The document provides tips for real estate agents on using social media to market properties and engage with clients and customers. It discusses how to use Facebook effectively through understanding your audience, using lists and targeted posts, timing posts correctly, and using groups and pages. It also discusses how Twitter can be used for communication, advocacy, and direct conversation. Additionally, it addresses the power of testimonials and video marketing, and provides some tools that agents can use, including Client Direct, One Cool Thing, and Social Mention. The last slide quotes Charles Darwin on the importance of being responsive to change.

1. REAL ESTATE &THE SOCIAL
MEDIA COLLISION
Byron Bogaard

2. AGENDA
5 Tips on Facebook
What can Twitter be useful for….
why video marketing is a powerful tool
the power of testimonials
Some tools to take with you

3. FACEBOOK
Consumer vrs product
Where do you fit in?
The washed version vrs who you really are

4. FACEBOOK 5TIPS
Know your audience / Do the work
Lists
Target your posts
Timing

5. FACEBOOKTIPS
Groups /business pages
Value
Educational value vrs creating a sphere

6. FACEBOOK
Privacy settings 😳😳😳😳😳😳😳😳

7. HAVE A PLAN/
https://www.buzzfeed.com/
craigsilverman/a-realtor-is-
offering-to-sell-the-homes-of-
people?
utm_term=.vrvlBDzYO#.da71vLP
X6

8. TWITTER
Communication
Advocacy
Direct conversation
Caution/have to be real not
one sided

9. TESTIMONIALS
Testimonials vrs Reviews
How and where

10. TOOLSTOTAKE HOME
Client Direct on CAR.org
One Cool Thing
Social Mention
Setup profiles on realtor.com zillow, yelp, google
Google Alerts

12. Questions?
!
"It is not the strongest of the species that
survive, nor the most intelligent, but the one
most responsive to change." —Charles Darwin