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Whats working online jason weaver
This document discusses strategies for local search engine optimization, including focusing on five core factors: website, links, reviews, blogging, and social media. It provides tips for improving links and reviews, such as linking from various sources like directories, blogs, and social media. It also discusses measuring success through reviews and monitoring competitors. Customizing a website with banners, pricing, or new product information is recommended.
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Whats working online jason weaver
- 1. ADVANCED ONLINE Director ofWeb Strategies: Jason Weaver
- 2. Local search overview http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013 5core factors that matter: website, links, reviews, blogging, social media Website Links Reviews Blogging Social Media
- 3. Links Other websites talkingabout you
- 4. Link Building Corporate MonkeyBars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites
- 5. Link Building Corporate MonkeyBars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites Organizations Home shows Local websites Magazines News papers Social media
- 6. On others blogs MBScorporate is helping with this now http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
- 7. Name Address Phone Number Monkey Bars 123Road #117 Salt Lake City, Utah (208) 567-5678 Monkey Bars, LLC 123 Rd Ste 117 SLC, Utah (208) 334-3456 Monkey Bar Storage #117 123 Road Salt Lake, UT (208) 123-1234 Thanks Mike @ http://www.miftymarketing.com
- 8. ABC Co. 123 Road#117 Salt Lake City, Utah (208) 567-5678 Alfa Beta Cappa Co. 123 Rd Ste 117 SLC, Utah (208) 334-3456 Alfa Beta Cappa #117 123 Road Salt Lake, UT (208) 123-1234 Thanks Mike @ http://www.miftymarketing.com Problem Multiplies With Multiple Businesses Monkey Bars 123 Road #117 Salt Lake City, Utah (208) 567-5678 Monkey Bars, LLC 123 Rd Ste 117 SLC, Utah (208) 334-3456 Monkey Bar Storage #117 123 Road Salt Lake, UT (208) 123-1234 Cool Construction 123 Road #117 Salt Lake City, Utah (208) 567-5678 Cool Construction, LLC 123 Rd Ste 117 SLC, Utah (208) 334-3456 Cool Construction Systems #117 123 Road Salt Lake, UT (208) 123-1234
- 9. 2 Cases ofN.A.P. Confusion Hired an SEO company to work on their construction company1st Caused both the local garage website and the construction website to loss traffic
- 10. Like Paying toGet Stuck On It’s A Small World
- 11. 2 Cases ofN.A.P. Confusion Hired an SEO company to work on their construction company2nd Informed us and rankings continued to improve for both websites
- 12. Link Building –Full Web of Sources Corporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites http://www.getlisted.org
- 13. Links How to getmore links Think about every one that could give you a link and ask for it Keep your business information straight Let us know of other companies working for you
- 14.
- 15. Reviews Survey Responses2,100 USA &Canada Represented Trusted Bright Local a leader in review research
- 16. Reviews 79% of consumerstrust online reviews as much as personal recommendations (up from 72% in 2012) http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013 79%
- 17. Reviews 67% of consumersread up to 6 reviews before they form an opinion about a company http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013 67%
- 18. Reviews 65% of consumersare more likely to use a business which has positive online reviews (up from 52% in 2012) Just 24% of consumers said that they select a business based on other factors then reviews (down from 28%) http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013 65%
- 19. Competitive Edge /79 Quantityof reviews inside Google+ Local business listings7 5 or more reviews results in Google showing stars on Google searches http://www.davidmihm.com/local-search-ranking-factors.shtml
- 20. 7/79 - Quantityof reviews inside Google+ Local business listings Reviews on Google+ Local business pages
- 22. Your reports &warranty activations Where we collect emails to solicit reviews
- 23. Reviews How to getmore reviews Fill out report docs Collect emails & share them in your doc Give your customers warranty cards Tell your customers you will be emailing them how to leave you a review
- 24. Blogging & Social Yourblog & others blog Your SM & others SM
- 25. On your ownblog Optional http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
- 26. Facebook 3 largest searchengine If you want to do Facebook ads you’ll want a following http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/
- 27. Google+ More tabs andAuthorship matter http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/
- 28. Why people likea business/brand Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like- follow-businesses-online/3618/
- 29. What people wantfrom you on SM Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like- follow-businesses-online/3618/ Respond to People Promotions Regular Posts Share recent jobs Local news/holidays New products & deals New videos Tips Home shows Comment on others posts Respond to comments
- 30. 3 examples ofthings to share http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
- 31. Blogging / Social Getmore from blogging & SM Follow corporate blog & social media If you are on SM mind the 3 categories Take good photos of every job you do We are seeking dealers who want to test blogging & Google+/Facebook
- 32.
- 33. Banners We can placebanners on any page
- 34. Customization – Pricing& Ideas We can add pricing
- 35. We have newproduct photos & videos ready Let us know if you will be offering them in replace or in addition to New Products Web Ready
- 36. Customization Get more fromyour website When big things happen let people know Consider adding banners, pricing or examples Be clear about what products you are offering