If you are unable to see all of the graphics and links within the slide show, please contact me through the www.biztechconnect.hk web site and I will be happy to assist
This presentation was delivered by Colm Hannon in a Workshop to the Elite Leaders Forum for the MD's of recruitment companies in London in September 2011.
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Enterprise Social Media for Recruitment AgencieseSocialMedia
A presentation in London by eSocialMedia's Colm Hannon on how recruitment agencies are using enterprise social media and what other agencies can do to get started.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
Additive manufacturing continues to expand and, as the technologies move beyond prototyping, managers struggle with how to apply AM within their businesses. Data from our 3D Opportunity course suggest where stakeholders want to see AM investments made, and how to assess the benefits these avenues of choice provide
Explore where stakeholders want to see additive manufacturing investments made: http://deloi.tt/1NhjNG1
This presentation was delivered by Colm Hannon in a Workshop to the Elite Leaders Forum for the MD's of recruitment companies in London in September 2011.
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Enterprise Social Media for Recruitment AgencieseSocialMedia
A presentation in London by eSocialMedia's Colm Hannon on how recruitment agencies are using enterprise social media and what other agencies can do to get started.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
Additive manufacturing continues to expand and, as the technologies move beyond prototyping, managers struggle with how to apply AM within their businesses. Data from our 3D Opportunity course suggest where stakeholders want to see AM investments made, and how to assess the benefits these avenues of choice provide
Explore where stakeholders want to see additive manufacturing investments made: http://deloi.tt/1NhjNG1
UK marketing executives are keen to explore the possibilities of marketing in context, but encouraging customers to share contextual information is the key challenge.
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
World PR Report 2014, the most comprehensive study of the global PR industry created by the International Communications Consultancy (ICCO) and The Holmes Report, includes the 250 Top PR agencies Global Rankings and data on the latest trends and issues that these and other agencies are facing worldwide.
Social Insights on the Luxury Fashion IndustryBrandwatch
Our new Fashion and Luxury Report explores how social media has changed the landscape of fashion marketing. We undertake a deep-dive analysis by deciphering the factors that are setting brands apart in the highly competitive fashion and luxury markets.
Social Marketing for Small Businesses - DraftJoe Filcik
How should small businesses think about social media and marketing?
What apps & sites should your brand or business be using to reach customers?
This deck is a draft framework for thinking about how small business can think about marketing on the ever expanding number of social networks and media companies.
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers.
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
Put social in your sales process and get to the next levelXeeMe
This is not your typical “you need to do social media” nor the old “10 steps to increase sales” event. We are talking straight:
1) Why sales people are doomed to fail with the old processes
2) The impact of the social customer to the traditional sales organization
3) When sales teams ignore all the rules and thrive
4) What YOU can do to to create a “high speed high reach sales team”.
Join Andy Rudin, Expert in sales strategies for information technology products and services, Managing Principal at Outside Technologies, Inc and Axel Schultze, Founder and CEO of Xeequa, President of the Social Media Academy for an engaging discussion around techniques that help you deal with twice as many people in half the time and increase sales by 20%
UK marketing executives are keen to explore the possibilities of marketing in context, but encouraging customers to share contextual information is the key challenge.
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
World PR Report 2014, the most comprehensive study of the global PR industry created by the International Communications Consultancy (ICCO) and The Holmes Report, includes the 250 Top PR agencies Global Rankings and data on the latest trends and issues that these and other agencies are facing worldwide.
Social Insights on the Luxury Fashion IndustryBrandwatch
Our new Fashion and Luxury Report explores how social media has changed the landscape of fashion marketing. We undertake a deep-dive analysis by deciphering the factors that are setting brands apart in the highly competitive fashion and luxury markets.
Social Marketing for Small Businesses - DraftJoe Filcik
How should small businesses think about social media and marketing?
What apps & sites should your brand or business be using to reach customers?
This deck is a draft framework for thinking about how small business can think about marketing on the ever expanding number of social networks and media companies.
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers.
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
Put social in your sales process and get to the next levelXeeMe
This is not your typical “you need to do social media” nor the old “10 steps to increase sales” event. We are talking straight:
1) Why sales people are doomed to fail with the old processes
2) The impact of the social customer to the traditional sales organization
3) When sales teams ignore all the rules and thrive
4) What YOU can do to to create a “high speed high reach sales team”.
