Not Just for Consumers. Leverage the B2B Social Web.
Most case studies and news about social media revolves around companies reaching out to consumers (B2C), but using the social web can be especially effective for B2B companies where longer sales cycles and customer relationships are the norm.
Sarah Worsham, Web Strategist & CEO for Sazbean Consulting, presents reasons B2B companies should use the social web along with examples of B2B companies who are doing it right.
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Leveraging the B2B Social Web
1. Leveraging
the
B2B Social Web
Sarah Worsham
Web Strategist & CEO
Sazbean Consulting
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
2. a little about me...
Web Strategist, Geek, Entrepreneur, Mother,
Wife, Webgrrl, Computer Engineer and MBA2
(in no particular order)
what that means...
I help companies and organizations grow
online by creating digital strategies based on
customized analysis and achievement of
business goals.
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
3. B2B vs. B2C
photos by borkur.net @ Flickr CC - http://www.flickr.com/photos/borkurdotnet/363516757/
andrewarchy @ Flickr CC - http://www.flickr.com/photos/andrewarchy/2527200986/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
4. Customers
photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
5. Purchasing
photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
6. How
can
the
Social
Web
Help?
photo by mush2274 @ Flickr CC - http://www.flickr.com/photos/mush2274/3154812438/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
7. Relationships
photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
8. Reputation
photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
9. Research
photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
10. Revenue
photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
11. Doing it Right
photo by joiseyshowaa @ Flickr CC - http://www.flickr.com/photos/joiseyshowaa/2477598966/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC