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How to future proof your site for Mobile and Google. Presented at BrightonSEO.
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On-Page SEO for Mobile
1.
On-Page SEO for
Mobile How to future proof your site for Mobile and Google
2.
On-Page SEO for
Mobile means…
3.
3 Speed
4.
4 User Experience (UX)
5.
5 Structured Data
6.
6 Device Responsiveness
7.
If it makes
sense to
8.
8 HTTPS = Ranking
Factor
9.
9 Speed = Ranking
Factor
10.
10 Mobile = Ranking
Factor
11.
What can we
assume moving forward?
12.
12 cares about time
13.
13 cares about actions
14.
14 knows ALL THE
THINGS!
15.
@RavenJon | raventools.com 15 http://raven.link/onpageseo
16.
Step 1: Responsive
ALL THE THINGS!
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21.
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24 Simple, nestable column
system
25.
25 Forms and buttons
are awesome!
26.
26 Easy to implement
mobile navigation
27.
27 Semantically named CSS
28.
28 Great documentation
29.
29 It’s free!
30.
Step 2: Reduce
ALL THE THINGS!
31.
31 Start with images
32.
@RavenJon | raventools.com 32 http://raven.link/onpageseo
33.
33 Reduce the size
of all images
34.
34 Use SVG for simple
images
35.
35 Use ImageOptim for JPG
and PNG
36.
36 EWWW Image Optimizer plugin for
WordPress
37.
37 Create smaller versions
for mobile 1024px 800px 550px 360px
38.
38 Use SRCSET to
deliver the correct image <img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
39.
39 Specify device width <img
alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
40.
40 Specify High DPI <img
alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
41.
41 Create different versions
for the best UX Mobile Desktop
42.
42 WordPress Plugin for
SRCSET SrcSet Responsive Images for WP http://raven.link/srcsetwp
43.
Step 3: Structure
ALL THE THINGS!
44.
44 Use schema.org to
enhance listings
45.
45 http://schema.org/Recipe
46.
46
47.
47 WordPress plugin for
schema.org Schema Creator http://raven.link/schemawp
48.
48 HTML attributes for
mobile
49.
49 type="number"
50.
50 type="date"
51.
51 type="tel"
52.
Step 4: Speed
Up ALL THE THINGS!
53.
53 Use PageSpeed Insights
54.
54 You will never
see a perfect score
55.
55 What it looks
like
56.
56 The winning code
57.
57 The tool is
actually a cruel joke
58.
58 Can’t win with
offsite code
59.
59 Can’t control what
you don’t host
60.
60 WordPress plugins will
ruin your day
61.
@RavenJon | raventools.com Stages
of PageSpeed Insights Grief 61 • Denial • Anger • Bargaining • Depression • Acceptance
62.
62 If you did
everything I said before then you’re in good shape…mostly
63.
63 Fix your size-tap
targets
64.
64 Go nuts and
use inline CSS
65.
65 Consider drinking more
66.
Presented by Jon
Henshaw @RavenJon slideshare.net/raventools Thanks!
Download now