Case Study: Building a Positive Image Online with Social Media: The Network Solutions Experience
Presented by: Shashi Bellamkonda, Social Media Swami, Network Solutions
www.bdionline.com
Social Reputation Management The Network Solutions ExperienceWeb.com
Network Solutions engaging with its customers in the social media and developing a strategy to provide small businesses tools necessary to succeed is part of this presentation by Shashi Bellamkonda at Social Reputation Management conference in NYC organized by bdionline.com
Social Media Assessment Case Study Citrix WebexSociety3
Citrix / Webex - a social media case study
An example for a social media assessment, assessing customers, brand, partners and competition.
The case study was performed by certified consultants using the methods and models developed by the Social Media Academy
Thanks to the Team
Barbara Daniels http://xeesm.com/BarbaraDaniels/
Wendy Soucie http://xeesm.com/WendySoucie/
Matson Sparling http://xeesm.com/MatsonSparling/
Catherine Sherwood http://xeesm.com/CatherineSherwood/
Matthias Beckmann http://xeesm.com/MatthiasBeckmann
Lyn-Dee Eldridge
Lisa Robb
http://xeesm.com/lisarobb/
Nancy Chou
http://xeesm.com/nancychou/
Mark Eldridge
http://xeesm.com/eldridge2m/
Elsom Eldridge http://www.xeesm.com/ElsomEldridge
Mark Moore
http://www.xeesm.com/RMarkMoore
Susan Rice Lincoln
http://www. xeesm.com/SusanRice200036826/
Steve Gasser http://www.linkedin.com/in/stephengasser
I completed this analysis of Twitter conversation traffic during a webinar hosted by HubSpot with salesforce.com during my MBA summer internship at salesforce. We used Radian6 to analyze the conversation and questions on Twitter.
SharePoint Social: The business case for collaborationEdgewater
Edgewater Technology's Ori Fishler, Director of Web Solutions, explores the business case for taking the leap into social and the benefits companies are seeing internally and externally. Ori also highlights:
• Business case studies from working
implementations
• ROI of social implementation
• Social features available in SharePoint 2010
• How to bring social features to the forefront
• Other tools and add-ons that can be used to
create an effective “Facebook/Twitter”
style experience
• How to drive adoption for the social network
• Governance required to control and ensure
compliance
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
Social Reputation Management The Network Solutions ExperienceWeb.com
Network Solutions engaging with its customers in the social media and developing a strategy to provide small businesses tools necessary to succeed is part of this presentation by Shashi Bellamkonda at Social Reputation Management conference in NYC organized by bdionline.com
Social Media Assessment Case Study Citrix WebexSociety3
Citrix / Webex - a social media case study
An example for a social media assessment, assessing customers, brand, partners and competition.
The case study was performed by certified consultants using the methods and models developed by the Social Media Academy
Thanks to the Team
Barbara Daniels http://xeesm.com/BarbaraDaniels/
Wendy Soucie http://xeesm.com/WendySoucie/
Matson Sparling http://xeesm.com/MatsonSparling/
Catherine Sherwood http://xeesm.com/CatherineSherwood/
Matthias Beckmann http://xeesm.com/MatthiasBeckmann
Lyn-Dee Eldridge
Lisa Robb
http://xeesm.com/lisarobb/
Nancy Chou
http://xeesm.com/nancychou/
Mark Eldridge
http://xeesm.com/eldridge2m/
Elsom Eldridge http://www.xeesm.com/ElsomEldridge
Mark Moore
http://www.xeesm.com/RMarkMoore
Susan Rice Lincoln
http://www. xeesm.com/SusanRice200036826/
Steve Gasser http://www.linkedin.com/in/stephengasser
I completed this analysis of Twitter conversation traffic during a webinar hosted by HubSpot with salesforce.com during my MBA summer internship at salesforce. We used Radian6 to analyze the conversation and questions on Twitter.
SharePoint Social: The business case for collaborationEdgewater
Edgewater Technology's Ori Fishler, Director of Web Solutions, explores the business case for taking the leap into social and the benefits companies are seeing internally and externally. Ori also highlights:
• Business case studies from working
implementations
• ROI of social implementation
• Social features available in SharePoint 2010
• How to bring social features to the forefront
• Other tools and add-ons that can be used to
create an effective “Facebook/Twitter”
style experience
• How to drive adoption for the social network
• Governance required to control and ensure
compliance
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
Network Solutions Social Media Presentation at Social FreshWeb.com
Slides from the presentation "Basics of a Corporate Social Media program and the Network Solutions case study" at the Social Fresh Conference in Nashville. More details about the conference here http://socialfresh.com
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
Enhancing Your Business With Social MediaKCaufield
Social media and web 2.0 have been creating a buzz online. Many of you may be aware of this but do not know how to utilize these outlets to build relationships and loyalty with customers.
