1.
The source of global
content quality
Beverley Brown
Global Content Strategist
FiftyWords

2.
How
can I create
engaging,
trustworthy
content?
“First and foremost,
the content on your website
must be well-written,
free of grammatical errors,
and 100% unique and original.
Content must read smoothly
& give visitors the information
they are searching for.”

3.
56%
online content
in English
29%
online population
speak English
5%
total population
native English speakers

4.
The big
questions
 How to ensure the
quality of the source for
global markets?
 Qualitative measures
and
Quantitative indicators?
?

5.
By 2020
customer experience
will overtake price
as the key brand
differentiator
in B2B

6.
The
elements
 consistent brand usage
 style & tone of voice
guidelines
 spelling & grammar
 a fully-functional CMS
 governance documentation
 a glossary and terminology
database

7.
Core to
successful
delivery
 engage with stakeholders
 assess how content can
help them meet their
business needs
 agree objectives up front
 select realistic defined
criteria
 share core outcomes

8.
Technology
& tools
 allow software to carry
out an analysis
 and demonstrate how
quality has improved
 resulting in savings to
writing, editing, and
translation costs

9.
“Dear Google, ‘translating’ phone numbers
by replacing 03 with the word March is not a
useful feature”
@GlobalWordsmith
www.fiftywords.co.uk

10.
Sources and resources
http://www.huffingtonpost.com/tyler-collins/google-ranking-
factors-se_b_6823786.html
https://www.alsintl.com/blog/most-common-languages/
https://en.wikipedia.org/wiki/Languages_used_on_the_Internet
http://www.searchmetrics.com/knowledge-base/ranking-factors/
http://www.walkerinfo.com/customers2020/
http://searchengineland.com/11-considerations-for-
international-seo-117798
http://www.acrolinx.com/blog/measuring-content-performance/