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Task 4
Critical Approaches
WWE Smackdown (Overview)
The WWE has plenty of social media accounts to help fans come closer to the
show. The wrestlers also have accounts to allow people to retweet and reply to
their heroes. They use hashtags for wrestlers when they enter the stage and they
often build up a lot of tension through voting on twitter as well as the other social
media sites about who will win the next match. Fans love to keep up with all of the
twists and turns as they watch live from the venue or even from home while they
use the WWE iPad/iPhone app. YouTube is another important aspect of their
campaign as they have thousands of videos and 12 network channels.
WWE Smackdown (Participatory)
There is a lot of participatory media involved in this campaign. First of all people
can send in their thoughts through their official landline whether this be by
influencing the show through voting or just having a general chat about current
affairs. WWE have an official app and website which allows fans to interact with
the show and be able to vote and send in their thoughts. Fans of the show are
also able to create blogs to help them get recognised and noticed by a wider
audience.
WWE Smackdown (Cultural Competence)
There is a fair bit of cultural competence that is required to understand WWE and
to be able to take part in the discussion on social media. You would need to have
an inside knowledge on judges, current and past wrestlers as well as knowing
certain specific wrestling terms. These could include Titantron, Turnbuckle and
Gimmick. You would also have to understand the general rules of the game to
send in your thoughts and tweet about what you think of the show.
WWE Smackdown (Fan Culture)
In terms of fan culture this is also present in this. WWE offer fans chance to get in
touch with their heroes through social media and allow them to buy props or
pieces of clothing that are worn by wrestlers. This will allow the audience to be
culturally inclined with the show and feel that they are part of the competition.
Fans can also create blogs and make YouTube accounts to share thoughts with
the real world, and are also able to create a redbubble profile and make designs
and articles about the show.
The X Factor (Overview)
The X Factor is a british reality television music competition to find new singing
talent. The show has all the social media accounts to help bring fans closer, as
well as having an official website and app. The X Factor also has a YouTube
channel to provide its audience with up to date content and latest news on the
contestants.
The X Factor (Participatory)
Once again there is a lot of participatory media within this show. Audiences are
invited to have their say on the show in many different ways. They can ring the
landline to cast their vote and influence the show, or just having a general chat
about the programme. Social media is also a big part of this as their fans are able
to interact through twitter and facebook either directly or to contestants. This is
essentially direct interaction and creation of media by its audience, as the fans in
this case are very active rather than passive.
The X Factor (Cultural Competence)
Unlike WWE, special vocabulary is not required to understand and to be able to
talk about this show. The fans will have to know the judge panel, as well as
knowing the presenters and contestants. Although not critical, it could also be
important for the audience to know as many songs as possible to then be able to
compare and contrast the performance with the real version.
The X Factor (Fan Culture)
Fan culture describes an audience taking an active role in the creation of media
based on an existing product. The X factor fans are able to send in their version of
a song to talktalk tv to have the opportunity of featuring on the advertising of the
show. By doing this, it makes fans feel they are closer attached to the show and in
some ways part of it. Fans can also create their idea of the show on sites such as
red bubble as well as writing down rehearsals for performances. All this is part of
the fan culture and sites such as YouTube and the ability to create blogs can help
people to become noticed and recognised.

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Task 4

  • 2. WWE Smackdown (Overview) The WWE has plenty of social media accounts to help fans come closer to the show. The wrestlers also have accounts to allow people to retweet and reply to their heroes. They use hashtags for wrestlers when they enter the stage and they often build up a lot of tension through voting on twitter as well as the other social media sites about who will win the next match. Fans love to keep up with all of the twists and turns as they watch live from the venue or even from home while they use the WWE iPad/iPhone app. YouTube is another important aspect of their campaign as they have thousands of videos and 12 network channels.
  • 3. WWE Smackdown (Participatory) There is a lot of participatory media involved in this campaign. First of all people can send in their thoughts through their official landline whether this be by influencing the show through voting or just having a general chat about current affairs. WWE have an official app and website which allows fans to interact with the show and be able to vote and send in their thoughts. Fans of the show are also able to create blogs to help them get recognised and noticed by a wider audience.
  • 4. WWE Smackdown (Cultural Competence) There is a fair bit of cultural competence that is required to understand WWE and to be able to take part in the discussion on social media. You would need to have an inside knowledge on judges, current and past wrestlers as well as knowing certain specific wrestling terms. These could include Titantron, Turnbuckle and Gimmick. You would also have to understand the general rules of the game to send in your thoughts and tweet about what you think of the show.
  • 5. WWE Smackdown (Fan Culture) In terms of fan culture this is also present in this. WWE offer fans chance to get in touch with their heroes through social media and allow them to buy props or pieces of clothing that are worn by wrestlers. This will allow the audience to be culturally inclined with the show and feel that they are part of the competition. Fans can also create blogs and make YouTube accounts to share thoughts with the real world, and are also able to create a redbubble profile and make designs and articles about the show.
  • 6. The X Factor (Overview) The X Factor is a british reality television music competition to find new singing talent. The show has all the social media accounts to help bring fans closer, as well as having an official website and app. The X Factor also has a YouTube channel to provide its audience with up to date content and latest news on the contestants.
  • 7. The X Factor (Participatory) Once again there is a lot of participatory media within this show. Audiences are invited to have their say on the show in many different ways. They can ring the landline to cast their vote and influence the show, or just having a general chat about the programme. Social media is also a big part of this as their fans are able to interact through twitter and facebook either directly or to contestants. This is essentially direct interaction and creation of media by its audience, as the fans in this case are very active rather than passive.
  • 8. The X Factor (Cultural Competence) Unlike WWE, special vocabulary is not required to understand and to be able to talk about this show. The fans will have to know the judge panel, as well as knowing the presenters and contestants. Although not critical, it could also be important for the audience to know as many songs as possible to then be able to compare and contrast the performance with the real version.
  • 9. The X Factor (Fan Culture) Fan culture describes an audience taking an active role in the creation of media based on an existing product. The X factor fans are able to send in their version of a song to talktalk tv to have the opportunity of featuring on the advertising of the show. By doing this, it makes fans feel they are closer attached to the show and in some ways part of it. Fans can also create their idea of the show on sites such as red bubble as well as writing down rehearsals for performances. All this is part of the fan culture and sites such as YouTube and the ability to create blogs can help people to become noticed and recognised.