The goal is to leverage the transparency and interactivity created through social media to your advantage. You can let customers know what’s new with your company and you can also in turn learn what your customers like and don’t like and how to better serve them.
Begbroke transfer - getting started in social mediaObergine
The presentation introduces social media marketing fundamentals and provides best practice tips for businesses that want to utilise social media as part of their marketing activities
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Effective Personal Branding & Social Media in your BusinessWeb.com
Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen, Social Strategist at Radian6. Presented at Murmuration 2012.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or FictionCorporate College
Tony Pietrocola from Tenth Floor Internactive in Cleveland Ohio presents "The Elusive Web 2.0 : Fact or Fiction" at the eMarketing For Entrepreneurs Conference at Corporate College East on May 4th, 2007.
Presentation: The Business of Blogging (for Lawyers)
Presented by: Gene Quinn, Patent Attorney and Founder, IPWatchdog.com
One of the primary reasons for undertaking a blog is to engage in business development of one kind or another. People who will find you online are searching for answers. If you want to capitalize on this opportunity it will be necessary to provide intelligent, insightful information that the reader did not possess prior to visiting your website. Over time your job will be to provide lots of that information that ties together little by little to demonstrate that you have a deep level of understanding. The lesson is simple: It is far better for a prospective client or customer to come to the understanding that you know what you are talking about for themselves than it is for you to tell them you know what you are talking about directly. It should go without saying, that the plan requires that you are read by others, which means you absolutely, positively cannot write like a lawyer!
Presentation: Content is Still King: A look at best practices for creating and distributing quality Content
Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA
This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.
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Similar to Network Solutions: Building a Positive Image Online with Social Media - BDI 3/24/10 Social Reputation Management
Network Solutions Social Media Presentation at Social FreshWeb.com
Slides from the presentation "Basics of a Corporate Social Media program and the Network Solutions case study" at the Social Fresh Conference in Nashville. More details about the conference here http://socialfresh.com
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
Enhancing Your Business With Social MediaKCaufield
Social media and web 2.0 have been creating a buzz online. Many of you may be aware of this but do not know how to utilize these outlets to build relationships and loyalty with customers.
The goal is to leverage the transparency and interactivity created through social media to your advantage. You can let customers know what’s new with your company and you can also in turn learn what your customers like and don’t like and how to better serve them.
Begbroke transfer - getting started in social mediaObergine
The presentation introduces social media marketing fundamentals and provides best practice tips for businesses that want to utilise social media as part of their marketing activities
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Effective Personal Branding & Social Media in your BusinessWeb.com
Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen, Social Strategist at Radian6. Presented at Murmuration 2012.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or FictionCorporate College
Tony Pietrocola from Tenth Floor Internactive in Cleveland Ohio presents "The Elusive Web 2.0 : Fact or Fiction" at the eMarketing For Entrepreneurs Conference at Corporate College East on May 4th, 2007.
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Presentation: The Business of Blogging (for Lawyers)
Presented by: Gene Quinn, Patent Attorney and Founder, IPWatchdog.com
One of the primary reasons for undertaking a blog is to engage in business development of one kind or another. People who will find you online are searching for answers. If you want to capitalize on this opportunity it will be necessary to provide intelligent, insightful information that the reader did not possess prior to visiting your website. Over time your job will be to provide lots of that information that ties together little by little to demonstrate that you have a deep level of understanding. The lesson is simple: It is far better for a prospective client or customer to come to the understanding that you know what you are talking about for themselves than it is for you to tell them you know what you are talking about directly. It should go without saying, that the plan requires that you are read by others, which means you absolutely, positively cannot write like a lawyer!
Presentation: Content is Still King: A look at best practices for creating and distributing quality Content
Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA
This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.
Presentation: Use Storytelling to Define Your Brand and Connect on Social Media
Presented by: Tammy Mangan, Director of Marketing, Sterne Kessler Goldstein & Fox
Storytelling is not just for campfires. Good stories compel action, change, even forge relationships. This presentation will cover the fundamentals of storytelling and the use of stories to create a connection with your brand and services and grow business.
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Photo sharing on social media only continues to grow as people capture and share their passions on a daily basis. This often includes brands - but when 85% of images don’t reference the brand name in the text, how can brands and agencies accurately measure and engage with their audiences? This session will cover some of the most common use cases for social and visual measurement and explore the insights and benefits brands and agencies can gain from using social listening and analytics across visual platforms.
Presentation: Digital Marketing Strategies to Drive Enrollment
Presented By: Jon Fox, President,Flightpath &
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Jon Fox founded the agency that would become Flightpath in his Greenwich Village apartment in 1994. A veteran of twenty years of digital marketing, he is a recognized leader in helping organizations of all sizes maximize their investments across the web and broader channels. Jon is an exceptional business analyst focused on achieving measurable results for his clients. In his role as president, Jon drives the overall direction of Flightpath, oversees/guides digital strategy for a number of key accounts and works hard to develop and mentor his talented staff. Jon recently completed his 11th NYC Marathon. He lives in Brooklyn with his wife, kids and dog.
