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Beverley Brown Content Quality

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The source of global content quality - presentation slides with sources and resources - BrightonSEO, September 2015

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Beverley Brown Content Quality

  1. 1. The source of global content quality Beverley Brown Global Content Strategist FiftyWords
  2. 2. How can I create engaging, trustworthy content? “First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly & give visitors the information they are searching for.”
  3. 3. 56% online content in English 29% online population speak English 5% total population native English speakers
  4. 4. The big questions  How to ensure the quality of the source for global markets?  Qualitative measures and Quantitative indicators? ?
  5. 5. By 2020 customer experience will overtake price as the key brand differentiator in B2B
  6. 6. The elements  consistent brand usage  style & tone of voice guidelines  spelling & grammar  a fully-functional CMS  governance documentation  a glossary and terminology database
  7. 7. Core to successful delivery  engage with stakeholders  assess how content can help them meet their business needs  agree objectives up front  select realistic defined criteria  share core outcomes
  8. 8. Technology & tools  allow software to carry out an analysis  and demonstrate how quality has improved  resulting in savings to writing, editing, and translation costs
  9. 9. “Dear Google, ‘translating’ phone numbers by replacing 03 with the word March is not a useful feature” @GlobalWordsmith www.fiftywords.co.uk
  10. 10. Sources and resources http://www.huffingtonpost.com/tyler-collins/google-ranking- factors-se_b_6823786.html https://www.alsintl.com/blog/most-common-languages/ https://en.wikipedia.org/wiki/Languages_used_on_the_Internet http://www.searchmetrics.com/knowledge-base/ranking-factors/ http://www.walkerinfo.com/customers2020/ http://searchengineland.com/11-considerations-for- international-seo-117798 http://www.acrolinx.com/blog/measuring-content-performance/

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