1. The source of global
content quality
Beverley Brown
Global Content Strategist
FiftyWords
2. How
can I create
engaging,
trustworthy
content?
“First and foremost,
the content on your website
must be well-written,
free of grammatical errors,
and 100% unique and original.
Content must read smoothly
& give visitors the information
they are searching for.”
6. The
elements
consistent brand usage
style & tone of voice
guidelines
spelling & grammar
a fully-functional CMS
governance documentation
a glossary and terminology
database
8. Core to
successful
delivery
engage with stakeholders
assess how content can
help them meet their
business needs
agree objectives up front
select realistic defined
criteria
share core outcomes
10. Technology
& tools
allow software to carry
out an analysis
and demonstrate how
quality has improved
resulting in savings to
writing, editing, and
translation costs
11. “Dear Google, ‘translating’ phone numbers
by replacing 03 with the word March is not a
useful feature”
@GlobalWordsmith
www.fiftywords.co.uk