What is the most important factor in the design
of a website?
The website makes it easy for me to find what I want
The website offers a cutting edge interactive experience
The website has a beautiful appearance
Better UX = better dwell time
Which is more obvious – the next step or the ‘back’ button?
Mobile SERPs are different, so test mobile users too
‘Instinct is always a great starting
point and data is often incredibly
powerful but qualitative research,
the beliefs, attitudes and stories of
real people, told directly to the
planner is the umbilical cord
between agency and consumer.’
Richard Huntington / @adliterate
Econsultancy User Experience Survey Report 2013
Guerrilla testing is cheap, so why is it everyone’s last priority?
‘…low cost method of user testing…
…‘guerrilla’ refers to its ‘out in the
wild’ style, in the fact that it can be
…output is typically ‘qualitative’ so
insight is often rich and detailed.’
What is guerrilla user testing?
What do Google’s search quality raters look for?
Source: BrandAsset Valuator (BAV) 2014
1 The AA
2 The Post Office
5 Johnson's Baby
8 Marks & Spencer
10 Kellogg's Corn Flakes
It doesn’t matter if you are the UK’s most trusted brand
It doesn’t matter if you have more links than anyone else
It doesn’t matter if you have better links than everyone else