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Technical SEO: 2016 Edition - SEODAY 2016

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Tech-SEO Update: URL Hygiene, Redirects, hreflang, AMP, Rich Cards, HTTP/2, Site Speed, Crawl Gap Analysen, neue Bildformate, uvm.

Published in: Marketing

Technical SEO: 2016 Edition - SEODAY 2016

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  6. 6. We are using AMP in mobile search rankings: You may have heard that here at Google we're obsessed with speed. As part of that effort, today we're including a new signal in our search ranking algorithms: The usage of accelerated mobile pages (AMP) for even faster results in mobile search results! „
  7. 7. Rudy Galfi, Google’s lead product manager for AMP, told me that the global rollout would be complete by the end of the year. He reiterated that this does not represent a rankings change. AMP pages won’t get a special boost in mobile results. However, when there are two versions of a page, Google will prefer and link to the AMP version. AMP pages open within the AMP viewer and load much faster than conventional web pages — typically in less than a second. „ “
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  9. 9. If you are using HTTPs without HTTP/2 (SPDY) you are doing it all wrong! „ “
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  14. 14. As Googlebot is currently configured, it will halt all crawling of the site if the site’s robots.txt file returns a 503 status code for robots.txt. This crawling block will continue until Googlebot sees an acceptable status code for robots.txt fetches. This is a built-in safety mechanism so that Googlebot doesn't end up crawling content it's usually blocked from reaching. „ “
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