Join Andy Rudin, Expert in sales strategies for information technology products and services, Managing Principal at Outside Technologies, Inc and Axel Schultze, Founder and CEO of Xeequa, President of the Social Media Academy for an engaging discussion around techniques that help you deal with twice as many people in half the time and increase sales by 20%
What CMOs should know when they hire a Social Media DirectorViosk International
Is your organization ready for Social Media Marketing? Is your team ready? Are you executives buying into your strategy? Explore the how-to steps in hiring the right Social Media Marketing Director and make sure your company is ready for major changes in the way you think, operate and conduct business in 2011.
Like it or not, social media have changed B2B marketing. Here's a short intro on why, how and ways you can embrace social media... from Vertical Marketing (Wimborne) -- B2B Technology Specialists.
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
The Secret Ingredients to Marketing on a Small BudgetFlint Group
How do you prioritize and make marketing decisions that will have an impact on your business if you have limited funds? This presentation will walk you through the steps to identify goals, develop strategies, and determine best uses of your marketing dollars.
This presentation looks at the consumer perspective and the small business perspective on social media marketing and what Constant Contact is doing about it.
There is an advertising revolution underway and markets have shifted to convertising. What is it? How does it work? Who is doing it? When will you start?
Internet public relations for Estonia. Shared at this event http://www.altex-marketing.com/epr-pr-internetis-internet-pr-seminar
David Phillips is Professor of Internet Public Relations http://www.linkedin.com/in/davidghphillips and part of the altex team http://www.altex.ee/altex-people
Digital transformation challenges and the marketing audit imperativeSilvia Rak
The digital transformation poses a unique opportunity for marketers: this process that puts a question mark on business models and erases whole industries offers a chance to take the marketing discipline to a more strategic level. Because at top level everything is under scrutiny, it is a springboard for everyone who would like to escape the “we’ve always done it this way” trap. But my prediction is: only few will make it.
Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™
Is the social media hype about being cool or about making money?
For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Similar to Social Technologies In Your Business 14 Oct (20)
1. Social Technologies (New Media) In Business: It’s more than just marketing! Presented by: Kathleen Phillips, Managing Director 14 Oct 2009
2. SALES MARKETING DELIVERY PR SERVICE HR FINANCE LEGAL IT This is probably a familiar business model … Shareholders Customers Partners Candidates Employees
3. We are experiencing challenges with hiring and staff retention. CEO CFO Marketing Director HR Director PR Director Sales Director CustomerService Director Delivery Director … but we have a GREAT company, with GREAT messages and associated stories! … and we have GREAT products, services and go to market campaigns! … and we have GREAT sales folks in the field. … and our overall customer feedback is very good. … and we keep making investments in technology based on the business requests. So why are we not achieving targets and/or beating the competition? … often resulting in unanswered questions
4. So what’s happening outside the organization? People are talking about you. Are you there?
5. Today’s Business Model Product Feedback Competitive Input Customer Service Input Organizational Ideas The NEW MEDIA business environment … … multi-channel and bi-directional communication. Sales PR/Marketing Customer Service HR
Functional silos Consituents kept at arms length Information FED to constituents
While each of the functional heads appears to have their respective departments under control, sales targets and/or competitive positioning may be slipping.
Many corporations who have embraced new media have done so as part of a marketing strategy, which is only a tiny proportion of what is required today. However, while Gen Y employees understand the NEED and VALUE of new media, many of their Baby Boom and Gen X colleagues are still coming to grips with the use of digital channels in reaching, and responding to target audiences. The many ways for companies to involve themselves using social technologies are as varied as the reasons they may do so. Whether it’s to better connect with customers, attract more media attention, source product ideas or candidates, social web participation can offer many benefits. Social networks, such as LinkedIn are like muscles. The more you use them, the more you’ll get out of them. The power of social networks is founded on its size and strength.
Unlike the communication channels of the past, this new multi-channel and bi-directional communication can be powerful and dangerous, without the right policies, education and enforcement in place.
In order to be effective, social networking in business must consist of four steps: listening, interacting, reacting and selling. Without listening, the other three steps will not achieve any degree of success.
1. Look at the networks of your most satisfied customers. Identify prospects who may have similar needs and use your relationship with the satisfied customer to fuel your contact. This can be done by contacting the prospect directly and highlighting your shared contact (aka satisfied customer). Or, you can ask your satisfied customer to make an introduction on your behalf.
SW Airlines uses videos for promotional, training and safety awareness reasons, all of the above increasing brand awareness and a sense of “caring” among customers and prospective customers.
