designs will get you off the ground, but it will only take you so far unless you discover a gem and engage them full time.