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Content may be king, but in this noisy digital world, posts can easily be dethroned. Grabbing and holding the attention of your reader is difficult when new information is one easy click away. Those who succeed in this challenge are journalists. In this talk, Pippa discusses how and why applying journalistic techniques to create concise, authentic and newsworthy content will help your business to stand out above the noise.
*This talk was first given at the Brighton SEO.
(All photos were taken by me - unless stated otherwise)