As the vice president of enrollment management for Fairleigh Dickinson University, Jonathan Wexler is regularly traveling across the country and around the world representing FDU! Over the past four years, Wexler has worked to increase applications for freshman and transfer admissions by more than 65 percent — while collaborating on new education initiatives — including Silberman College of Business’s Saturday MBA Program and the University-wide Combined Degree Advantage Program. Wexler received his bachelor’s degree at Goucher College in Baltimore, Md. before completing a master’s in higher education administration at University of South Carolina. He joined FDU in 2008.
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http://www.bdionline.com/
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Presentation: How Investors Will Communicate as the Internet Swallows Everything
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Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study
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Financial firms need to adjust to this change.
Marketers, compliance officers and corporate counsel can overcome the challenges and lead their firms to make the switch.
Empowering your sellers to use social media can help close more deals.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
Network Solutions: Building a Positive Image Online with Social Media - BDI 3/24/10 Social Reputation Management
1. Building a Positive Image Online with Social
Media: The Network Solutions Experience
Presented by: Shashi Bellamkonda
Social Media Swami, Network Solutions
Twitter: @shashib on behalf of @netsolcares
03.25.2010
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4. Online Reputation Before
Photo courtesy: http://matchstic.com/blog/wp-content/uploads/2009/06/bad-customer-service.jpg 4
5. 4 Point Social Media Strategy
Brand / Reputation Management
Connecting with Customers
Community Outreach
Get new business
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6. Social Media Implementation
2008
Changed negative online
perceptions to neutral sentiment
Increased positive sentiment
2009
Positioned as Small Business
Thought Leader
Utilized social media beyond
customer service
2010
Leverage social media for
market expansion and leadership
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7. Top Three Accomplishments
Enjoying a positive sentiment online compared
to the negative mentions in 2008.
Shift in perception of Network Solutions® as
not just a domain registrar but also a thought
leader in small business growth.
Network Solutions is often referred to as a
company that has effectively leveraged social
media to maximize customer satisfaction.
7
8. First Step: Listen
Team approach to response
Monitor using Radian6 and manual
searches
Classify as crisis or not (>50
Technorati authority or 100 followers)
Classify as general issue or technical
customer service
Engage in a variety of places
Blogs, Twitter, Online forums
Photo courtesy: http://bethnolastname.files.wordpress.com/2008/07/listen.jpg 8
9. Step 2: Content Creation
Blogs
SolutionsArePower
Women Grow Business
Grow Smart Business
Unintentional Entrepreneur
Participation in industry events such as Twitterville
Small Business Success Index
GrowSmartBiz Webinars and Conference
Crisis Management Support
Rebrand
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13. Thought Leadership: GrowSmartBiz
Webinars (2)
Over 400+ attendees
20+ blog posts
250+ tweets via
#growbiz and
#growsmartbiz Conference
Over 400+ attendees
Increased @GrowSmartBiz Twitter
followers by 200 and counting
75+ blog posts
1,500+ Tweets
2K+ Tweets with #growsmartbiz
5K participants on livestream 13
14. Maintaining Reputation Amidst Crisis
Created an online forum
to provide information to
merchants and
customers.
Generated over 50+ blog
posts, which Network
Solutions team
responded.
Applauded by many for
use of social media in
crisis management
support.
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15. Step 3: From Listening to Acting
Listened to customer
feedback
Rebranded website
based on feedback
Created a social
media advisory board
Used Twitter and
blogs to market new
rebrand
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16. Step 5: Training other advocates
Social Media
Twitter
Blogging
Bookmarking
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17. Shift from High Negative to High Positive
70
60
50
40
Negative
30
Positive
Neutral
20
10
0
17
18. 2009 IABC Gold Quill Award
Recognized for online
reputation management
Listening to customers on
social networks
Taking their feedback seriously
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19. What Does 2010 Hold?
Drive more unique visitors to the storefront
Blogger outreach highlighting Network Solutions product offerings
and customer testimonials
Increase user generated content on “How did I benefit from
Network solutions”
Strengthen Network Solutions’ brand identity as leader in
Innovative Online Solutions
Online engagement
Training sessions
Events
19
20. Thank you
Shashi Bellamkonda shashib@networksolutions.com
Twitter: @shashib
Small Business Success Index : http://www.GrowSmartBusiness.com
Network Solutions Blog : http://blog.networksolutions.com
Women Entrepreneurs : http://www.WomenGrowBusiness.com
Fresh Entrepreneurs ; http://unintentionalentrepreneur.com
Millenials : http://whatsnextgeny.com
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