Understanding early product trends to better plan production using sentiment analysis. Users distribute quick thoughts, news and ideas and this broadcast element of Twitter (microblogging). Each message can be considered a very small blog post. Users select other "Twitterers" to follow or receive their messages. Gartner has identified four different ways in which companies are making use of the Twitter application: direct, indirect, internal, and signaling. Direct: They "tweet" about corporate accomplishments, distributing links to press releases or promotional Web sites, and respond to other Twitterers' comments about the brand. Indirect: Good Twitterers enhance their personal reputation by saying clever, interesting things, attracting many followers who go on to read their blogs. As people enhance their personal brands, some of this inevitably rubs off on their employers. Internal: DO NOT USE. Yammer and Present.ly, unlike Twitter, focus on businesses, and only individuals with the same email domain can join a given network. Yammer is Twitter with a business model. Created by an existing company, Geni, to scratch its own itch, Yammer takes the familiar Twitter messaging system and applies it to internal corporate communications. There is such a huge demand for this type of service that 10,000 people and 2,000 organizations signed up for the service the first day it launched on Monday. Anyone with a corporate email can sign up and follow other people in their company. But if a company wants to claim its users, and gain administrative control over them, they will have to pay. It’s a brilliant business model. Twitter might end up being the latest fad to burn out after an initial period of promise. However, it has struck a chord among sufficient numbers that it needs corporate attention and policies. Employees need to understand its potential for misuse and corporations need to understand its potential value. Source: Twittering in the enterprise by Jeffrey Mann, Gartner Research, 22 Sep 2009 (http://www.enterpriseinnovation.net/print/4219 )
Inbound Signaling: Twitter streams provide a rich source of information about what customers, competitors and others are saying about a company. Search tools like search.twitter.com or the twhirl application can scan for references to particular company or product names. Savvy companies use these signals to get early warnings of problems and collect feedback about product issues and new product ideas.
ÜberTwitter is a company devoted to delivering highly functional Twitter clients for mobile devices. - Ability to optionally update your Google Talk status with your last tweet, making your tweets reach a wider audience then just people following you on Twitter - Automatically update your location based on the cell tower information provided by your phone, no GPS hardware required, click here for an example - Send videos embedded in your tweet - See everyone who is tweeting near you
HP created an online community of creative, aspiring Asians. A great way to foster innovation for the company and identify talent.
Comcast has established three company representatives to react to Twitter posts Starbucks using Twitter to post new product information and direct Twitters to complete their survey. Ford using Twitter to advertise sales activities and to link to blogs of Ford customers telling their stories … positive and negative. Johnson & Johnson launched a social networking community for its top suppliers that includes updated delivery requirements, a centralized location for downloading paperwork, and a way to connect quickly with key, relevant contacts if questions come up.
SW leverages the customer based knowledge and experience base, fusing it with their support organization. It is also valuable for developing a co-creation strategy where customers are far more involved in the early product design reducing risks of failed products.
One of the reason Facebook is so popular among recruiters, employers and job seekers is because of the many features it provides. Search for a term relavent to the role or candidate background. This allows you to connect with like minded people and build a relationship with them which can help you find a jobs and candidates later. Pages and groups help to narrow things down.
EMC is a leader in using social technologies in business, starting with online recruitment fairs, similar to the one we will hopefully look at later.
The District of Columbia has won the 2009 Innovations in American Government Award in Urban Policy for its Data Feeds: Democratization of Government Data project, the first initiative in the country that makes almost all current government operational data available to the public in real-time, raw form. Using social networking capabilities and aimed at increasing civic participation, transparency and accountability, the program has relieved some of the burden on the city’s infrastructure. This virtual town hall offers citizens access to current government information along with avenues for involvement and collaboration through social networks.
This online site allows users to subscribe to real time data feeds of information ranging from public space permits and completed construction projects to juvenile crime data and government employee credit card transactions. Strategically opening up data access can mean more grass-roots employee innovation and, for a real ROI, fewer internal and external support calls. So how can IT provide an efficient service to the organization, track its performance and free up time to work on other projects? In the case of D.C.’s Data Feed project, the office of the CTO led the initiative and supplied the raw data (housed in the district’s Citywide Data Warehouse) to over 320 data feeds. The publicly accessible information has meant less time spent handling questions and requests. Real-time data feeds on building permit information, government employee credit card transactions, crime data and virtual town halls give D.C. residents access to a lot of data.
Awareness and sensitivity are key.
Lack of responsiveness caused UAL problems in this situation
http://socialmediagovernance.com/policies.php
RarePlay's Brandcastir platform allows marketers to create and schedule dynamic, real-time stories and news alerts which are weaved through popular social media destination sites including Twitter, YouTube, Flickr, FaceBook, and MySpace. In addition, these same messages can be pushed into hundreds of regional social media sites and niche communities around the globe.